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5 Ways to Repurpose, Revamp, and Upcycle Your Content

5 Ways to Repurpose, Revamp, and Upcycle Your Content

Have you ever had a piece of content that you were sure would take off but then it fell flat? Or have you had successful pieces that you wish you could recreate and reuse again with the same success? You can! Instead...

Shea Drake
Shea Drake 4 January 2018
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8 Simple Experiments To Supercharge Your Marketing in 2018

8 Simple Experiments To Supercharge Your Marketing in 2018

A new year is the perfect chance to review your marketing campaigns and put in place new tests to optimise them for the forthcoming year. To help you on your way, here are some simple AB tests to try. We've run...

Angela Southall
Angela Southall 3 January 2018
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Privacy, consent, and the new value exchange: Be ready for GDPR

Privacy, consent, and the new value exchange: Be ready for GDPR

With GDPR around the corner, Ensighten's research reveals marketers' attitudes to the regulation. Three quarters of UK marketers believe that GDPR will make them modernise their approach to customer engagement...

Ian Woolley
Ian Woolley 3 January 2018
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6 Simple Steps to Successful Remarketing in Google AdWords

6 Simple Steps to Successful Remarketing in Google AdWords

What’s one thing everyday people unanimously hate, but marketers can’t get enough of? No, not ads. TRAFFIC! So much marketing energy goes into getting people to your site, but even if your product or services is THE...

Meghan Daly
Meghan Daly 3 January 2018
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What 2018 holds for IoT: Top Trends and Future Possibilities

What 2018 holds for IoT: Top Trends and Future Possibilities

Internet of things has not just been a buzz word in the last year, but has shown actual business ROI. With IoT leading the game in Industry 4.0, the technology has already proved its worth.

Digital Doughnut Contributor
Digital Doughnut Contributor 3 January 2018
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Mobile App Development Trends for 2018 & Beyond

Mobile App Development Trends for 2018 & Beyond

Despite the flood of tech innovations from diverse technology niches, mobiles and mobile applications are here to stay and grow beyond the imagination as well in 2018 & beyond.

Micheal Jones
Micheal Jones 3 January 2018
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Fake follower economy definitely has far-reaching consequences

Fake follower economy definitely has far-reaching consequences

It’s happened to everybody. You start up your new social media account, begin unloading your revolutionary thoughts onto the world, and you get the wonderful notification that a complete stranger wants to follow your...

Mitesh Patel
Mitesh Patel 2 January 2018
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How to make your twitter chat a success for your brand

How to make your twitter chat a success for your brand

Certainly, many of you might be sailing in the same boat to build your brand awareness and drive sales for your business. Before you get bogged down in something, make sure you are using the right social platforms for...

Vartika Kashyap
Vartika Kashyap 2 January 2018
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Experts Predict The Key Retail Trends for 2018

Experts Predict The Key Retail Trends for 2018

Experts are already predicting ways to excel in everything from consumer personalisation to in-store experience to technological advancements. Looking ahead, here are some of the predictions of the retail trends that...

Beatrice McGraw
Beatrice McGraw 2 January 2018
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A CIO’s Roadmap for Next Gen technology trends in 2018

A CIO’s Roadmap for Next Gen technology trends in 2018

Forrester in its recent research grouped the upcoming technology trends in three for the CIOs to focus their attention while drafting their roadmap and deliverables for 2018. Dawning: The technologies or trend which...

Pragya Sugandha
Pragya Sugandha 2 January 2018
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Infographic: 13 Mistakes That Will Hurt Your CRO

Infographic: 13 Mistakes That Will Hurt Your CRO

The truth is, that without a powerful page, it simply doesn’t matter how much time and/or effort you’ve poured into your marketing campaigns.

Richard Fallah
Richard Fallah 27 December 2017
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Avoid the call of the Dark Side and discover Ecommerce Victory

Avoid the call of the Dark Side and discover Ecommerce Victory

Read, you must... Digital Transformation lessons from the Jedi Knights of Star Wars

Brian Beck
Brian Beck 27 December 2017
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Why content marketing doesn’t work for your brand?

Why content marketing doesn’t work for your brand?

