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Facebook in the UK – Summary of 2016

This 2016 brought a lot of changes to Facebook, and it was interesting to see which brands managed to make it out on top.

Jan Zajac6 February 2017
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The choice is simple – disrupt or be disrupted

Last Tuesday I had pleasure in attending the superb inaugural Digital Disruption Summit in London drawing a blend of 450 attendees, fantastic speakers, great discussions and an expertly curated day. I am bursting with inspiration. Below is some of what I learnt:

David Reilly14 September 2017
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The intriguing truth about brands at Christmas

Being on all the right platforms, with the right message in front of the right audience is the brand’s utopia. It doesn’t have to be a guessing game to create an emotionally engaging digital campaign that not only drives sales, but also brand loyalty!

Digital Doughnut Contributor11 December 2017
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Embrace the future, with MTEX 2018!

3,000 forward-thinking decision makers will be flooding through the gates of London’s ExCeL on the 21st and 22nd March, 2018, for Europe’s leading event for modern and innovative digital marketing professionals.  A one-stop shop for all those looking to stay ahead in the ever advancing world of martech, the Marketing Technology Expo is your key to the forefront of the marketing sector.

adam enguell16 February 2018
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April 25 2018

DIG Innovation Conference

Where leading brands meet the smartest startups with a focus in technology, business, and marketing.

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December 9 2020

Most Contagious

Most Contagious distil a year’s worth of marketing insights and trends to help you make better, braver work. And for the first time, they're curating separate line-ups for UK & EU, US and Asia Pacific audiences. Each event will comprise two days of informative and inspirational talks, live-streamed from the hot-pink Contagious studio. Join Contagious to learn about the strategies behind some of the best campaigns from around the world, and the trends and tech that will shape marketing in the year ahead.

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Mike Nutley Head of Content Discusses Inspiration: Think Again

Where do ideas come from? How can I have more? How can I be more creative?

Helena Mcaleer15 October 2014
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February 8 2017

Mobile Shopping: Transforming M-Commerce. Together - London

Mobile Shopping is Europe’s only event dedicated to purely to the retail mobile industry and over 120+ decision makers from Europe’s best retailers will be joining us to find solutions for all their M-Commerce challenges.

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Understanding 3 Stages of a Buyer's Journey Will Change Your Marketing Forever

In today’s age of short attention spans, media influxes and smarter advertisements, understanding your client’s journey is more important than ever. Making sales is no longer a case of cold calling or plastering your name on billboards. You must understand your client’s concerns, offer yourself as a viable choice, and make it easy for them to choose you as their solution.

Marina Grindle17 January 2017
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July 17 2018

RetailTech Summit London

RetailTechSummit (RTS) London is a one-day conference focused on the biggest technology and data issues affecting the retail tech sector. It will provide a forum for data, e-commerce, and operational professionals, working in retail technology to discuss the biggest industry trends and issues.

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Why do Christmas campaigns make us so damn emotional?

We looked at the most popular Christmas campaign of this year - and what were considered to be the worst ones of all time - and decided to neurotest their performance. There was one surprising aspect that was common throughout all of the best performing campaigns - and a few learnings came out of the least successful ones.

Digital Doughnut Contributor12 December 2017
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April 25 2016

Digiday Brand Summit

Throw everything you knew about brand-building out the window. At the Digiday Brand Summit, we'll be discussing the nuts and bolts of what it takes to build a successful brand in 2016 -- both internally and externally

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November 9 2016

The Incite Customer Service Summit - New York

Social customer service at scale, social listening, integrating social into call center operations

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77% of Shoppers Abandon Baskets: 3 Easy Tips for Online Retailers

Research found that 77% of online shoppers are abandoning their baskets at checkout. Why? and What can you do about it?

Digital Doughnut Contributor19 March 2014
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The Next Paradigm Shift In The Field Of Market Research Can Be Expressed In Three Words: Pay Your Selfie

Online survey companies help marketers get their hands on data. Survey Monkey (1999), Qualtrics (2002), Google Consumer Survey (2012) and Survata (2012).

Yewande Odusanwo21 January 2016
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When All Is Lost, You Can Count On Twitter

If you've not experienced the wonders of gallows humour on Twitter yet, then you are missing out. That is Twitter at its best.

Claire Trevien6 July 2016
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Australia - Retail Nirvana?

Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.

Angela Southall6 September 2016
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Should Brands Advocate Activism?

Historically, brands have been largely a-political, seeking the broadest possible appeal for their ads. But, following the seismic political shifts of 2016, is it time that brands became activists for issues that their consumers care about?

Rebekah Mackay Miller30 May 2017
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The Theory Behind A New & Unique Psychology Model: Monkey Lion Dog

Lab have just launched a new psychology model which marketers can use in order to better understand the intrinsic motivations of their target audience.

Digital Doughnut Contributor7 September 2017
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January 7 2018

Affiliate Summit West 2018 - Las Vegas, NV

During January 7-9, 2018, more than 6,000 digital marketers from over 70 countries will gather in Las Vegas for the performance marketing industry’s premier global event, Affiliate Summit West 2018.

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