Kimberly Clark
Kimberly Clark 12 August 2019
Categories Social Media

7 Expert Social Media Tips To Help Your Small Business Succeed

The biggest challenge that small businesses face on social media is not knowing their competitors, customers, and which channels are right for them. Here is what you need to know to make social media work for your business.

77% of small businesses in the US are active on social media. What about the rest? They claim they don’t have resources, money, energy, and bandwidth. The truth is that they’re unable to integrate their offline and online activities. Or perhaps, they don’t know how to automate social scheduling.


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Therefore, this post shows you seven crucial social media tips to help your business succeed:

  1. Build a credible reputation 

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You can build your credible image committing to social media. Social media for your small business can be a real challenge, just like many other types of marketing.

It’s hard to create the right content, grow audience, and boost engagement with the audience. This is the reason why many brands give up on social media as soon as they join or after a few months.  

However, building and maintaining your brand on social media isn’t that intricate. Do you want to know why? First, a huge following does not guarantee success. Make an effort to connect with the right audience. Build brand awareness by creating an online presence. It is a great presentation of your business, both offline and online. 

The design of your website/blog logo, as well as social media graphics, must match your persona. Irrespective of your budget, you’ll find someone to help you create perfect graphics. 

  1. Show off your personality 

Be yourself on social media. Do you follow some brands on social media? Take a few seconds to think about why do you follow them? And what is unique about them?

Most probably, it’s about the persona of the business. Such businesses create something special for their customers. Therefore, do not be a brand robot that pushes out content. Instead, create experiences and connections with your audience. 

Your customers will find it easy to check-in, and their friends will also be able to see your business. It’s a great way to advertise, and therefore, you will attract more potential customers. 

  1. Listen to your customers

Social media will work wonders for your business when you listen to your audience rather than promote. Think this way; social media offers you a reliable, open-ended platform for your business to communicate and connect with the audience. 

It is a customer service podium, and the better your business gets it, the more the following. Also, you can get new ideas for content from the FAQ sections. As well, check out your competitor’s customers. They provide you with new ideas to enable you to create new content.

  1. Diversify your marketing efforts

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Have you heard about “do not put all your eggs in one basket” saying? Therefore, it is crucial to diversify online marketing efforts. Does it mean that I have to be on every social media platform?

No. However, it means that you should focus on the customer you want. The customers you want will then determine which social media platform will fit your business. It does not need to be only one site, but many depending on where your customers are and what is their age group. 

Focus on 2-3 sites that will give you best returns than focusing on all platforms and getting average returns. However, make sure to craft unique content for each platform. You can start on many platforms like Facebook, Instagram, Linkedln, Snapchat, and Twitter. Over time, you’ll realize which platforms work wonders for your business. 

  1. Repurpose to content 

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Creating new content for your customers isn’t easy, and it requires time. Thus, you need to be a repurposing guru. Repurposing is a great way for you to put new content on social media without having to recreate the wheel.   

Find different ways to repurpose your content. Don’t confuse repurposing with duplicating posts on distinct social media platforms. Remember that content is unique to each platform and don’t post too long content.

  1. Experiment with video marketing 

Video marketing is amongst the best ways to reach out to your customers on social media. It helps you engage with your clients as well as potential customers. 

Many businesses struggle to create video content. However, it ensures that your clients and potential customers interact with rich learning content. Also, it allows you to interact with your audience.

As a tip, sort your blog content starting with the ones that bring the most traffic. For Facebook and Twitter, create videos that last between 30-90 minutes. Make sure that your videos are of high-quality, short, and precise. 

Besides video marketing, you can also use key cardholders to advertise your business. Wondering what a key card holder is? It is a folder that opens like a book and has a pocket(s) on the inside where you put your key card.

The key card has vital entry access information and therefore, giving your clients something out of the box like this key cardholder is a form of advertisement. The best example of the key cardholder is the hotel room entry key on which hotel print’s their logo.

     7. Keep the focus correct

Remember that time is money. Sometimes, it is challenging to work on these social media platforms. For instance, you may want to work on Facebook but see a post from your friend. Here, 3 hours go by, and you are still on Facebook focusing on different things. Does this sound familiar? 

Keep focus when you use these social media platforms because they can divert your attention. Focus on your business goals and remind yourself always why you’re on a certain platform, mainly during working hours. With a few dollars, you can utilize Facebook Ads to grow your small business. Research shows that the use of social media increases awareness of a business, enhance relationships, attract new customers, and co-promote business. 


Using social media platforms helps you attract new customers and keep existing ones. Though it requires time to build clientele via social media, it does pay off in the long run. 

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