Micheal Jones
Micheal Jones 3 January 2018

Mobile App Development Trends for 2018 & Beyond

Despite the flood of tech innovations from diverse technology niches, mobiles and mobile applications are here to stay and grow beyond the imagination as well in 2018 & beyond.

According to IDC surveys, the mobile hardware manufacturers have shipped 344.3 million smartphones worldwide in the first quarter of 2017. It indicates the unprecedented growth of mobile devices and usage trends for smartphone-like affluent devices.

Moreover, mobile devices are always increasing its CPU power, Storage capacities, battery life, and additional hardware as well as software to support and run high-end applications smoothly.

The evolution in the mobile operating system, hardware, and software has opened the new doors of opportunities for mobile application developers to offer more intricate and functional applications covering diverse industries/niches and their unique needs in absolutely innovative ways.

Therefore, it has given birth of myriads of location-based mobile apps relying on a variety of location-based technologies such as GPS at first place, Bluetooth-based Beacon and iBeacon, and NFD-based secure transaction/transfer applications.

Similarly, hardware, CPU, and power specific Augmented Reality and Virtual Reality technologies. Beyond the mobiles and computing technologies, the Internet of Things (IoT) applications awaiting several innovations to enter fully into the mainstream.

Fortunately, with the pace of time such amazing and innovative technologies have started to get trendy for the past two or more years and showing somewhat mature trends in the current 2017. We are at the tail portion of the year 2017 and people are expecting experts to forecast the technology trends for upcoming 2018 year on the eve of welcoming the New Year. Thanks to inherent obedience, we also try to serve some pieces of grand cake on the table via the current post.

Futuristic Mobile App Development Trends for 2018 and Beyond

I have already mentioned some significant trends before in the form of the outlines of the upcoming tech revolution. Therefore, I would like to expand it further in the next sections one-by-one to paint a big picture on the canvas of the web.

Augmented Reality and Virtual Reality Mobile Application Development Trends for 2018 & Beyond

Virtual reality or VR applications enjoy a big share in the market well before a few years. However, graceful entry of Augmented Reality promising big and bright future without any trace of doubts.

If you look at the recent development on the front of Apple Inc. and Google team, it deliberately supports my assumptions. Before a month, tech market has noticed news, “Apple is ramping up work on AR headset to succeed iPhone” as the indication of new development and trends.

According to that news, Apple has formulated a team of several hundreds of engineers at Dolby Labs working on some secret projects under the umbrella code name-T288. The first release by the team was ARKit, a toolset or SDK to create AR application for third-party developers for the latest versions of iPhone and iPad.

As the next step, the team had developed a headset with a built-in display, which was capable of showing streaming 3D video saving battery drainage. Apple also has developed a chip to power its AR headset.

The chip is squeezing all required components like CPU, GPU, AI chip, and much more to enable decent AR displays. The team has given it a code name rOS. At the other side of the fence, Google has developed ARCore as equivalent to ARKit of Apple. It has announced it in “ARCore” related conference. The ARCore has three basic components,

  1. The motion tracking to estimate phone location based on the internal sensors and video footage.
  2. The environmental understanding to detect flat surfaces.
  3. The light estimation to cast accurate shadows and other light-related

Google has left the doors open for experienced AR app developers to use Java, OpenGL, Unity 3D/4D, and Unreal, and for the fresher, it has AR core objects from the Tilt Brush VR painting app. The next plan of Google is to combine the capacities of ARCore with Google Lens to offer innovative visual search experiences on its search engine.

Pokémon Go has established the supremacy of Augmented Reality in the gaming industry. Apart from the games, AR app developers like SysBunny look other fields to explore for AR opportunity. Those are with an estimated market share in next decade.


  • Video Games with $11.6 billion market share by 2025
  • Healthcare with $ 5.1 billion
  • Engineering with $ 4.7 billion
  • Live Events $4.1 billion
  • Video Entertainment with $3.2 billion
  • Real estate with $2.6 billion
  • Retail with $1.6 billion
  • Military with 1.4 billion
  • Education with $0.7 billion

LBS (Location-Based Services) Mobile Application Development Trends for 2018 & Beyond

If we revisit the Pokémon Go game to see other technologies used in the app development and functioning, it is LBS, with GPS capabilities. It indicated the share of LBS in the app development market. According to a survey by, nearly 74% the USA smartphone users have benefited LBS in 2013 and 2015, it reached up to 90%.

Today, nearly 100% smartphone comes with GPS and Bluetooth (Beacon) capabilities to leverage offerings of LBS in full potential. Apart from gaming niche, there are other mobile app niches for that users have turned on the LBS in 2015 according to survey of, and those app categories are-

  • Weather with 65%
  • Social Media with 38%
  • Travel with 23%
  • Photos and Videos with 18%
  • News with 16%

Apart from the GPS, Bluetooth technology powered Beacon or iBeacon is another front to serve the retailers and other business categories, event organizers, big public places like museums, railway stations, and airports can leverage some distinct advantages of LBS in present moments as well as coming years 2018 and beyond. Those advantages are-

  • Provide multiple points for E.g., iAvocado app
  • Enhance success potential of marketing incentives like coupons, promo, and loyalty programs. E.g., Macy’s Win Game app
  • Boosting engagement,g., Elle Magazine app
  • Gathering personal info to offer personalization experiences.g., DigitasLBi app
  • Boosting in-store sales.g., WeChat app by Chow Tai Fook

AI (Artificial Intelligence) Mobile Application Development Trends for 2018 & Beyond

Artificial Intelligence relevant machine learning technologies have turned the table of user experiences in favor of mobility. The speech recognition app Siri by Apple and other similar services on other platforms are the best examples of it.

We know the value of customer insights for a business to take right decisions, formulate & implement marketing strategies, and manage the business operations, which are solely customer-friendly. For a few years in past, we were dependent on Big Data and analytics to gain customer insights. Fortunately, artificial intelligence and machine learning have provided innovative ways to dig customer insights in altogether different ways and made it contextual as well as real-time.

According to a report by, Adobe, Google, IBM, Persado, Salesforce, and Squirro are investing heavily in the development of cognitive computing for applicable AI and machine learning solutions. Compared to 2016, the investment on AI in 2017 reached 300% high. It believes that AI has more potential to grow in 2018 and beyond. In 2016, Google Now and Prisma are AI capable app adventures and 2017 had witnessed AI capable Chatbot applications growth to promise bright future in 2018 and beyond for Omnipresence retailers and online businesses.

IoT (Internet of Things) Mobile Application Development Trends for 2018 & Beyond

The IoT is a vast sea of the big scale implementation of mobile and hardware embedding technologies to connect the devices in meaningful ways. The dependencies of IoT applications on mobile devices and mobile apps are great and use to control the IoT enabled smart devices or machines.

The IoT technology has provided some awesome solutions in recent past and the current year 2017. For instance, smart homes, cities, connected cars, smart healthcare, smart energy, and smart transportation systems. The tech experts at have predicted following IoT trends, which are also favoring mobile app growth based on IoT applications.

  • Enterprises are early adopters of IoT applications that consumers and retail businesses.
  • New European guidelines have given the green light for the IoT data commercialization.
  • Marketers are looking for more opportunity to provide brand experiences using IoT applications and AI-powered digital assistants like Siri, Alexa, Cortana, and Google Assistant.
  • IoT enabled mobile devices to provide immense possibilities to connect the local data generation to cloud services.
  • Health technology is expanding from simple tracking to prevention and healing operations thanks to IoT application infusion.
  • More than 5% rise reported on Blockchain based IoT apps.


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