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Digiday Brand Summit

Digiday Brand Summit

Throw everything you knew about brand-building out the window. At the Digiday Brand Summit, we'll be discussing the nuts and bolts of what it takes to build a successful brand in 2016 -- both internally and externally

We'll cover the internalities of brand building, from content studios to the growing influence of hyper-speed video production and social listening. And externally, we'll be discussing the role of collaborating with new types of partners and how data can be used to target -- and market -- better.

Five Reasons To Attend a Digiday Summit 

  • MEETINGS WITH BUY-SIDE EXECUTIVES 
    The 10-Minute Meetings — affectionately referred to as “speed dating” by our regular attendees — pair buy-and sell-side attendees so that they can meet, discuss their needs and potentially decide if they want to do business together. Before the summit, you will have the chance to pick which executives you want to meet with.
     
  • SMALL-SCALE EVENTS FOR HIGH-IMPACT NETWORKING
    You will never struggle to connect with others at a Digiday summit. Summits are kept to between 100 and 300 participants to ensure communication is one-on-one,not one hundred-on-one, so you make the connections you need. The proportion of buy-side to sell-side attendees at summits is 60:40, so the odds as a sell-side attendee are in your favor.
     
  • EXCELLENT VALUE THAT KEEPS EXPENSES LOW
    How much do you spend on traveling to meet prospective clients all over the country, or even all over the world? Now think about how much you spend when they cancel the meeting. Fewer trips and expenses mean you don’t risk your marketing budget.
     
  • UNPARALLELED ATTENDEE BUYING POWER
    Digiday buy-side attendees make the purchasing decisions around marketing tools and software that make their jobs easier. This power is worth millions and in some cases, billions
     
  • RESPECT FOR YOUR TIME, PERSONAL AND PROFESSIONAL
    Summits almost always begin on a Wednesday and end on a Friday, giving you the beginning of the week to prepare and the weekend to rest. Summits do not run on weekends, except on very rare occasions.

Tickets from ($): 2595.00

Speakers include:

Wade Allen, VP Digital Innovation, Chili's 
Claudia Allwood, Director of Digital Marketing, Benefit Cosmetics 
Jeremiah Andrick, Head of Global eCommerce, Logitech 
Belen Pamukoff, Brand Director - Heineken USA 
Erin Dwyer, SVP Global eCommerce & Social, Kardashian Beauty 
Nick Fairbain, VP Brand Marketing, Dollar Shave Club
Ivonne Kinser, Head of Digital Strategy, Avocados From Mexico 
John Militello, Director of Marketing Innovation & Strategy, Volvo 
Stephanie Miller, Senior Manager Social Media, GoPro 
Jaime Punishill, Head of Digital Marketing/Channels, TIAA
Rachel Silver, Director of Social Marketing & Content Strategy, Birchbox
Rick Waxman, SVP Product Management, TD 
Gary Milner, Director of Global Digital Marketing, Lenovo
Patrick Bennett, SVP & Executive Creative Director, iCrossing 
Andreas Daglqvist, Chief Creative Officer, Grey 
Gene Liebel, Founding Partner, Work & Company 
Marc Rothschild, SVP, Meredith Digital 

Topics Include: 

  • The State of Brand Marketing Now 
  • Inside the Brand Content Studio
  • Creating Video Content That Converts 
  • Content Marketing Like A Pro 
  • How to Take the Country by Storm
  • Building a Millennial-Approved Brand 
  • Best Practices For Consumer Targeting 
  • How to Combine Creativity and Data for Better Results 
  • Transforming a Legacy Brand 
  • Choosing the Right Agency for Your Brand 
  • New Partners, New Opportunities for Innovation 
  • Collaboration: The Good, The Bad and The Ugly 
     

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