Articles - July - 2019

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Image Is Everything

Image Is Everything

You find yourself on a tight deadline you were not expecting. One of the deliverables for the project is gathering downloadable stock graphics. Where do you go?

Rick Barron
Rick Barron 14 August 2019
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How to Maximise ROI from Thought Leadership

How to Maximise ROI from Thought Leadership

Exploiting the full potential of thought leadership content demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI.

Somaya Bahoussain
Somaya Bahoussain 14 August 2019
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SEO Mythbusting: Common Misconceptions on the Road to the First Page of Google

SEO Mythbusting: Common Misconceptions on the Road to the First Page of Google

Have you heard the big news? Google has launched the “SEO Mythbusting” video series on their Webmaster YouTube channel. It’s great that Google is striving to educate the SEO community. I’ve decided to put together a...

Keith Coppersmith
Keith Coppersmith 14 August 2019
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Why Social Media Marketing Is Necessary for Small Scale Businesses

Why Social Media Marketing Is Necessary for Small Scale Businesses

Since the dawn of the internet, the world of business has seen a complete revolution on how things are done. Businesses that are not fully aware of the power of social media are leaving a massive amount of money on...

Sarah Marri
Sarah Marri 13 August 2019
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10 Important Trust Signals for an Ecommerce Business

10 Important Trust Signals for an Ecommerce Business

Today, the ecommerce industry is growing at a rapid pace which is evident by the sales worldwide that increased from $1.3 trillion in 2014 to $3.5 trillion in 2019 (Shopify). However, this means that competition in...

Kapil Sharma
Kapil Sharma 13 August 2019
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True Isolated Browsing: The Key to Protecting Your Network

True Isolated Browsing: The Key to Protecting Your Network

There have been many solutions used for isolated browsing such as: ad blocking, compartimentalization ,and proprietary browsers. But these have not been good enough to achieve true isolated browsing. Here is why...

Ilan Paretsky
Ilan Paretsky 13 August 2019
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Digital Marketing Trends and How to Make the Most out of Them

Digital Marketing Trends and How to Make the Most out of Them

My post talks about the most popular digital marketing trends that should be mandatory for all businesses. Other than talking about these trends, the post also provides a guide on how to use these trends to improve...

Shaun Williams
Shaun Williams 12 August 2019
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Why Effective UX Design Is Critical to Your Website’s Success

Why Effective UX Design Is Critical to Your Website’s Success

User Experience (UX) is concerned with how a user feels when they use a website or application. For a web design to be considered effective it usually needs to encourage some type of conversion, this might be an...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 12 August 2019
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6 Practices to Ensure Success of Your B2B Content Marketing Strategy

6 Practices to Ensure Success of Your B2B Content Marketing Strategy

An increasing number of B2B marketers are leveraging content to build an online reputation and engage with the targeted audience. But many of them lack an effective strategy that can guarantee the desired outcome from...

Angelina Smith
Angelina Smith 12 August 2019
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7 Expert Social Media Tips To Help Your Small Business Succeed

7 Expert Social Media Tips To Help Your Small Business Succeed

The biggest challenge that small businesses face on social media is not knowing their competitors, customers, and which channels are right for them. Here is what you need to know to make social media work for...

Kimberly Clark
Kimberly Clark 12 August 2019
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Headless Commerce - It's Time to Rethink Your eCommerce Strategy

Headless Commerce - It's Time to Rethink Your eCommerce Strategy

Find out what a headless commerce is, the difference between monolithic CMS vs headless CMS, and the pros & cons of headless CMS. This article will also talk about a few popular platforms & which CMS supports...

Kunal Khullar
Kunal Khullar 9 August 2019
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4 Futuristic Mobile App Develop Tech-Trends to Consider For Business Growth in 2019

4 Futuristic Mobile App Develop Tech-Trends to Consider For Business Growth in 2019

Mobile apps are an integral part of our lives. Rapid innovations and improvements in the domain of mobile app development technology must be credited for this. Let’s take a good look at some mobile app development...

Soumyajit Chakraborty
Soumyajit Chakraborty 9 August 2019
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5 Effective Suggestions That You Should Follow for Marketing Your Business on Instagram

5 Effective Suggestions That You Should Follow for Marketing Your Business on Instagram

You might come across a number of strategies for marketing your business on Instagram. However, all strategies are not going to be worth your time. Make sure that you pay attention to the ones that have been mentioned...

