Article

Christie Fidura
Christie Fidura 25 August 2015

3 Tips For Getting Started With Content Marketing

Starting out with content marketing can be a daunting task. You know you have something to say, but before you make that initial investment of time, resource and budget, here are some good tips to keep in mind:



  1. Think About Your Audience. Try to identify each type of customer as a persona. Use data from your CRM systems, social media tools and even customer databases to learn more about your target identity. Audience identification is the most important way to ensure that your content is strongly received and shared. Some questions to keep in mind to help you build your personas:


    1. What type of job role do they have?

    2. What challenges are they trying to solve?

    3. How do they talk to one another?

    4. What tone of voice are they using? 

    5. Where are they gathering (which social media channels are they using)?

    6. Where is the best place to share information with them?

    7. Do they think in words or in pictures?

     

  2. Humanise Your Content. You may have data, facts and figures, but use the art of storytelling to engage your audience.

  3. Listen Before You Speak. Once you find your target audience (and you may want to start with your top existing customers), listen to what they’re saying and how they’re saying it. You’ll learn alot more this way than any data analysis can tell you. It will increase your education about your customer and prospect base, which then positions you as a thought leader. It also shows that you’re really listening to your audience, and you support what they have to say. 

If you’d like to learn more, check out my BrightTalk eSeminar, Reversing the Content Supernova.

Original Article

Find out more on the future of Content Marketing at our DLUK - Trends briefing on the 24th September 2015

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
Read more
10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
Read more