Video Marketing Benefits
As consumers crave the human interaction and authenticity, use of smartphones coupled with platforms such as YouTube and social media have made it easy for them to easily access videos, for brands this means people can learn about your products or service in seconds. So, here are the advantages of video marketing:
a. It’s What People Want
Video marketing statistics show that video is the preferred source of information, consumers prefer videos to emails, social media images or downloadable content e.g. PDFs. Most consumers search for product or product reviews in video format before purchase. Why is it so?
Video is super easy to consume, in such a busy world people don’t have time to read long product descriptions or dive into long list of services, even the laziest consumers can just engage the eyes and ears and capture your product or service in action.
This is a great opportunity for brands to show themselves to the consumers in a persuasive manner.
b. They Boost Conversions and Sales
Vision is the most dominant sense; it’s almost automatic that you’ll gain more when you incorporate video in your campaign. And because they increase the length of time people stay on your page, they end up giving your brand message a longer sink in time.
Statistics have shown that 72% of businesses who used video improved the conversion rate of their websites. It also showed that 74% of users who watched explainer videos about a product ended up purchasing it.
This means you can engage, inform and attract even new visitors and still end up with good conversions.
c. Video Marketing Builds Trust
Besides high conversion rates and ROI, building trust with your consumers should be a solid goal on its own. This is how you create long term relationships that lead to loyal customers. If you focus more on offering them relevant and useful information, they’ll invite themselves into buying.
Create videos that present your brand in a conversational form, this will build their confidence in you and eventually this will convert into a purchase.
d. Google Loves Videos Too - SEO Goldmine
Video Marketing can greatly boost your search engine ranking when properly applied. When you correctly reach your target audience, they end up spending a little more time on your site, this longer exposure develops trust and at the same time signals search engines that your content is worth the time (good quality).
This is especially so because Google owns YouTube, which means there are higher chances for your content to get noticed if you embed videos on your website.
The key thing here is to ensure that your content is optimized for SEO. This includes titles as well as descriptions.
e. More Traffic and Backlinks
One thing that is so hugely sought after by marketers is organic traffic. Brands are always working to get linked to high quality sites because this does a great job of increasing a site’s authority which in turn increases the SERPs position, and this eventually boosts the amount of organic traffic they get.
But another much easier path is through consumer engagement. When you engage your audience well, you reduce even the bounce rate, and so far, as seen above, video has the highest levels of engagement.
Up to 62% of businesses who used video found that it helped boost the amount of organic traffic according to Wyzowl.
Link-backs and shares are made even more powerful with videos and this is why any video marketing company should create videos that are excellent for social sharing and for backlinking. The videos must provide a solution to an existing common problem, must be educative and at the same time entertaining.