Article

Tania Cheema
Tania Cheema 23 February 2016
Categories Technology

Why Augmented Reality Will Change The Game In 2016

Imagine a world where you can experience attending a football game or a concert without actually being there – and in real-time! This is possible through Augmented Reality (AR), which is expected to be one of the biggest tech trends in 2016.

If you’re not sure what Augmented Reality is, Mashable explains it as a live, direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Unlike Virtual Reality, which replaces the real world with a simulated one, Augmented Reality is in real-time.

Though Augmented Reality has been around for a long time, the invention did not previously take off due to the high costs of AR products. But now big corporations such as Google, Microsoft, Apple and Facebook have identified the potential opportunities presented by the technology and have invested heavily in it.

Microsoft is set to release its HoloLens in early 2016 and Facebook has tapped into the Augmented Reality market with its $2 billion acquisition of Oculus Virtual Reality in 2014. Apple too has made strategic moves towards Augmented Reality - read this article to learn more about Apple’s AR plans.

With the rapid growth of smartphone usage and the advent of smart, connected products and wearables, it is now getting increasingly easy to engage with Augmented Reality content. A report from Semico Research predicts that revenues related to AR will hit $600 billion by 2016.

Marketers are already making use of this technology as a way to heighten their product experiences and increase ROI by creating brand awareness and increased engagement. Here are some great examples of retailers using Augmented Reality to enhance the shopping experience:

According to the Augmented Reality app Blippar, AR has been predicted to be one of the fastest-growing markets globally over the next five years and Blippar itself has over 50 million global users. No longer seen as a futuristic concept, Augmented Reality is a trend that is only just beginning and the full potential of the technology will be seen in the next few years.

What do you think of Augmented Reality? Tell us your thoughts on @futurebanter or email me at tania@wearefutureheads.co.uk. I would love to hear your views on this.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more