Article

Alexandrea Day
Alexandrea Day 26 July 2019
Categories Video advertising

What Are the 3 Most Popular Marketing Video Types?

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. Here are the three most popular types of videos...

If you want to increase conversion and exposure, a video marketing strategy is required. Whether you have an eCommerce store, a local gym or run a software company, adding video to your website can help turn visitors into enthusiastic customers. As a matter of fact, visitors stay longer on your site if it has some video on it.

So, you need videos talking about your brand, products/services and happy customers telling your story. The top three video types are listed below to help you get started or to extend beyond your first “homepage video.”

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is required. Whether you have an eCommerce store, a local gym or run a software company, adding video to your website can help turn visitors into enthusiastic customers. As a matter of fact, visitors stay longer on your site if it has some video on it.

So, you need videos talking about your brand, products/services and happy customers telling your story. The top 3 video types are listed below to help you get started or to extend beyond your first “homepage video.”

Since the saying that an image is worth a thousand words, it must also be said that a video is worth a million.

Customer Testimonial Video

What’s more convincing than a happy customer touting your company and your product/service? Nothing. A happy customer who is willing to say it on camera is very powerful. When you’re looking for a product or service on the Internet before making a purchase, you always browse the comments or ratings left by other customers. Therefore, most good websites dedicate an entire section to testimonials. Very often, it comes in the format of text and photo. Take this good practice to the next level by shooting and uploading testimonial videos. Seeing and hearing clients speak about their personal experience with your brand can only foster credibility and assist in building trust for newcomers.

About Video

Many website visitors want to quickly learn about your company, it’s culture and its mission however, they don’t want to read about it. However, they will watch a short video instead if you make it interesting and informative. The about video should boost your brand’s identification by showing the real people behind it. The video will carry greater impact if it shows your team as unified while allowing employee personalities to stand out. In other words, you’ll have to vary the sequence of key individuals with b-roll demonstrating everyone working together. If you’re operating alone, don’t discard the format completely; you can create a short video of yourself in different situations (giving a class, meeting clients, living life, etc.). Finally, no matter the size of your company, the tone of your message should be the same: warm, welcoming, and conveying your passion for your work and your community.

Product Demonstration Video

A product demo video is a tutorial about your product. The video should explain what it is, how it works, and its value proposition. Actually, visitors are 64% more likely to buy a product online after watching a video. But that’s not the only advantage. In the video, you should show your product from every angle possible. Pay extra attention to the lighting, since done poorly can ruin even the best-looking product. Give as many stats as you can to convince the viewer (dimensions, price, return on investment, etc.). Don’t hesitate to show why your product is better than the competition. Be as informative as possible, and if you can, add a hint of fun or creativity to ensure your visitors’ full attention.

Use all 3 Videos in Social Media

When you create your video, be sure to plan for distributing a shorter, tighter message in your social media channels. For example, research has shown that a 1:1 square video gets higher engagement in social media than the typical YouTube wide-screen size we are accustomed to. Also, Instagram limits the length to only 1 minute or less. And, if you are producing an Amazon product video, you need to add your own branding for social since Amazon doesn't allow it in your product listing on their site. As a result, a new version for your new video should be part of your production plan. It should only take an hour or two for a good video editor to create a version for social media distribution.

These 3 video types are the most important to have on your website to help your visitors navigate your business’ message. Make it easy; make it fun, and you’ll realize a return on your video production investment.

SteadyTake.com produces affordable videos nationwide for its customers, leveraging its 500 local-based, vetted pro videographer with pro gear, to pickup the footage. The Company works with you to plan the project with you on script and storyboard and then edit after the videographer uploads into its system. Contact SteadyTake for more info – 425.318.0599

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