Digital Doughnut Contributor
Digital Doughnut Contributor 9 August 2019
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Email Marketing: How to Win the Welcome Series

Email Marketing: How to Win the Welcome Series

Get these initial emails right, and they can help create a relationship with your customer, resulting in more sales and building higher levels of customer engagement and loyalty. Get them wrong and your emails will be...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 8 August 2019
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‘Gimme a Fat Face’ – Why You Shouldn’t Copy the Ecommerce Platform of Your Online Crush

‘Gimme a Fat Face’ – Why You Shouldn’t Copy the Ecommerce Platform of Your Online Crush

For many retailers looking to build or relaunch an ecommerce platform, identifying existing sites that they admire is an essential step in their journey. For example, Fat Face’s highly successful relaunch in 2017 won...

Terry Hunter
Terry Hunter 8 August 2019
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What's next for Voice Search and Voice Assistants?

What's next for Voice Search and Voice Assistants?

Many of us have a Siri, Cortana or Alexa in our lives, but what’s next for voice assistants and voice search? Are they going to rock our worlds and magically make daily life so much easier? The short answer: no...

Sarah Sennett MSc
Sarah Sennett MSc 8 August 2019
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Investment, Purpose and (dis)loyalty: Meet the Next Generation of Shoppers

Investment, Purpose and (dis)loyalty: Meet the Next Generation of Shoppers

Loosely defined as those born in the mid-90s onwards, Generation Z is the latest consumer cohort to enter the market. Whilst you can’t segment a population by age and assume that they all think, feel and behave the...

Callum Saunders
Callum Saunders 7 August 2019
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How to Get Better at Video Marketing

How to Get Better at Video Marketing

During the last decade, video has become a powerhouse of communication, so much so that it is now an essential part of most marketing strategies. There's no doubt that marketers should be creating video content...

Parham Azimi
Parham Azimi 7 August 2019
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Why Some Startups Have What It Takes To Succeed And Why Most Never Make It!

Why Some Startups Have What It Takes To Succeed And Why Most Never Make It!

There are several reasons why some startups are able to carve their own niche while others fall by the wayside. Here, we take a closer look at what it takes for any new entrant to the marketplace to be successful.

Ronen Menipaz
Ronen Menipaz 7 August 2019
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The 6 Best Practices for an Effective Direct Mail Campaigns

The 6 Best Practices for an Effective Direct Mail Campaigns

Direct Mail marketing today is considered to be the most important part of an integrated marketing strategy. It is one of the effective ways to connect with target prospects to grow your business and obtain new...

Andrew Rayel
Andrew Rayel 6 August 2019
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Choosing a SaaS digital agency - 9 Critical Questions To Ask!

Choosing a SaaS digital agency - 9 Critical Questions To Ask!

If you operate within the Software-as-a-Service (SaaS) sector, you already know that this is an ultra-competitive environment where only the most adaptable businesses survive. At a time when behavioural patterns are...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 6 August 2019
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Is Your Logo Doing Enough for Your Business?

Is Your Logo Doing Enough for Your Business?

Logos. Every business has them. They’re a quick and easy way to get across your name and message in one single image, that can be transplanted anywhere and everywhere. So is your logo getting your message across, is...

Tom Sharp
Tom Sharp 6 August 2019
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10 FAQ About WordPress Themes Answered

10 FAQ About WordPress Themes Answered

Since the demand in using the CMS continues to grow, the number of questions around WordPress continues to grow. So, we've decided to pick 10 of the most frequently asked questions and answer them.

Nannie Nova
Nannie Nova 5 August 2019
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How to Make Your Customer Support More… Human

How to Make Your Customer Support More… Human

It happens all the time – people avoid interacting with customer care at all costs as it’s known to be lacking sometimes. We’ve all experienced being on hold for an hour at least once. Proper customer support should...

Berenika Teter
Berenika Teter 5 August 2019
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10 Key Steps To Take Before Planning A Social Media Marketing Campaign

10 Key Steps To Take Before Planning A Social Media Marketing Campaign

More than 50% of businesses say that social media has a positive influence on their sales and revenue. It helps them reach out to a lot of potential customers - even people who would have otherwise been unaware of the...

Pooja Desai
Pooja Desai 2 August 2019
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