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The Ultimate Guide to Interactive Video MarketingExplore how interactive video marketing can boost engagement, drive conversions, and create memorable customer experiences. This guide covers strategies, tools, and best practices for implementing interactive videos...

                Ghia Marnewick
                10 October 2024
            
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How to Create and Edit High-Performing Video Ads: An Expert GuideCreate and edit video ads that captivate your audience with this expert guide. Discover step-by-step strategies from planning to optimizing video ad campaigns.

                Gaurav Sharma
                16 July 2024
            
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Five Ways to Gain Maximum Return on Your VideosWithout question, our collective appetite for video is fuelling more video-centric experiences online. Video’s ability to impart both emotional and practical information makes it a win-win for brands and consumers...

                Juli Greenwood
                2 July 2024
            
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Get Your Ad Strategy in Shape For a Summer of SportFrom the UEFA European Football Championship to the Paris Olympics, UK media companies and advertisers are limbering up for a super summer of sport. Below, we share three tips to get both on the podium this season...

                Sarah Whitfield
                13 June 2024
            
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7 Reasons Why Social Media Marketing is Important For Your BusinessIn the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

                Sharron Nelson
                29 February 2024
            
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How to Edit Videos for SEO Optimization: 5 Tips to KnowLooking for tips to help you edit videos for SEO? We've compiled 5 practical tips to help you boost visibility, and optimize your videos for higher rankings.

                Gaurav Sharma
                22 January 2024
            
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13 Key Digital Marketing Channels for 2024Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. Find out how to allocate your budget for maximum returns and build credibility...

                Nick Colthorpe
                5 October 2023
            
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Streaming Society: The Social Impact of Live Streaming in the Digital AgeThis article delves into the social impact of livestreaming, analyzing its influence on communication patterns, community formation, celebrity culture, mental health, and economic opportunities.

                Sim Johnsons
                1 September 2023
            
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How to Measure Display Advertising Impact On Brand And Key Traffic SourcesIn this article we describe the role of media advertising in the digital mix and share instructions on how to measure the impact of media advertising on other traffic sources. As an example, Prom’s media advertising...

                Polina Kedis
                19 July 2023
            
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An Advertiser Who Does Not Use Automation Will LoseLet’s talk about automation. Do you automate your ad placements? Do you consider your company automated? Most likely for you and me, this concept has a different meaning. And now I will tell you what automation means...

                Polina Kedis
                16 June 2023
            
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The Role of Native Advertising in Modern Marketing: Balancing Authenticity and PromotionPicture this: You’re browsing your favorite online magazine, sipping a cup of freshly brewed coffee, and reveling in the joy of discovering new, engaging content. You stumble upon an article that piques your interest ...

                Charles Lange
                20 April 2023
            
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How TikTok Impacts Your Digital Marketing StrategyTikTok’s audience and involvement rapidly rose during Covid-19 and the post covid period. 
What are the key factors involved, and how should you think about it within your marketing strategy?

                Yury Tsoy
                12 April 2023
            
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Best Practice Guide to Optimising Creative Performance in Digital Video AdsIt’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video – nearly three-quarters of the population are now viewing the...

                Anthony Lamy
                29 March 2023
            
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31 Social Media Video Statistics for Supreme Marketing ROIPlatforms such as Instagram and TikTok that were already poised and ready to take on the video content movement very quickly begun to reap the rewards. 

                Ghia Marnewick
                22 February 2023
            
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How Whiteboard Animation Helps Increase Brand AwarenessWhiteboard videos attract and encourage people to experience the business’s products and services.

                KOMAL KOKATE
                25 October 2022
            
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How to Make Animated Marketing Videos That Deliver ResultsWhether you turn to the internet or elsewhere, ads and content pieces struggle to get people's attention. Furthermore, if you expect to develop a video marketing strategy, your priority should be to cut through...

                Mirza Ali Raza
                16 September 2022
            
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Four Powerful Reasons Your Business Needs More Video There's a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression. Research...

                Desiree Gullan
                4 August 2022
            
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How to Write an Effective Video Script in 4 Easy StepsWriting a video script is by no means an easy task. However, brands and creators should keep at the forefront of their minds that video is one of the best content formats out there. An important aspect of this is the...

                Amir Shahzeidi
                16 June 2022
            
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Future of Production: Why AI Delivers Video Viewers Want to WatchVideo is the advertising 'medium of the moment' is an insight that probably won’t shock you, given viewing figures for YouTube and TikTok. What might be surprising, though, is the speed at which it’s starting...

                Caitlyn Hennessey
                18 February 2022
            
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White Label DSP is Better Than Self-Serve DSPMany people often raise the discussion as to what DSP is better, white label, or self-serve. There is also a misconception that these two could actually be basically the same. 

                Vivian Atwater
                14 February 2022
            
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5 B2B Marketing Trends 2022B2B marketing has changed rapidly over the last few years with many new trends emerging in the wake of the Covid-19 pandemic. While the first year of the pandemic saw many marketing budgets unchanged or even reduced...

                Carrie Mok
                9 February 2022
            
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How to Edit Videos Without Much Technical AbilityVideo editing made easy is a course that helps users learn how to create and edit movies. The software offers many tools that make the process easier. 

                Joseph Ong
                28 January 2022
            
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New Research Shows the Power of Customer Ratings and Reviews Sixty-four percent of US consumers say they’re ‘often’ or ‘very often’ influenced by customer reviews during the journey to purchase, and 63% say the same of customer star ratings. This is one of the key findings from...

                Linus Gregoriadis
                26 January 2022
            
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Video in 2022: A Look at the Year AheadThere’s no denying that video has gained significant traction in recent years. Brands who are incorporating video into their marketing strategy open up a huge opportunity to develop customer relationships, as it puts...

                Fergus Dyer-Smith
                25 January 2022
            
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6 Ways to Strengthen Client Relationships with Video AppointmentsVideo meetings became much more common during the pandemic and are likely to continue to be a fixture in the future.

                Lucy Manole
                7 January 2022
            
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