Chloe Basterfield
Chloe Basterfield 28 August 2015
Categories Mobile

Simply The Best: 6 Great Mobile Marketing Campaigns

Let these six mobile marketing campaigns inspire you to make the most out of your creativity,

Let these six mobile marketing campaigns inspire you to make the most out of your creativity, not just in marketing but across your entire company.

Creativity matters – but not just in marketing. According to a recent Forrester report, brands that invest in creativity throughout their company experience a boost in sales. Get inspired by these six great mobile marketing campaigns that have engaged with consumers in fresh and innovative ways.


Nivea – Protection


The Campaign

It’s rare for marketing to combine powerful brand messaging with something of genuine use to the consumer. In Nivea’s case, it hit a home run with its Protection campaign – aimed at the Brazilian market, the campaign combined a reusable locator bracelet (mounted in magazine ads) which could be worn by a child on the beach. The parent would then be alerted by the Nivea app when their child strayed too far, and allowed them to track down and locate their offspring. The message? That Nivea not only protects your child’s skin but protects them from wandering off too. A brilliant concept that highlighted Nivea’s core marketing values with a value-added execution.

The Bottom Line

Nivea’s Sun Kids brand enjoyed a 62% increase in sales in Rio de Janeiro and for the first time ever, achieved top sales in its sector. The company still receives requests for the bracelet to this day.


Hyundai – The Walking Dead Chop Shop

The Campaign

In first three seasons of the hit series The Walking Dead, the auto maker’s Tucson model was the de facto choice for the show’s survivors to escape from the undead in. Capitalising on this, Hyundai created an app that allowed mobile users to create their own zombie-slaying Hyundai car using hundreds of post-apocalyptic auto parts. Fun, engaging and critically, highly shareable on social channels.

The Bottom Line

Hyundai experienced a 150% increase in traffic to its website over three months and was the number one ranked automotive lifestyle app in iTunes with nearly half a million downloads.

X Games – Trick Track

While snowboarding attracts huge audiences, the organisers of X Games knew that the tricks pulled by athletes were bewildering to most casual viewers. To combat this, an app was created that tracked snowboarders live as they made their runs and whenever a trick was mentioned by a commentator, the viewer could see an explanation instantly – for instance, a ‘Double McTwist 1260’ is two flips and 3.5 spins. The campaign saw site visits climb by 72%, pageviews by 99% and time spent by 57%.

Pepsi – Augmented Reality

To reach out to consumers, Pepsi in Turkey turned 30 million drinks cans and table mats into cinema screens via augmented reality. By booting up the Blippar AR app, users could point their phone camera at the can and interact with it, playing games and winning prizes. Simple and effective, the key selling point was the immediacy of the marketing offering combined with the typical ‘wow’ factor that properly implemented augmented reality generates.

The Bottom Line

32,000 unique users ‘blipped’ the cans over 460,000 times during the campaign’s four-month run.

Anzac Appeal

To commemorate the centenary of Anzac Day, Australians hold a one-minute silence. To help the public donate more easily in a world where people carry less and less physical notes and coins, a phone line was created which mobile users could call and listen to a minute’s silence, the call costing them $2.26 with the majority going to veterans and their families. The appeal generated PR coverage worth over $2 million and has raised over $3 million to date.


The Minute of Silence

Cornetto – Love in 8 Seconds

The Campaign

China’s number one ice cream maker wanted to connect with teens via its mobile social channels to cement its position as market leader. The resulting campaign tapped into ‘the 90s generation’ who have typically found it difficult to express their feelings, by creating online films starring major Chinese stars to encourage teens to answer the question: “If you had only 8 seconds left before the end of the world, how would you express your love?”. By using Weishi – China’s answer to Vine – thousands of teens created and posted videos.

The Bottom Line

Over 70,000 consumers created love messages which were viewed over nine million times on Cornetto’s Weishi page, extending the company’s reach to millions of teens.



  • Mobile is becoming king in the marketing space.Where possible, offer genuine added-value for consumers.
  • No matter what your market is, there is always room to innovate.
  • Don’t use new technologies for the sake of them; make the tech shine.
  • Don’t save creativity for your marketing; deploy it across your company.


Now that you are feeling inspired by these marketing campaigns download the eGuide Modern Marketing Essentials Guide: Mobile Marketing and continue your journey to marketing superstardom.


Find out more on the future of Content Marketing at our DLUK - Trends briefing on the 24th September 2015



Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more