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10 Rookie Video Marketing Mistakes (and How to Avoid Them)

10 Rookie Video Marketing Mistakes (and How to Avoid Them)

In the social media age, video marketing is a double-edged sword. On the plus side, it’s highly engaging. People watch it longer, remember it better, and share it more frequently than text or still photos. On the...

Georgi Todorov
Georgi Todorov 20 January 2020
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Top 10 Online Video Trends to Leverage in 2020 [Infographic]

Top 10 Online Video Trends to Leverage in 2020 [Infographic]

Video marketing has become an essential tool for all marketers and businesses. Here are the top 10 online video content trends you need to follow in 2020.

Amir Shahzeidi
Amir Shahzeidi 2 January 2020
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How To Create Engaging and Compelling Videos for Instagram

How To Create Engaging and Compelling Videos for Instagram

One of the best platforms for sharing videos right now is Instagram. This is where businesses of all sizes can leverage videos probably for the best bang for their buck.

Cristian Stanciu
Cristian Stanciu 24 December 2019
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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

The opportunity to drive traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Amy Hebdon from Paid Search Magic talks about how.

ashley luk
ashley luk 13 December 2019
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Creating Video Content for Social Media: Mistakes You Should Avoid

Creating Video Content for Social Media: Mistakes You Should Avoid

Have you started to ask yourself the question, when everybody is on the social web, why is my account getting no traffic?

steven clark
steven clark 13 December 2019
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How To Be Unskippable - The Past, Present & Future of Video Advertising

How To Be Unskippable - The Past, Present & Future of Video Advertising

YouTube advertising is quickly becoming a huge part of an online advertiser's digital marketing mix. But why has this happened and how do you best make use of this channel? Matthew Soakell will answer these...

Matthew Soakell
Matthew Soakell 6 December 2019
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Here's How Your Business Can Use Video Content to Increase Conversions

Here's How Your Business Can Use Video Content to Increase Conversions

Video content can be a great way to attract potential new customers and nurture them down the funnel. However, not every piece of content works the same on every client. In this piece, we explore the different stages...

Victor Blasco
Victor Blasco 9 October 2019
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If You Build It They Will Come

If You Build It They Will Come

So, you’re entering content like crazy on your Instagram account, and yet your follower base is stuck. Why? What are you doing wrong?

Rick Barron
Rick Barron 8 October 2019
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How Can New Businesses Accelerate Their Growth?

How Can New Businesses Accelerate Their Growth?

I’m the founder of a boutique media agency that supports early stage disruptor businesses with growth strategies. In recent conversations with my D2C clients I’ve learnt lots about what has been successful in driving...

Katie atkinson
Katie atkinson 1 October 2019
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What Happens When It All Goes Wrong? Turning a Bad Situation into a Positive

What Happens When It All Goes Wrong? Turning a Bad Situation into a Positive

This week has been filled with headlines on the devastating news that 9000 people in the UK have lost their jobs at Thomas Cook. Our news feeds over the last 18 months has been filled with Brexit led stories on the...

Julia Smith
Julia Smith 1 October 2019
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Ways to Grow Your YouTube Channel

Ways to Grow Your YouTube Channel

As you make your strategic plans for 2020, look no further than YouTube.

Rick Barron
Rick Barron 11 September 2019
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How to Build Top Video Marketing Strategies - with Tips

How to Build Top Video Marketing Strategies - with Tips

Videos are virtually ubiquitous; statistics show that a third of online activity is now spent watching videos. More than 500 million hours of videos are watched on YouTube each day. Such statistics are why there is a...

Lorraine Pavel
Lorraine Pavel 4 September 2019
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Digital Marketing Trends and How to Make the Most out of Them

Digital Marketing Trends and How to Make the Most out of Them

My post talks about the most popular digital marketing trends that should be mandatory for all businesses. Other than talking about these trends, the post also provides a guide on how to use these trends to improve...

