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5 Ways to Improve Your Marketing Team's ProductivityMarketers rarely work alone. As much as 84% of marketers work on a marketing team. This makes it challenging to keep marketing teams productive. A survey revealed that 75% of employers are of the view that over 2...

                Bryan Christiansen
                26 January 2018
            
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Content Marketing Trends in 2018What content marketing trends will there be in 2018? In 2017, content marketing as consolidated its reputation as a key marketing tool, but also as much more. Content marketing continues to be a key relationship...

                Julie Cave
                26 January 2018
            
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7 considerations when planning your new intranet An intranet is a key tool to help implement your internal communications strategy, but it only works if employees engage with it, so here are 7 practical tips to ensure that your intranet is a success.

                Alaina Roberts DipM MCIM CM
                26 January 2018
            
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Three Reasons Why Your New eCommerce Store Won’t Set The World On FireNo one who has any experience building a eCommerce business would claim it’s easy. With platforms like Magento, it’s certainly easier than ever before to build the bare bones of an eCommerce store, but throwing up a...

                Graeme Caldwell
                26 January 2018
            
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5 Tips to Create and Optimise Your Brand New Business WebsiteToday, starting a new business also necessitates building a website. For new and small businesses, having a website means more customers can find you and become aware of your presence. Almost every conceivable...

                Birbahadur Singh Kathayat
                26 January 2018
            
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How to embrace brand citizenship to fuel purpose and profit: key steps to successBased on three year’s of in-depth research involving interviews with thousands of consumers, these five steps can help organisations embark on the path of Brand Citizenship. 

                Anne Bahr Thompson
                25 January 2018
            
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Generation Z: Their Expectations of Brands and ExperiencesAs the purchasing power of customers in the Generation Z segment continues to grow, it is becoming increasingly important that your brand provides a specific value that caters to this group. In doing so, you can...

                Daniel Bakst
                25 January 2018
            
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Can social media help you accelerate business growth?Remember the times when the direct mailing was a futuristic concept? Engulfed in the surge of fresh ideas, direct mailing gave way to telecalling and content-rich websites. Now, fully submerged in the tsunami of the...

                Neel Sinha
                25 January 2018
            
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What are the challenges of testing streaming  applications? In today’s world most of the internet traffic is dependent on the streaming media including video, audio and multimedia. Content produced be it for entertainment, education or lifestyle has honestly engrossed a huge...

                Amanda Smith
                25 January 2018
            
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Is second-tier link building still in vogue?The term link building pops into our mind as soon as we think of different ways to acquire direct inbound links for any site. Second-tier link building or guest blogging is a bit more complex strategy that is more...

                Rakesh Patel
                25 January 2018
            
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Social Media Marketing 2018: Are You Prepared?Social media marketing 2018 looks very different than it did just a few years ago. Like most digital industries, social media continues to evolve rapidly, and that means that to have an effective marketing strategy...

                Julie Cave
                25 January 2018
            
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12 LinkedIn Features You Should Be Using NowWhen Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram...

                Richard Fallah
                24 January 2018
            
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5 Ways Live Streaming Will Help Your Digital Marketing Efforts In 2018As social media platforms put increasing amounts of time and effort into bolstering their live streaming services, understanding the power of live streaming and the role it can play in digital marketing couldn’t be...

                Trevor Evans
                24 January 2018
            
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Is it time to rethink TV?As TV viewing is evolving we mustn't overlook the fact that this once all-powerful branding medium continues to have a bulletproof armoury in the guise of connected, addressable and programmatic TV options for...

                Mike Shaw
                24 January 2018
            
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Why Collecting In-App Feedback is Important for Mobile UXBrought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers...

                Udesh Jadnanansing
                24 January 2018
            
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What are the key factors that will make or break your customer loyalty?Excelling at customer loyalty is a marathon, not a sprint.
Modern businesses have already identified the importance of building customer loyalty and have prioritized their actions towards this approach. In fact...

                Marianna Papazisi
                24 January 2018
            
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The Diversity of Live StreamingWhen it comes to live streaming, there are very few hard and fast rules. What content works best and how long a stream should be, for example, are highly dependent on the purpose of the live video itself. The main...

                Jake Ward
                23 January 2018
            
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Interview: Quintly believe that the right analytics toolkit is key to delivering social KPIs in 2018When social media analytics platform quintly was first conceived it was built as a one-off project for a single client. In the last few years, quintly has grown and now offers more than 500 different metrics to over...

                Nick Watt
                23 January 2018
            
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4 Digital Content Strategies for 2018 We can all agree that 2017 was a year that saw the rise of many digital giants: including Bitcoin, more video marketing, hands-free voice search thanks to Google’s and the Amazon Echo, and a growth in augmented...

                Dana Oliver
                23 January 2018
            
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The digital tidal wave is not coming. It's already here!Given the dizzying pace of disruption, leaders from end-user industries as well as service provider industries like IT are under tremendous pressure to get it right, was the key message at the recent FICCI Digital...

                Poonam Singh
                23 January 2018
            
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Ten Years On: How BBC iPlayer Changed TV ForeverIt began life as a prototype mired in delays, outcry and regulatory red tape - but it soon set the template for the way in which people around the world consume on-demand television.

                Dror Ginzberg
                23 January 2018
            
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Digital Banking going the Blockchain way!Most of us have used the services of a bank to transfer money, do we need a bank just to transfer money?  To transfer money to a friend who is sitting next to me, I need the services of a bank even though there is no...

                Sajith S. Kumar
                22 January 2018
            
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How do startups find and conquer a niche market?A good marketing strategy must include ways of finding and establishing contact with your niche market. Any ad that is not targeted to them is bound to fail. 

                Tim Salivan
                22 January 2018
            
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Podcast: UK's Tech 500 Power ListIn this week's C-suite podcast, Russell Goldsmith was joined in the studio by technology PR  agency Tyto’s co-founders, Ellen Raphael and Brendon Craigie, discuss their Tech 500 Power List, which highlights top...

                Russell Goldsmith
                21 January 2018
            
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How Can Your Webinars Help Lead Generation and Qualification?Lots of different methods exist today to generate leads - white papers, trade shows, paid search and so on. But did you know that your webinars were also a great way to acquire new business leads?&...

                Sharron Nelson
                19 January 2018
            
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