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unPredictions, Part 2: Retail Marketing Priorities for 2021

unPredictions, Part 2: Retail Marketing Priorities for 2021

Part 1 of our unPredictions series examined how to prioritise the customer; how to guide them through the rapidly evolving digital world of ecommerce, how to treat their data with respect and integrity, and how to...

Sara Richter
Sara Richter 28 April 2021
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Are You Ready to Scale and Grow Your Ecommerce Brand?

Are You Ready to Scale and Grow Your Ecommerce Brand?

To grow your ecommerce brand you must position and increase your online visibility successfully, and the key is to be able to scale the entire process. Here is exactly how you can scale and grow your ecommerce brand.

Rakefet Yacoby
Rakefet Yacoby 27 April 2021
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How to Increase the Productivity of Your Marketing Team

How to Increase the Productivity of Your Marketing Team

When it comes to running a successful business, productivity is all-important. Without sufficient productivity rates, you can't hope to make big profits, and the only way your company can truly grow and evolve is...

James Watson
James Watson 27 April 2021
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Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

With China’s domestic luxury expenditure soaring, luxury brands in the UK must recalibrate their strategies, taking action to “navigate the now”, plan for the recovery, and shape the future.

Kirstine Newton
Kirstine Newton 27 April 2021
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How to Craft Effective Facebook Ads That Convert

How to Craft Effective Facebook Ads That Convert

Before we understand how to create really effective Facebook ads, we need to comprehend that Facebook ads can be quite effective – let’s begin with some statistics and examples that accentuate this.

Priya Kumari
Priya Kumari 26 April 2021
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B2B Ecommerce: Trends & Challenges

B2B Ecommerce: Trends & Challenges

Business to business ecommerce is not new; in fact, it has been around for the past decade, and it keeps growing as the world continues to grow digitally. Additionally, with the global pandemic striking in early 2020,...

Bailey Hudson
Bailey Hudson 26 April 2021
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Design Your Growth Story by Leveraging Digital Marketing

Design Your Growth Story by Leveraging Digital Marketing

You can’t deny that digital is HUGE today. It is no longer a way only to communicate or stay connected, but it has also become an ideal way of doing business. Companies like Uber and Whatsapp are excellent examples of...

Naiya Sharma
Naiya Sharma 23 April 2021
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A Look at the Changing Media Landscape in APAC in 2021

A Look at the Changing Media Landscape in APAC in 2021

The evolving face of media consumption in Asia Pacific markets has presented advertisers and marketers with an interesting set of challenges. While digital media consumption is growing rapidly in urban centres...

Julian Newby
Julian Newby 23 April 2021
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A Look at the Changing Media Landscape in the US in 2021

A Look at the Changing Media Landscape in the US in 2021

In YouGov's recent panel discussion with agency and media industry leaders, YouGov explored how agencies, brands and media companies can navigate the changing media landscape in 2021.

Tamara Alesi
Tamara Alesi 23 April 2021
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A Look at the Changing Media Landscape in the UK and Europe in 2021

A Look at the Changing Media Landscape in the UK and Europe in 2021

The norms for media planning have changed rapidly thanks to Covid-19. Pandemic lifestyle shifts have seen many of us spending more time at home and less time taking trips outside. That’s led to some intriguing (and...

Julian Newby
Julian Newby 22 April 2021
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Nine Powerful Ways to Improve Your Marketing Team’s Efficiency in the Workplace

Nine Powerful Ways to Improve Your Marketing Team’s Efficiency in the Workplace

Team efficiency has become an umbrella term and causes a high impact on the growth and productivity of your business. Unproductive meetings, minimal to no idea of what other team members are doing, and an unsystematic...

Annie William
Annie William 22 April 2021
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Why Every Retail Brand Needs Great Product Packaging Design

Why Every Retail Brand Needs Great Product Packaging Design

Packaging. It’s probably not the first thing on your mind when you’re developing your sales strategy - but it certainly shouldn’t be your last. Indeed, the way you present your product should hold equal weight to that...

Jeremy Lloyd
Jeremy Lloyd 22 April 2021
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Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

Ecommerce and 5 Steps to Building Your Strategy and Approach for Success

The new levels of demand that ecommerce has reached in the era of Covid-19 are now forcing businesses of all kinds to consider developing a digital sales channel, when a few months ago, it was not even a blip on their...

