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From McMartech to mindfulness: 5 key takeaways from MarTech West MarTech West held in California last week saw the launch of the latest Marketing Technology Landscape map, followed by keynote presentations from an array of speakers from companies including IBM and PwC. There was...

                Linus Gregoriadis
                8 April 2019
            
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Why Points of Interest are the Crown Jewels of Accurate Location DataMobile offers a unique asset in the form of location targeting and profiling. But with so many companies claiming to offer location data capability, how can marketers be sure that it is genuinely and reliably...

                Charlie Smith
                4 April 2019
            
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7 Reasons Why Content Marketing Is Important! Number 7 Is a Must Read!2018 was really the year of great content marketing strategies. The fact that 58% of marketers of the world were spending more money on the creation of content in the year 2018 according to a study by Content...

                Sumit Gharal
                4 April 2019
            
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A Global View for AdtechThe UK is one of the beating hearts of the adtech industry, with a thriving start-up scene and a number of industry leaders based in Britain. Broadcasters are turning their inventory programmatic and AI at use in...

                Mike Shaw
                4 April 2019
            
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How to Choose a Good eCommerce Marketing Company in 2019eCommerce is a fiercely competitive market and whatever you are selling online, the chances are that you’ll need a great marketing plan to avoid losing out to your competition. For this reason, many businesses opt to...

                David Bryan
                29 March 2019
            
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Pump Up the VolumeThe increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcasting can benefit your business.

                Rick Barron
                27 March 2019
            
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Does Your Tone of Voice Have to Differ Across Marketing Channels You Use?Every time your brand places an ad, updates a website copy, presents at a public event, or posts a social media post, there is one key element you are showcasing. And no, it’s not only your brand name. It’s your tone...

                Mary Sun
                21 March 2019
            
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Get yourself noticed with a BIMA AwardBIMA Awards open for entry. Sometimes it can be a challenge to get your voice heard or your face seen in the crowd. Whether a new start or established business, sometimes you need a little something to help you stand...

                Rachel Johnson
                21 March 2019
            
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7 Tips for Writing Brand Content for Social MediaWe are looking forward to Gen Z becoming a strong consumer power soon. With their entrepreneurial diligence, teens are gaining financial stability. Companies are already shifting services in order to meet the...

                Melissa Cartew
                20 March 2019
            
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Are your Push Notifications Actually Costing You Readers? Push notifications are a gift to publishers. They re-direct offline users to their page and can form a direct channel to their most popular content. 

But, the way publishers measure the success of their strategies...

                Jon Fletcher
                18 March 2019
            
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5 Ways to Succeed in Content Marketing for the Mobile EraContent marketing is the most powerful marketing tool if you're looking for long term gain. But what kind of content marketing is feasible for mobile? You will find out in this post.

                Herman Morgan
                14 March 2019
            
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Free Analytics: Time for an UpgradeIs it time for a re-think on Google Analytics? Now in its 14th year of operation, the offering has helped tens of millions of websites – including close to one million in the UK alone, according to BuiltWith – to...

                Richard Agnew
                13 March 2019
            
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Does Marketing Automation Work in B2C?Although B2C consumers are taking a different customer journey compared with their B2B counterparts, a lot of the same rules apply when it comes to marketing automation, particularly where high-consideration purchases...

                Leonie Mercedes
                12 March 2019
            
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Your Economists Can’t Save You NowThe B2B fallacy and the pitfalls of presuming rational thinking in marketing means that we don't take into account decision-makers are irrational in every sphere. In order to truly find success, you need an...

                John Marshall
                8 March 2019
            
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Is Your Business Ready for Marketing Automation?This article considers the three main questions you should consider when embarking on marketing automation, and covers the key steps you must take before making an investment and building your first campaign.

                Leonie Mercedes
                5 March 2019
            
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11 Essential Ingredients of a Perfect Restaurant’s WebsiteCreating a site design that helps to grow the popularity of a restaurant is quite difficult. In the process of its creation, you should consider every little detail: navigation and structure of the website, size, and...

                Roman Onischuk
                5 March 2019
            
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How to Use Blog Posts on Twitter to Boost TrafficThe following article explains how quality written blog posts increases the flow of traffic on top social media platforms like "twitter" . Since twitter is considered one of the most active social mediums...

                Dave Brown
                1 March 2019
            
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5 Social Media Marketing Tips for 2019Social Media is a forever changing landscape, and without a comprehensive and agile strategy, not utilising each platform to gain maximum potential for your business may be doing you more harm than good. In 2019, it’s...

                Sharon Dargaville
                1 March 2019
            
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How To Keep Control Of Your Brand Identity When Collaborating With InfluencersNew official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital...

                Andy Culbert
                28 February 2019
            
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Simple Facebook Ads Guide: How to Profit on Sponsored Ads Are you new to Facebook advertising and searching for a simple Facebook ads guide? Then this article will give you all the important expert advice that you need.

                Lorraine Pavel
                26 February 2019
            
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Managing digital rights: combating the growing VPN threat in an age of portabilityVirtual private networks (VPNs) can be perplexing. On the one hand, they are frequently harnessed as a gateway to access restricted content and therefore present a threat. But on the other, they can offer a means for...

                Charlie Johnson
                25 February 2019
            
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Five foolproof SEO strategies to supercharge your websiteContent, age, and authority are the three pillars of trust that equate to Google’s elusive relevancy ranking. If you fail to provide these three, you’ll likely flounder in the sea of stringent competition and...

                Lyla Phillip
                22 February 2019
            
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47% Leads Nurtured In CRM Will Convert. Adopt CRM Today!Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. As more AI-powered...

                Anisha Vijayan
                21 February 2019
            
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Three technology trends defining the future of marketing There are now only six weeks to go until the MarTech West conference in San Jose, California. Here we bring you three marketing technology trends that are helping to shape the future of business. Read on to learn more...

                Linus Gregoriadis
                21 February 2019
            
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6 Common Mistakes To Avoid In Digital Content CreationThere is no secret formula to optimizing your content for search engines. There are certainly good SEO content writing practices - but like anything else, recognizing and learning to avoid the most common errors will...

                John Aaron
                21 February 2019
            
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