Article

Ronald van Loon
Ronald van Loon 21 December 2017

Digital Transformation Through Big Data, Analytics & Machine Learning

Can you imagine collecting data from 10,000 different data sources from over 65 billion records? That’s exactly what RELX Group, a leading global information and analytics company, is doing to evolve with the Intelligent World.

The RELX Group have undergone a digital transformation to adapt to the ever changing digital landscape. They are achieving transformation through their control over Big Data and Analytics, and by using Machine Learning technology.

I spoke to Vijay Raghavan, the CTO for the LexisNexis Risk Solutions and Reed Business Information divisions at RELX Group, to find out how they help other organizations to make more informed, data driven decisions. 

Whether RELX Group is working with a financial institution and needs to approve a mortgage loan. Relx Group is leveraging Big Data and Analytics and Machine Learning to help these very different industries address these very specific issues by creating or enhancing algorithms in order to garner insights from data.

Our world is being shaped by our technology. Data must be leveraged to make decisions so that businesses can evolve alongside the rapid pace of technology.
 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Channels to Help Your Business Grow Worldwide

Top 10 B2B Channels to Help Your Business Grow Worldwide

Explore the essential B2B channels for enhancing global business expansion, focusing on lead generation, effective branding strategies and fostering connections to unlock new market opportunities​.

Salman Sharif
Salman Sharif 21 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Facebook & Instagram Ads Alchemy: Our Secret Formula for Targeted eCommerce Campaigns

Facebook & Instagram Ads Alchemy: Our Secret Formula for Targeted eCommerce Campaigns

In modern marketing practice, a significant portion of advertising campaigns gravitate towards social media platforms, particularly Instagram and Facebook. These platforms have become key to the strategies of...

Andava Digital
Andava Digital 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more