Rakesh Patel
Rakesh Patel 25 January 2018
Categories Search Marketing

Is second-tier link building still in vogue?

The term link building pops into our mind as soon as we think of different ways to acquire direct inbound links for any site. Second-tier link building or guest blogging is a bit more complex strategy that is more often ignored.

The term guest blogging isn’t a new concept. It has been there for years mainly used for promoting the promoters, i.e. linking to pages that link to you.

In other words:


  Link building

Second-tier link building

  You build link to…

  Your web pages and sites
  you own

 Someone else’s web pages       that link to your properties

Does blogging make sense to you?

Long ago, blogging made the transition from its roots as an online journal or a communication tool. With high-end benefits like the ability for an audience to interact through commenting, opportunity to build an audience through blog subscription, Blogs started gaining large, enthusiastic fan bases that routinely devoured every post the blogger creates the moment it appeared. This eventually made it possible for people to monetize their blogs and become “professional bloggers”. As a result, these professionals could realistically rely on hose readers to support them when they decided to include affiliate links in their posts, banner ads on their pages, or when they created products of their own like e-books, webinars, and courses.

Guest blogging can be simply summarized like borrowing a large and established blog’s audience for a day and expect to reap the fruits of the labor. By doing this you will get an instant boost in volume & sales. So it’s no wonder why even today a lot of bloggers and SEO experts favor this method.  

“Instead of the content marketing strategy it’s now become, guest blogging was a popular strategy for optimizing SEO.”

Why Is Their A Shift In Blogging World?

  • RSS Feeds: While we don’t hear quite as much about RSS feeds as it used to be earlier. For those who aren’t aware regarding the term, it allows blog audiences to consume content from their favorite sites without even the need of actually visiting the site.

  • Social Media: Over the recent years, the rise of social networking has dramatically shifted the way information is shared and accessed online. This has been a mixed blessing for bloggers, as it offers an excellent opportunity to inexpensively expand distribution of content.

  • SEO’s Evolution: Meta tagging’s and spamming your own posts with irrelevant keyword doesn’t’ work anymore. However, the changes have helped to weed out money-hungry pro bloggers and refocus on high-quality content.

So here’s what I do?

Optimize the profile - Whether it’s Google+, your Facebook page, your LinkedIn profile and your Twitter account, make sure that your website comprises of links connected to social media channels and that these, in turn, have links that you send to your site. Generating social signals, i.e. posts that usually garner lots of likes, tweets and shares will impact directly in the ranking algorithm.

Write at least five articles about the industry and post them accordingly - Get Linked = Create a More Powerful Backlink Source.  It’s not just about writing, I mean writing mediocre articles will never help. You must have good content on your website to impress the editors of large websites. Starting from useful and interesting information to perfect spelling and grammar, effective subtitles, appropriate text formats, images, your content should comprise of all. I generally visit question and answer websites such as Quora and Yahoo Answers and search for keywords related to your industry and see the questions that are asked and then reply through my content. In addition to this, I even look around for other blogs being published within the industry to see what they are talking about. And try to give a different spin to something that is already in talks.

Yes, by linking to your guest post, you bring it up in search engines and make it a more powerful link source for your own page (as it promotes your properties in the byline). Just make sure to avoid guest posts that are already competing with your own site in search results.

There’s another way guest blogging can be used for second-tier link building.

Useful Tools

 The tool

 How to use it for second-tier link building and guest blogging

Google Analytics

 Look around for some of your most efficient guest posts in terms of   the amount of traffic they refer to you. These are your best targets for   second-tier links.

 Rank Checker

 Keyword-optimizing your second-tier links isn’t cool! But it can be a   good idea to use the rank checker to find out how well your guest post   is already doing for some obvious terms.


 When it comes to organizing your backlinks, spreadsheets is the best   option to go with. All you need to do is make sure to add a separate   column for title and description in order to find which guest posts to   link to by a simple CTRL+F5 search


For all of these reasons, blogs are a completely different animal from what they use to be five to seven years ago. And, logically, guest blogging has changed to a great extent.

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