Top 10 Online Video Trends to Leverage in 2020 [Infographic]
Video marketing has become an essential tool for all marketers and businesses. Here are the top 10 online video content trends you need to follow in 2020.
There’s no getting around it. Online video is here and your business has to commit to it to grow.
Video marketing has become an essential tool for all marketers and businesses. In fact, more than 71% of marketers say that video content outperforms all other content when looking at the conversion rates.
Video is helping brands drive more conversions and results than any other type of content they create.
Source: The Word
At this point, if you’re not leveraging videos in your content marketing strategies, you’re missing out on a huge opportunity to connect with your target audience.
In this post, we’re going to cover the top video marketing trends you need to watch out for in 2020 in order to deliver more results for your brand and business.
Online Video Trends Streaming Across the Digital Landscape
According to a recent survey, the average consumer watches about 1.5 hours of online video content on a typical day. In fact, studies show that by the end of 2020, online video is expected to make up more than 80% of all internet traffic. Due to the higher online video consumption, more brands and advertisers are investing in online video ads in order to drive engagement and conversions.
Source: Marketing Charts
But there’s a little more to how crucial video has become for most brands and businesses.
Despite what most marketers believe about B2B and B2C marketing, Whether you’re selling to businesses or consumers, establishing an emotional connection is crucial. Whether you’re selling to businesses or consumers, you’re still selling to people.
As a communication medium and as a marketing tool, video is the best way to engage with your target audience, allowing you to stand out of the crowd and connect with your prospects.
It is been predicted that in 2020 personalized videos will play a bigger role in the way brands engage with their audience.
In the past few years, personalisation has become a buzzword that it’s been thrown around in the digital marketing scene. However, studies show that this is indeed a serious trend that marketers need to pay attention to. More than 60% of marketers consider personalization to be an essential ingredient for brands to connect to their target audience.
Source: Smart Insights
Online video can be an extremely powerful tool for businesses of all types to increase sales, brand awareness, reduce support queries and even increase customer retention and loyalty- all at the same time.
In the past year, long-form videos and live streaming have also become more prominent as brands shift the way they’re leveraging videos. Studies show that more than 80% of viewers would rather watch a live video than read a long-form blog post and moreover, 82% prefer live videos to other types of social media posts.
Video marketing is no longer limited to creating short videos and stories for your social media channels. In order to drive results, and develop a competitive edge, you need to ensure that you’re using videos across your marketing and sales funnel, as well as staying on top of the trends.
In fact, there are ten powerful trends currently streaming across the online video landscape that your brand can leverage to beat the competition. Taken together, they paint a very clear picture of the shape that the next few years of online video consumption will take.
Infographic By Uscreen