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Herman Morgan
Herman Morgan 14 March 2019
Categories Content

5 Ways to Succeed in Content Marketing for the Mobile Era

Content marketing is the most powerful marketing tool if you're looking for long term gain. But what kind of content marketing is feasible for mobile? You will find out in this post.

Content marketing is gaining a lot of attention in the world of online marketing. It may sound like an easy option but it's very difficult when it comes to implementation as content marketing is one of the most reliable and effective tactics available to digital marketers. The famous brands are considering content marketing as a tool for increasing awareness among their consumers to drive sales. In the present times, users are more attracted to their mobile devices rather than PCs and laptops. Therefore, it becomes essential for your brand to figure out the best way to promote your business on mobile. So, let's check out some amazing hacks to succeed in content marketing for mobile devices.

#1 Check whether your site is mobile friendly or not

This is one of the crucial steps in the mobile era for content marketing. Mostly, it is observed that the marketers who have failed to get on board are already feeling the effects of non-responsive sites. However, the marketers who have taken appropriate precautions have definitely moved on to optimize their user's mobile experiences. It is an obvious fact that the mobile users are far less patient than those using PCs; so a slow loading page can wipe out the conversion rate faster than anything else.

#2 Crowdsourced contents

It is yet another hack to try on by allowing your fans or consumers to produce content for your website for free. The User-Generated content has a great impact on overall marketing as the contents are written by your consumers without any cost from their mobiles. For instance, Shutter lock is the one which makes it easy for the consumers to share photos and images to social media networks, social hub or straight to their website from the phones.

#3 Try to develop a mobile app

Want to get the user attention to your brand? You can try your hands on building a mobile application for your business or website. The apps are becoming the portals for organizations and a basic content source for the online mobile generation. It sits on your mobile screen after downloading to promote brand awareness. The app helps to push out the content by allowing people to opt-in your alert by subscribing. Also, buying the products and services can be made easy via an app over the website.

#4 Add-on some Videos

The internet generation is the ones that have grown up knowing nothing but the web as a part of their lives are consuming more online videos rather than TV no matter the age group. This means the future is going to be video marketing as well. You can try to include videos within the apps or on your website to engage user attention. The online videos help to scale up to trust as it builds a relationship with the users and maximizes your traffic. The video speaks more than a thousand words and henceforth the video marketing cannot be neglected if you want to get that extra attention, you must try out this hack.

#5 Go Easy with Social Media

For successful content marketing, you have to distribute your contents on variant social platforms which are not only designed for the web but also for the mobile devices. This way you get a chance to expand your content across variant social platforms which can attract more users and promotes your brand in a better way. Distributing the content on different sites and platforms usually attract more traffic than regular traditional methods.

Content Marketing is Priceless

We can definitely see more prosperous future of content marketing that is critically essential from any other historical forms of marketing till now. It is not only becoming dynamic but also blending into a perfect combination of advertising art and marketing science. Trying to get more likes on Instagram through paid likes can be a cheap publicity stunt but getting those potential marketing impact 'likes' is just priceless. Make sure to have your content optimized for mobile devices so you get a lot more user attention as visual content and images are now optimized for a social web. We hope these tips and tricks help you to succeed in your content marketing mission. Happy Learning!

 

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