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7 Major Themes That Will Dominate Retail in 2018Markus Linder, CEO at SMARTASSISTANT, picks the 7 digital trends that are set to impact on retail this year from AI and increasingly personalised experiences through to voice shopping and brands finally becoming...

                Ada Okoli
                10 January 2018
            
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What WON'T be happening in marketing in 2018?  This year's anti-trendsHello 2018! What a year it’s going to be. While everyone’s trying to predict what will happen this year, Sotrender is doing the opposite. As in previous years we’ve asked marketing specialists and social media...

                Jan Zajac
                10 January 2018
            
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5 App Monetization Trends To Watch Out For In 2018Which trends will shape app monetization in 2018? As the world becomes better adapted for mobile, developers will benefit from greater revenue than ever before. However to do this they must balance the needs of the...

                James Ewen
                10 January 2018
            
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Five Trends That Will Dominate Digital in 2018It’s that time again when industry experts, including the team here at Code Computerlove, predict what will be the key trends in the year ahead.

Taking aside the three technology-related trends that are dominating...

                Oliver Bailey
                10 January 2018
            
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Cogito ergo sum - The ripples of cognitive bias through human behaviourCognitive bias shapes our response to the information we are exposed to. Taking back control of our thoughts means consciously recognising this bias in our thinking - and it can transform our behavioural patterns.

                Digital Doughnut Contributor
                10 January 2018
            
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3 hacks for picking the best hosting providerWhen it comes to getting your website up and running, there are a million and one moving parts involved. For starters, you have to pick a domain name that will lead people to your site and choose a hosting provider...

                Marc Dane
                10 January 2018
            
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Service recovery: turn unhappy customers into loyal fansThe post talks in great detail about various tactics you can adopt to stop customers from leaving.

                Niraj Ranjan
                9 January 2018
            
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How to identify a data quality Issue in your Marketing Automation ToolBad data can effect your marketing performance, analysis and the bottom-line. In order to prevent that you must identify data quality issues prior to them becoming an issue. Here are five ways to identify an issue...

                Anna Kayfitz
                9 January 2018
            
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Big Data Analytics: Real-world Use CasesData isn’t just for data scientists or data engineers. To continue evolving as a data-savvy organization, integrate analytics into every part of the organization. Here are some real-world examples of data analytics...

                Poonam Singh
                9 January 2018
            
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How to balance quality and quantity: 3 tips for creating premium social mediaHow can brands possibly catch attention in the mere seconds it takes to swipe past an Instagram ad? Scott Freeman, co-owner of The Operators Creative, has found a way. Read on for the breakdown of an emerging trend...

                Digital Doughnut Contributor
                9 January 2018
            
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Podcast: Technology for GoodThe second of three csuite podcasts from Microsoft’s Future Decoded, in this episode, Russell Goldsmith spoke with guests on topics relating to the use of Technology For Good including Haiyan Zhang, Innovation...

                Russell Goldsmith
                9 January 2018
            
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What 2018 holds for IoT: Top Trends and Future PossibilitiesInternet of things has not just been a buzz word in the last year, but has shown actual business ROI. With IoT leading the game in Industry 4.0, the technology has already proved its worth. 

                Pragya Sugandha
                9 January 2018
            
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The five questions every CEO should be asking their business about risk management in 2018Is there a CEO on the planet that doesn’t have security high on their agenda at the start of 2018? If it isn't, asking these 5 questions will help you create an environment of proactive and positive risk...

                Rick McElroy
                8 January 2018
            
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Advertisers concerned about lack of programmatic advertising transparency - new researchMany advertisers have lost confidence in the transparency and honesty of the programmatic ecosystem, according to new research published today by London Research in partnership with TRUTH. 

                Linus Gregoriadis
                8 January 2018
            
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The Internet of Things is about to become realIn 2018, the Internet of Things is about to become real, creating new possibilities in creativity, measurement and brand experience 

                Dean Taylor
                8 January 2018
            
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10 Essential Email Marketing Best Practices You Need to KnowEmail have proven to be one of the elite marketing tactics of B2B and B2C businesses. Marketers tried and tested multiple email marketing practices to take hold of those few best practices which produce meaningful...

                Sandeep Das
                8 January 2018
            
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Booming local e-commerce events will drive 2018 international marketing campaigns From newly created commercial events to traditional religious and historical festivals there are key dates around the world which have the potential to drive sales. If you are looking to grow your consumer share in...

                Sarah Jennings
                8 January 2018
            
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Fancy avoiding New Year’s resolutions drama?A New Year means a (nearly) blank canvas - how can we paint the best picture we can without falling in the trap of setting goals we will never achieve?

                Digital Doughnut Contributor
                5 January 2018
            
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Why Digital Transformation is Crucial for Contact Center’s SurvivalThe world is changing and with it, the call center industry has to adapt to the new digital trends and transform accordingly to meet customer expectations.

                Neha Gupta
                5 January 2018
            
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Harness the Power of Employee Advocacy and Optimise Your Content for the Facebook AlgorithmYou spend hours carefully planning and curating beautiful, good quality content, checking and double checking the copy and creating the perfect image to match, only to post it and see low engagement and clicks - then...

                Peter Cressey
                5 January 2018
            
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Tough Choices for Retail Businesses in 2018The retail market is difficult at the moment, with nearly 45,000 UK retailers in financial distress during Christmas (The Guardian) it's going to be a challenging this year for the retail sector. They are up...

                Anna Bravington
                5 January 2018
            
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9 Tips for Optimizing your Video Marketing ContentChances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike.

                Richard Fallah
                4 January 2018
            
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How to Engage Your Webinar AttendeesIf you find hosting a webinar stressful, you’re not alone. Even the most seasoned pros get nervous they’ll deliver a flat presentation that bores their audience to tears. Here’s how to make sure your next webinar is...

                Daniel Waas
                4 January 2018
            
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3 Reasons to Update Your Website in 2018Three reasons you should resolve to update your website in 2018.

                Richard Horvath
                4 January 2018
            
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2017: The Year That Shook MarketingTake a deep breath. We made it to the end of a tumultuous year of political turmoil, technological change and legislative upheaval. The fact we made it to New Year’s Eve without starting a nuclear war with...

                Andy Beames
                4 January 2018
            
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