Article

Shelby Catalano
Shelby Catalano 18 March 2016

4 Inspiring Product Pages You'll Want to Copy

It’s no surprise that great product pages yield great results. The more appealing and user-friendly you make your pages, the more people will feel enticed to click “Add to Cart” (or an applicable action button).

With a large majority on mobile phones (a staggering 70% of mobile searches lead to action on websites within an hour), it’s important to have a responsive website as well as eye-catching elements to catch your visitor’s attention and appeal to their pain points immediately. If not, they will leave--and fast.

Whether your inspiring product pages are designed to be B2B or B2C, there are a few key elements that it needs in order to be effective:

  • Powerful and effective content
  • An easy-to-spot price
  • Visual aids and images
  • The more white space, the better

That said, scroll away, and enjoy the product pages. Take notes, and don't let your credit card slip out of your hand too quickly:

Beats By Dre Headphones

Headphones___Studio__Pro__Solo2__Mixr___Wireless___Beats_by_Dre-626421-edited.png

Beats headphones have been "all the rage" for a while now. From wireless headphones to special limited edition releases, its branding and content are spot on-- such as: "Designed for Sound. Tuned for Emotion." And "Feel The Music. Not The Wires." Short, sweet, and effective. 

Some other great elements of this product page:

  • There's a simple site map interface 
  • The white space allows your eye to both focus on the products and absorb the on-the-money content
  • Great eye-catching element at the top for "Free 2-day Shipping on all Beats"

Now if only I could afford a pair...

TOMS

Grey_Canvas_Raindrop_Print_Women_s_Classics___TOMS.png

Did I mention finding these pages made me want to buy everything? I was seriously considering purchasing these. 

TOMS has a few things going for it on its product pages: 

  • An attention-grabbing (and color pop) "Add to Bag" button
  • All of the details in the same area, as well as what sets them apart from other competitors: "With every pair of shoes you purchase, TOMS will give a new pair of shoes to a child in need. One for One®."
  • Convenient sharing buttons and a reward program to further incentivize people
     

Dollar Shave Club

How_It_Works___Dollar_Shave_Club.png

Dollar Shave Club's rustic, down-to-earth color choices and layout make you feel right at home. Since it's more of a subscription-based service rather than individual products, I really liked how they kept everything simple in one "How it Works" page for these reasons:

  • Prices for the razors are easy to see, and right at the top of the fold
  • Their "Join" button subtly leads your eye to read the icons left to right
  • They use their branding and humor in the content to appeal to their audience effectively

Content, content, content. Need I say more?

Wistia

Wistia_Product_Features-227086-edited.png

From a marketing standpoint, where video is being described as the next frontier, you definitely want to look into Wistia. And why wouldn't you, with a product page like this? Right up front they offer the benefits of using Wistia quickly, and then get more granular as it goes down to fill in the blanks and details.

  • The pops of color draw your attention against the white space
  • A "Start Free Trial" button stands out at the top of the page
  • There's a visual aid with its customizable features to see it for yourself (and a dog!

Are You Inspired Yet?

These are only a few--many others failed to make the final cut. From razors to video hosts, the possibilities of utilizing strong elements of a product page are endless for your website! 

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