Article

Jan Zajac
Jan Zajac 6 February 2017

Facebook in the UK – Summary of 2016

This 2016 brought a lot of changes to Facebook, and it was interesting to see which brands managed to make it out on top.

A lot of the successful brand this year were football clubs and music profiles. But there’s a lot more that happened this past year, like the most engaging posts, the most active brands, who was growing fastest, and other fun trivia! To bring you this data and info, we analysed reach, engagement, customer service, and content on Facebook in 11 integral industries.

The biggest pages in 2016 were Adele, Coldplay, and Arsenal. The rest of the ranking was filled out by other musicians or football clubs. These two groups are popular on most social media and have found ways of communicating with their fans that gets a real reaction out of them. 

The growers

The Facebook profiles that grew by the biggest percent were Leicester City Football Club and Samsung UK. Both of them more than doubled their amount of fans this year. Leicester owes that to having a successful run this year, whereas Samsung continued to market their products well. Maybe not as successfully as Apple, but then again, who does?

Best posts of the year

The most engaging posts this year came from diverse brands, each succeeding in different ways. John Lewis takes the gold for most engaging  post on Facebook this year. Their post with a video of their Buster the Boxer ad campaign was a huge success, taking advantage of all the pre-Christmas excitement in November.

The second and third most successful post were made by Leicester City Football Club and Shell. LCFC made a post celebrating their victory, and Shell posted a collaborative music video that presented 7 energy saving methods of the future. 

Want to see more fun facts and serious data? Then check out the full infographic below, courtesy of Pan Wizualny!

sotrender_facebook_2017_UK-01-wersja-ostateczna.png

GET DEEP INSIGHTS OF YOUR SOCIAL MEDIA EFFORTS SIGN UP FOR FEE TRIAL!
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
The Importance of Customer Relationship Management Within a Business

The Importance of Customer Relationship Management Within a Business

In a world where competition is becoming ever fiercer, businesses need to implement customer relationship management, or CRM, strategies in order to stay ahead of their rivals.

Emma Newbury
Emma Newbury 18 April 2016
Read more