Article

Deborah King
Deborah King 24 August 2015
Categories Content, Mobile

Mastering Mobile Content

Cracking content marketer that he was, Hamlet knew how to make his message heard.

Cracking content marketer that he was, Hamlet knew how to make his message heard. Fast forward four centuries or so, we know now that the phone, not the play, is the thing. Our Head Of Social Media here at Forward Worldwide shares her top tips for making mobile work for you.

 

I love people watching. It could just be my favourite pastime. On holiday, at a bar and – more often, sadly – on my way to work. But in the age of the smartphone, eyeballing strangers has become a bit less interesting; everyone has their head down, glued to the little screen in their palms. And it’s a phenomenon that takes no prisoners – children, parents, office workers, MPs, checkout assistants… everyone checks their phone all the time.
 

This very morning – 8.05am, to be precise – I was at the station. With the train due in four minutes, a man on the platform next to me next to me took his phone from his pocket six (SIX!) times before the train pulled in.


Little wonder Google recently updated Panda to take into account mobile-optimised websites, while 76% of Facebook’s ad revenue came from mobile in Q2 2015.


But of course this is nothing new; we all know that mobile is key. Mobile marketing has been the buzzword at every digital and marketing conference for the past five years, possibly even longer. So how can you make your content more mobile friendly? By following our top five tips, obviously:
 

  1. Be Responsive

    It sounds obvious, but make sure your content can be accessed on every single mobile device or platform. Consumers expected a seamless user experience, from PC to smartphone to tablet.
     
  1. Less Is More

    People have short attention spans when it comes to their phones, so get straight to the point. This doesn’t mean halving your word count for the sake it, but rather writing more creatively. For video, stick to 30 seconds or less – people are conscious of their monthly mobile data allowance, too. Remember, Instagram only allows for 15-second videos; with Vine it’s six.
     
  1. UX Matters

    Think about the UX design and how this differs on each device. Convenience is key; people don’t want to waste valuable seconds trying to figure out how to move from one page to another.
     
  1. Be Reactive

    Social media has shifted expectations when it comes to customer service. If I want to vent my frustration after a bad customer experience I can tweet and tag the brand – ensuring that all their followers see my rant. So make sure you’re armed and ready to respond to disgruntled customers.
     
  1. Stay True To Your Brand

    You can’t be everything to everyone all the time. Don’t try and change your brand proposition for universal appeal – it’s about reaching the right person, with the right message, at the right time.

 

Original Article

 

Find out more on the future of Content Marketing at our DLUK - Trends briefing on the 24th September 2015

 

 

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more