Faizan m. Syed
Faizan m. Syed 21 April 2021
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What is Direct Mail Automation and How to Get Started?

What is Direct Mail Automation and How to Get Started?

Direct mail automation is highly efficient and generates amazing returns. Furthermore, it streamlines your business operations to improve your relationship with your clients and save your resources.

Kenny Tripura
Kenny Tripura 21 April 2021
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Global: How Will Covid-19 Affect the World’s Bank Branches?

Global: How Will Covid-19 Affect the World’s Bank Branches?

International data from YouGov Custom reveals that over half (56%) of consumers say they will avoid bank branches in future thanks to coronavirus.

Matt Palframan
Matt Palframan 21 April 2021
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4 Ways to Excel at Video Marketing Like a Pro!

4 Ways to Excel at Video Marketing Like a Pro!

Video marketing is using videos to promote and market your products or services to increase engagement on your digital and social channels, educate your customers and reach your target audience groups with new mediums.

Priya Kumari
Priya Kumari 20 April 2021
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12 Image Editing Tips for Stockroom Influencers

12 Image Editing Tips for Stockroom Influencers

Want to become Stockroom famous? Make your feed look eye-catching by following these essential image-editing tips for Stockroom influencers. Learn the editing secrets of popular bloggers.

Kate Reed
Kate Reed 20 April 2021
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10 Ways to Create an Effective On-Site Search Experience for your Ecommerce Store

10 Ways to Create an Effective On-Site Search Experience for your Ecommerce Store

Conventional physical stores are a classic example of the traditional salesperson modulating the search experience of walk-in customers. This not only saves a customer’s precious time but also encourages them to make...

Naiya Sharma
Naiya Sharma 19 April 2021
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The Most Popular Music Streaming Platforms in Key Markets Globally

The Most Popular Music Streaming Platforms in Key Markets Globally

As people spent more time at home last year, they turned to streaming services for entertainment and information. It wasn’t just video streaming that took center stage in people’s lives as they sought out...

Tamara Alesi
Tamara Alesi 19 April 2021
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Why Should You be Using AI Tools to Enhance Your Social Media Strategy?

Why Should You be Using AI Tools to Enhance Your Social Media Strategy?

Artificial intelligence tools have been revolutionizing the digital marketing industry over the last couple of years. AI tools have become many marketers' best friends as they help them make better decisions...

Deni Kaziyska
Deni Kaziyska 16 April 2021
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Understanding the Marketing Customer Persona

Understanding the Marketing Customer Persona

How well do you know your customers? Market research is an essential weapon for any marketing team to undertake before they can develop an award-winning marketing strategy for a business. Part of this research...

Brad Chuck
Brad Chuck 16 April 2021
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Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Roughly a Third of Consumers Globally Engaged with Social Media Ads More Amid the Pandemic

Social media usage and engagement has changed drastically in the age of Covid-19, with 30% of consumers globally saying they paid more attention or interacted more with social media ads during this time. This can be...

Julian Newby
Julian Newby 15 April 2021
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How to Combat Cybersecurity Threats During Covid-19 Reconnaissance

How to Combat Cybersecurity Threats During Covid-19 Reconnaissance

During these vulnerable Covid-19 times, marketers need to stick to the best cyber hygiene practices, whether working from home or in a remote environment. Creating such an environment is absolutely imperative to help...

Priya Kumari
Priya Kumari 15 April 2021
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12 Tips to Transition Smoothly From Brick-and-Mortar to Ecommerce

12 Tips to Transition Smoothly From Brick-and-Mortar to Ecommerce

Read these tips on how to smoothly make the brick-and-mortar transition to ecommerce and launch best practices that translate into long-term revenue streams for you.

Lucy Manole
Lucy Manole 15 April 2021
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How to Support Your Remote Digital Marketing Team for the Long-Term

How to Support Your Remote Digital Marketing Team for the Long-Term

If your digital marketing team is going remote for the long-run, you must support your employees. Here are some tips to set them up for long-term success.

Kevin Svec
Kevin Svec 14 April 2021
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