James Hook
James Hook 29 February 2016

Technology In The Home

The trend of connected living is beginning enter the mainstream consciousness, as technology becomes more economically viable for all income brackets. We explore the potential for the adoption of smart home technology in the UK and internationally.

What is a smart home?

According to ENISA, a European Security Agency, a smart home can be defined as ‘homes equipped with technology that provides the occupants with comprehensive information about the state of their home and allows them to control all connected devices, including remotely’ (2004).

As well as providing users with the ability to control their devices remotely, a smart home also has the capability to understand the preferences of the user(s) to tailor it’s behaviour going forward. As the technology for these devices becomes more sophisticated, brands are looking to educate their target market and help them realise the potential of smart home technology.

Smart home has the capability to understand the preferences of the user(s) to tailor it’s behaviour going forward.

Privacy and the ‘Internet of Things’

The ‘Internet of Things’ is a technology term that is associated with devices that have the capability to collect and exchange data. Connected devices allow home owners to configure their smart home according to their preferences, but there have been potential security concerns associated with this luxury.

Earlier this month, US Intelligence Chief James Clapper stated that intelligence servicesmay use these devices to identify individuals, as well as track and monitor behaviour. The extent of these capabilities can be illustrated by Samsung’s 2015 announcement of a TV that had the capability to listen to everything said in the room. This led to the tech giants updating their privacy policy to encourage users not to discuss sensitive information in front of the TV.

The ethical debate surrounding authorities being able to access personal data was raised once again this week, as the FBI issued Apple with a court order to access the mobile phone of San Bernardino killer, Syed Farook. Apple refused to comply with these demands as they do not want to endanger the privacy of their customers by accessing an encrypted device through a means other than the security passcode.

What do consumers want?

Research conducted by GfK in a seven-country study across Asia discovered that three quarters of the Chinese population believe that smart home technology will have the biggest impact on their lives in the next few years. The biggest concern amongst this sample was privacy, but the research still showed that smart home technology is likely to have as big an effect on people’s lives as mobile payment.

In the UK ownership of smart devices for the home still shows signs of low investment, with a key barrier being that many devices are still idle to the home. As the gap between the manufacturer and the end-user’s ability to implement smart devices into their home is bridged, we should expect the smart home market to evolve.

Once smart technology becomes standard for home appliances, demand from the British population is expected to grow further as price will become less of a concern.


In the US, research conducted by Coldwell Banker in their Smart Home Marketplace Survey (2015) discovered that ‘almost half (45 percent) of all

Americans either own smart home technology or plan to invest in it in 2016.’ Of the 4,000 US adults surveyed, many claimed that they were not early adopters of technology, indicating that smart home devices are becoming mainstream earlier than in the UK.

How are businesses responding?

1. Investment

Larger technology firms looking to move or expand in to the smart home market include Samsung, Google and Philips, with Apple not considering it as a major priority at this moment in time.

2. Security

In terms of recent innovations that have looked to address the security concerns of consumers, Silk Labs launched their home intelligence hub ‘Sense’ this week. The hub processes machine learning and user information on the device itself rather than through a cloud platform. Although ‘Sense’ does have it’s own cloud platform, any information sent to it about the user is encrypted.

3. Products

Innovative smart home technology devices to have been created in recent months include:

  • Kohler Moxie Showerhead & Wireless Speaker – Stream music in the shower
  • LIFX Smart Light – Usually the first foray into smart home products for consumers, this smart light can light up rooms with a variety of different colours
  • Piper Classic Smart Home Security Camera – 180-degree HD camera giving you access to live video at any time from any app
  • NEEO-Thinking Remote – ‘Master’ remote supporting more than 50,000 devices, with a one-month battery life

Contact Us

What are your opinions on smart home devices? Do you think you have uncovered the technology to make it mainstream in the UK? Get in touch with us today to share your thoughts.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more