In fall of 2015, I joined a digital marketing agency as a content strategist. They had this incredible idea. They would list every local business in the city free of charge on their website.

Nasrullah Patel
Nasrullah Patel 27 December 2017
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What can Santa Claus teach us about e-commerce media planning?

What can Santa Claus teach us about e-commerce media planning?

A light hearted look at international media planning through the lens of Christmas festivities, illustrating why it is important to know your audience; define your location accurately; make sure your timing is...

Sarah Jennings
Sarah Jennings 22 December 2017
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16 Awesome Examples Of Smart Social Selling

16 Awesome Examples Of Smart Social Selling

The recent explosion of social commerce is a stark reminder that shopping has always been a social experience. And given the wealth of opportunities brands have to score sales today, social feeds are quickly...

Luisana Cartay
Luisana Cartay 22 December 2017
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7 Secrets to Attract Millennials to Ecommerce in 2018

7 Secrets to Attract Millennials to Ecommerce in 2018

Millennials can be fickle-minded and easily influenced, which make it hard for retailers to turn them into loyal customers. To get them into the game, follow these seven business strategies to help you stay competitive.

Rakesh Jain
Rakesh Jain 21 December 2017
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Poor contact strategies could leave businesses out in the cold

Poor contact strategies could leave businesses out in the cold

A dampening economy and fears over Brexit may have dented consumer spend, which saw its fastest year-on-year decline in four years this November. Yet despite this, online spend is still rising with the latest ONS...

Chris Robinson
Chris Robinson 21 December 2017
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New Year, New Local Digital Marketing Strategy: How Brands Can Start Closer To Home

New Year, New Local Digital Marketing Strategy: How Brands Can Start Closer To Home

The impending year is a great time to rethink your marketing strategy. Though there is a lot of mileage in going global with your marketing, brands should also make the most of local opportunities. Whether it’s...

Kayleigh Töyrä
Kayleigh Töyrä 21 December 2017
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Digital Transformation Through Big Data, Analytics & Machine Learning

Digital Transformation Through Big Data, Analytics & Machine Learning

Can you imagine collecting data from 10,000 different data sources from over 65 billion records? That’s exactly what RELX Group, a leading global information and analytics company, is doing to evolve with the...

Ronald van Loon
Ronald van Loon 21 December 2017
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Is a lean pilot your answer to getting that data quality business case over the line?

Is a lean pilot your answer to getting that data quality business case over the line?

It can be hard to join the dots between the businesses’ goals and managing data quality more effectively. To lend help to the sector, Dylan Jones, data quality guru, and Experian, have collaborated to offer data...

Rebecca Hennessy
Rebecca Hennessy 20 December 2017
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Augmented Reality for businesses: Things to know before building an ARkit and ARcore app

Augmented Reality for businesses: Things to know before building an ARkit and ARcore app

The ARkit software is an initiative from Apple that has made it easier for programmers to design and implement AR applications. These applications have harnessed iPhone's hardware and motivated businesses to...

Ajay Goyal
Ajay Goyal 20 December 2017
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The Future of Digital: Return’s 2018 Predictions

The Future of Digital: Return’s 2018 Predictions

As the year draws to a close, our senior team reflects on 2017 and offer their predictions for 2018, including video, voice search and shifts in the way brands target their users online. The search landscape is...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 20 December 2017
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5 ways to be amazing at content marketing

5 ways to be amazing at content marketing

Content marketing has been around for a long time, and in recent years has become an integral part of a PR’s role. It is as pivotal to the success of a marketing and PR plan as the press release and media relations...

Andy Brown
Andy Brown 20 December 2017
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Improvement over digital innovation in 2018, say consumers

Improvement over digital innovation in 2018, say consumers

Cutting through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing...

Oliver Bailey
Oliver Bailey 20 December 2017
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3 reasons why businesses get stuck at the starting gate of digital transformation

3 reasons why businesses get stuck at the starting gate of digital transformation

The enterprise mobility market will to explode to $500bn by 2020. Adapt or be left in the dust. The deadline is short and the opportunities are huge, so why are some corporate organisations stuck at the starting gate?

Nick Pike
Nick Pike 20 December 2017
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