Trends In Web Design

The top 5 latest developments in web design to ensure your company does not outgrow your website.

Stop! Don't Pause That PPC Campaign

Here are three hugely important, tangible reports which you need to be looking at before you stop your PPC spend, or even pause a keyword.

The Connected Home: The New Black?

Making the most of the IoT opportunity isn't just about gathering data, it's about connecting and contextualising disparate data to build a useful picture of your audience.

Will Macy's Magic Work In China?

Even if desperation isn't driving the brand's overdue China entry, there are some shamefully under-publicized realities about this market Chief Exec Terry Lundgren is hopefully aware of.

What The Future Holds For IT Departments And CIOs

Customers are expecting fully digital customer experience that must be delivered seamlessly across many devices.

Simply The Best: 6 Great Mobile Marketing Campaigns

Let these six mobile marketing campaigns inspire you to make the most out of your creativity,

Discover Connected Innovation

In this shifting global business landscape the key to success is people driven, technology enabled, communication and collaboration.

Digital Disruptions: The 4, 7, 10 Effect

Small screen devices have disrupted the personal screens market in more ways than anticipated.

Future Trends in Technology

On September 24th I will be presenting at the Digital Leaders Trends Briefings 2015 on the topic of technologies set to impact on business. Ahead of this event I had to reflect on what I have seen recently and what I...

Social Media - South Africa: The Fact You Need To Know

Understanding the Social Media uniqueness of the South African marketing landscape.

Retargeting: A More Personalized Shopping Experience?

To help distinguish ads and create a more personalized shopping experience, a new form of behavioral marketing is being used.

Waterfall vs Agile: Which Methodology Should You Follow?

Waterfall vs Agile: It's hard to decide which approach is better as both have pros and cons.

Understanding The (Super) Power Embedded In Your Links

Unlocking these powers gives you insights into who, what and where your content being clicked.

Local Visibility On A National Scale

It's crucial for bricks-and-mortar businesses to compete beyond the high street and be found online via local search.

"Meme" Yet To Go Viral In The UK

Meme: A piece of content (catch phrase, photo, song, prank, trend, etc) that has grown in popularity through our modern-day "word-of-mouth" ecosystem, the web. But hasn't gone viral much past the US.

Why Struggle To Fit In When You Were Born To Stand Out?

There's something programmed deep within you that craves acceptance in a group. But what about what makes you stand out.

What Influences The Influencers?

You know those influencers you’re getting to plug your products? It’s not your brand they’re attracted to - it’s your wallets.

Mobile Marketing Tech And How You'd Actually Use These Tools

marketers are keen to tie in the latest mobile technologies to their campaigns but what exactly do these technologies do?

3 Tips For Getting Started With Content Marketing

6 Reasons Why You Need Data Driven Marketing

Today's Mad Man drives marketing with data. Instincts are good, insight is better. Without data, an insight is just a hunch.

As Google Transitions Into Alphabet, We Wonder: Is it Agile?

It's a weird feeling to think their latest move might be considered a little old-fashioned

Bridging The Gap Between Data And Digital

So what's stopping us bridging this gap?

Guide To Effective Call-To-Action Placement In Email

The call to action (CTA) is simply the most important part of your email

Mastering Mobile Content

Cracking content marketer that he was, Hamlet knew how to make his message heard.

Let's Get Phygital!

In my new blog post I explain why my least favourite buzzword is also my favourite new technology!