2016 - Digital Doughnut

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What to Do When Social Media Turns ToxicThe Volkswagen scandal: Whеn ѕсаndаl hіtѕ, ѕосіаl mеdіа іѕ bоund tо blоw uр. Wе tаkе а lооk аt hоw Vоlkѕwаgеn hаndlеd thеіr rесеnt humіlіаtіоn аnd оutlіnе fіvе ѕtерѕ аll brаndѕ ѕhоuld tаkе tо hеlр kеер thеіr...

                Jessica Schramm
                29 March 2016
            
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Twitter Trends UK February 2016The popularity of music, award shows, and music award shows. We analysed reach, engagement, customer service, and content on Twitter in 11 integral industries.

                Jan Zajac
                24 March 2016
            
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How to Boost Your Lead Generation Campaigns Using Video MarketingVideo marketing is taking center stage when it comes to B2B lead generation, according to a Software Advice benchmark report.

                Dipti Parmar
                24 March 2016
            
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How to Create a Profitable Content Marketing Business ModelStrategic or not, nine out of ten companies have some kind of content marketing in place these days – even if they don’t realise. 

                Matt Janaway
                24 March 2016
            
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Being on Twitter Doesn't Make You a Social LeaderI love seeing executives use Twitter. It's wonderful to watch them step out of their 'LinkedIn comfort zone' and be truly 'social' by tweeting.

                Damian Corbet
                23 March 2016
            
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5 Things You Really Must Know Before You Ever Attempt SEOSearch engine optimisation (SEO) is often seen as some kind of must-have mystery by many client-side marketers, who tend not to have the time or inclination to study, assess and fully engage with this critical tool in...

                William Yates
                23 March 2016
            
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3 FMCG Brands Providing Real Value Through Owned MediaIn the FMCG arena, a lot of attention is given to the need to build up your brand’s mailing list by attracting new subscribers & social media followers – but less attention is given to how brands can keep...

                Stuart Sankey
                23 March 2016
            
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Getting Personal In Banking 82% of UK & Australian financial service providers are failing to assist returning prospects. No one brand is currently offering a consistently strong customer experience, could this be why?

                Suzy Coulson
                23 March 2016
            
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Facebook's New Reactions are the Best Thing to Happen to Social Media MarketersYou may have noticed our Facebook feeds got a lot more emotional. We are no longer contained to just "liking" posts. With the launch of Facebook's new reactions, we can truly experience how we feel about...

                Charlotte Chipperfield
                22 March 2016
            
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Who Needs Marketing Automation? What type of business will benefit from marketing automation?

                Stuart Marler
                22 March 2016
            
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B2Me: The Future of MarketingWhen you look at basic business models, most would tell you that there are two overarching strategies that every organization falls under. A new model is emerging: B2Me.

                Oisin Lunny
                22 March 2016
            
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"It’s the death of the Internet as we know it."At Mobile World Congress last week Nick Hugh, Yahoo!'s VP and GM for Advertising in Europe Calls Out Mobile Ad Blocker for 'Destroying the Ecosystem'... and he's not alone.

                Troy Norcross
                21 March 2016
            
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European Commission Launches New ODR Platform for Dispute ResolutionThe European Commission launched a new platform to help consumers and traders solve online disputes over a purchase made online.

                Frank Van den Berg
                21 March 2016
            
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It's Good To Talk......but even better to get your customers to talk to their friends about you!

                Peter Cunningham
                21 March 2016
            
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How Do Consumers Discover New Products?It used to be the case that consumers discovered new products via traditional advertising sources, or paid media as it is sometimes referred to. As recently as 2013 traditional advertising on TV, press, billboards and...

                Stuart Sankey
                21 March 2016
            
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Stay in the Driver’s Seat When Selecting Project Management Software!5 reasons why ad agencies should be proactive in selecting their project management and approval workflow software.

                Jodie Byass
                21 March 2016
            
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25 years since the first website went live...Today is the 25th anniversary of the first Internet site, created by the father of the world wide web, Tim Berners Lee, going live.

                Nick Watt
                18 March 2016
            
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Inbound marketing: is advertising intrusion the new extinction?While every savvy marketer agrees that inbound marketing and all that good work helping prospects and existing customers along their buying journey with helpful advice and useful information is key in current crowded...

                William Yates
                18 March 2016
            
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The Potential of Social Media for B2B in 2016Social media is not going away; it’s up to businesses to board the train or get left on the platform.

                Dennis Taylor
                18 March 2016
            
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10 Mobile Marketing Tips for your Marketing CampaignsMore and more marketing reports show the consistent and relevant increase of customers’ mobile usage over the last few years and the subsequent importance for marketers to focus on Mobile Marketing to reach their...

                Eren Kocyigit
                18 March 2016
            
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4 Reasons You Should Go For Virtual Office When business needs are flexible works hours and the budgets are less, Virtual Office creates the perfect opportunity. Thinking whether to go for Virtual Office or not, read the below points and know it is the best...

                Rahul Gupta
                18 March 2016
            
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Bring Your Own App: The 10 best apps to keep Marketing Executives one step aheadBring your own app to work to improve the organisation of your working day.

                Helen Lancaster
                18 March 2016
            
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AI's coming to dinnerThis is the story of my recent relationship with an artificial intelligence.

                Phil Dearson
                18 March 2016
            
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 How Design Shapes BehaviourWe like to think our actions are as result of free-will. Yet, how the world is designed has a direct impact on our responses. 

                Terrence Stoker
                18 March 2016
            
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What I learned from six weeks without any apps on my phoneDo we REALLY need all of those apps on our phones? What if we lived with the bare basics and used the mobile web properly? I tried it and this is what I found.

                Andy Headington
                18 March 2016
            
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