BlueVenn's Profile

BlueVenn

BlueVenn is a Customer Data Platform offering customer analytics, real-time marketing and customer journey automation.

The BlueVenn Marketing Hub is the only customer-centric marketing automation solution that provides marketers with all the analytics, predictive insights and omnichannel marketing automation capabilities they need. Powered by its Customer Data Platform it works to create a real-time single customer view of every customer touchpoint to help businesses undertake an omnichannel transformation. BlueVenn serve clients across 12 countries with headquarters in the UK and US. Some of the 300+ brands using BlueVenn include Domestic and General, The Washington Post, Gatehouse Media, Space NK, Liverpool Victoria, The White Company and Subaru.

Bluevenn is part of the Upland Customer Experience Management portfolio of products that enables our customers to fully accelerate consumer engagement and conversions on the channels that matter the most to their business, whether on email, mobile application, SMS, or online. Plus, through the power of our Customer Data Platform, Upland empowers marketers with a Single Customer View to unify data, decisions and channels for improved cross-channel personalization.

BlueVenn's Resources

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A Marketer's Guide to Customer Data Platforms

A Marketer's Guide to Customer Data Platforms

BlueVenn
BlueVenn
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Customer Data Excellence

Customer Data Excellence

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BlueVenn
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Omnichannel Marketing Excellence

Omnichannel Marketing Excellence

London Research
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BlueVenn’s Guide to Multi-Touch Attribution

BlueVenn’s Guide to Multi-Touch Attribution

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BlueVenn
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Winterberry Group's Customer Data Platform Benchmark Report

Winterberry Group's Customer Data Platform Benchmark Report

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BlueVenn
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BlueVenn's Events

Research Findings: Omnichannel Marketing Excellence
9 December 2020

Research Findings: Omnichannel Marketing Excellence

With brands typically reporting increased digital engagement amid the Covid pandemic, it is more important than ever that marketing activities are as coordinated as possible across channels.

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Live Webinar: A Guide to Modern Marketing Technologies and Tactics to Become a CX Leader
31 March 2020

Live Webinar: A Guide to Modern Marketing Technologies and Tactics to Become a CX Leader

BlueVenn and Upland CXM join London Research to discuss the marketing technologies and tactics to become leaders in customer experience marketing.

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Customer Data Excellence: New research highlights what marketers need to be successful
8 May 2019

Customer Data Excellence: New research highlights what marketers need to be successful

Customer data platforms are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data so they can then provide more effective and personalised interactions.

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Optimizing the continuous flow of customer data in your business
10 April 2019

Optimizing the continuous flow of customer data in your business

For marketers to truly understand their customers and become omnichannel they need a continuos flow of customer data, transactions and behaviors flowing through the marketing technology ecosystem.

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