Article

Teodora Miscov
Teodora Miscov 10 January 2018

Cogito ergo sum - The ripples of cognitive bias through human behaviour

Cognitive bias shapes our response to the information we are exposed to. Taking back control of our thoughts means consciously recognising this bias in our thinking - and it can transform our behavioural patterns.

As I was reading through a Forbes article about common patterns in successful people’s lives, I was quickly skimming through. ‘Persistence’ - yeah. ‘Planning ahead’ - yeah. And a little further down the list was the fifth tip, ‘Waking up early’.

I had been scrolling through this article at the speed of light, but when I saw this particular tip I stopped and actually read through its little assigned paragraph. And as I noticed this little quirk in my behaviour, I couldn’t help but ask myself that all-encompassing and ever intriguing question: why?

It didn’t take me more than 5 seconds to realise. For the past month I have joined the ‘5am club’ - simply meaning I am now one of those annoying people who believe they are so much more productive in the morning and have so much more time to focus on my own projects. Yes, cliché - but true. As is the case with most clichés.

Coming back to the article, the reason I stopped to read that particular paragraph about waking up early was because 1. I had been thinking about its importance a lot recently (thus priming myself to respond to it) and, more importantly, 2. It confirmed a concept that I had engrained into my belief system.

Here is where confirmation bias comes in... As we grow older and we accumulate more and more information through experience, we begin to build certain patterns of thought in our minds and acquire certain beliefs.


Our brains love consistency - and when we come across something that contradicts our core beliefs, we are more readily inclined to reject rather than consider its validity.


So if the article had been titled ‘Reasons why waking up early has no benefits,’ I probably would have scrolled past it with a sneer. Similarly, how do we react to people who reveal in conversation completely opposing views from our own? Do we immediately shut them down or patiently listen and consider their opinion?

I should hope it’s the latter - but we can only control our reactions once we are conscious of the presence of this bias in our own minds. Self-awareness at this level, when it becomes a habit, has the potential of absolutely transforming your behaviour.

Imagine how becoming aware of your subconscious biases can impact your life - how much frustration, anger or resentment you can avoid and how much more precious time you can spend consciously creating your reality in a positive way.

Self-awareness is a superpower - the benefits of which you can benefit from immediately by taking control of your mind.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The death of re-marketing and its repercussions on e-commerce

The death of re-marketing and its repercussions on e-commerce

Google has been taking steps to end re-marketing. A bold move, perhaps, and a worrying one for advertisers. Google has recently introduced an addition to their ad-blocking capability that allows consumers to block all your re-marketing ads.  Nor has the organisation stopped there: Google is still developing their ad blockers as you read this.

Niamh Reed
Niamh Reed 18 April 2018
Read more