Article

Yewande Odusanwo
Yewande Odusanwo 21 January 2016

The Next Paradigm Shift In The Field Of Market Research Can Be Expressed In Three Words: Pay Your Selfie

Online survey companies help marketers get their hands on data. Survey Monkey (1999), Qualtrics (2002), Google Consumer Survey (2012) and Survata (2012).

Up until recently, I figured “modern” research began in the 1950s. As a post-war exploitation of a booming consumer populace. Or something.

I was wrong. Modern market research arguably dates back to the 1820’s. Before electricity or telegraphs. A time when fountain pens and matches made “tech” headlines.

According to historians, it started with a straw vote at Wilmington, Delaware. Andrew Jackson, John Quincy Adams, Henry Clay and William Crawford all received votes. The results revealed actionable data to drive decisions.

This behavior caught on and led to the 1929 Census. In the 1930’s, sampling, as we know it today, began.

In the 1990’s market research went online. It became more powerful and cost-effective by several magnitudes. Online survey companies help marketers get their hands on data. Survey Monkey (1999), Qualtrics (2002), Google Consumer Survey (2012) and Survata (2012).

History lesson adjourned. Let’s look at the present day. Companies have migrated market research to the mobile space.

Pay Your Selfie is a singularly compelling example of this. They collect and analyze qualitative research generated by user interaction with selfies. Let that sink in: they’re tapping into ENORMOUS amounts of consumer data contained in selfies.

Brilliant. By “partnering” with a selfie-generating public, this company may very well be changing the game. They create targeted selfie “tasks” with compensation incentives. It’s fascinating, and we wanted to find out more, so we had a conversation with Megan Miller, Director of Content at Pay Your Selfie.

They’re making market research history. Any marketer worth their salt needs to know about it. Watch the video now.

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