Shaun Williams
Shaun Williams 12 August 2019
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What Are the 3 Most Popular Marketing Video Types?

What Are the 3 Most Popular Marketing Video Types?

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity...

Alexandrea Day
Alexandrea Day 26 July 2019
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Redefining Beauty: The Power of CGI to Deliver on Corporate Social Responsibility

Redefining Beauty: The Power of CGI to Deliver on Corporate Social Responsibility

The beauty industry has embraced a new wave of creative thinking. It all comes down to corporate social responsibility (CSR), promoting natural and achievable standards of beauty that appeal to multichannel audiences...

Chris Christodoulou
Chris Christodoulou 22 July 2019
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How to Improve the Effectiveness of Advertising Campaigns Using ‘Comprehensive Analysis’

How to Improve the Effectiveness of Advertising Campaigns Using ‘Comprehensive Analysis’

This article talks about the ways to analyse the effectiveness of display ad campaigns. I will demonstrate the importance of accounting for view-through and cross-device data, whilst highlighting the insights that...

Pavel Tuchinsky
Pavel Tuchinsky 17 July 2019
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Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Is the rise of Virtual Influencers the beginning of the end? Or is this the point at which brands realise the value of their customers as authentic influencers?

Angela Southall
Angela Southall 8 July 2019
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How to Build a Winning Prospect-Sales Relationship

How to Build a Winning Prospect-Sales Relationship

Have you ever met anyone who’s said: “Gee, I really like receiving sales calls”? We haven’t. But yet, sales calls haven’t gone anywhere. They’re still an essential part of how many businesses start and how they grow. ...

Alex Brix
Alex Brix 5 July 2019
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What Does it Cost to Produce A Video?

What Does it Cost to Produce A Video?

If you have spent any time attempting to get a quote for a video you want produced, I'm sure you've discovered that prices are all over the place from $99 to $50,000. With that kind of price range it's...

Alexandrea Day
Alexandrea Day 3 July 2019
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Celebrity Endorsement Could Become a Thing of the Past – Replaced by online word-of-mouth influencers

Celebrity Endorsement Could Become a Thing of the Past – Replaced by online word-of-mouth influencers

Influencers have changed the way people connect, discover and share information, and brands are taking notice. Historically, advertisers turned to celebrities to endorse their products. Now they can use influencers to...

Russell Glenister
Russell Glenister 10 June 2019
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Six Reasons Your Digital Marketing Strategy Isn’t Working (And How to Fix It)

Six Reasons Your Digital Marketing Strategy Isn’t Working (And How to Fix It)

Are you worried your business growth is slowing down? Check out these six reasons your marketing strategy might not be working, and what changes you should be making.

Megan Totka
Megan Totka 7 June 2019
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Manage Your Database Like A Pro

Manage Your Database Like A Pro

Marketers often walk the fine line between not collecting or analyzing enough information versus collecting “extra” data that’s of little or no relevance to your customers or marketing objectives. Even after...

Anisha Vijayan
Anisha Vijayan 23 May 2019
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Why Video Works For Marketing...

Why Video Works For Marketing...

All internet marketers engage their customers through videos. 90% of companies use videos to get their message across and 9 out of 10 businesses are using them to promote their brand, products, and services. The main...

Emma Williams
Emma Williams 29 April 2019
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The Long Versus the Short: Newsjacking Advertising Campaigns by Martin Smith, Twelve Agency

The Long Versus the Short: Newsjacking Advertising Campaigns by Martin Smith, Twelve Agency

CEOs who are in the driving seat on average for a year and a half, are notorious for their short-termism in search for immediate-term legacy – a commonplace business complaint. Adland, on the other hand, is obsessed...

Mia Williams
Mia Williams 17 April 2019
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Has More Become Less?

Has More Become Less?

One thing is certain, everyone is being interrupted to death. With the exponential rise in mental illness, this is literally true. How much do we think of the recipient before pumping out another marketing blast? Our...

Rod Banner
Rod Banner 9 April 2019
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