Reports

Customer Data Excellence

Please login or register to download the report

13 May, 2019

Customer Data Excellence

BlueVenn

The Customer Data Excellence report, produced by London Research in partnership with BlueVenn, looks at how companies are harnessing customer data platforms (CDPs) to provide better customer experiences and improved business performance.

The research is based on a global survey of just under 200 companies with annual revenues of at least $50m. The report also contains a seven-stage Customer Data Maturity Model to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.

This maturity model, developed by Home Agency Martech Director Andrew Campbell, is aimed at helping marketers:

  • Define and prioritize their customer experience requirements
  • Rigorously translate these into customer data requirements
  • Audit their current capabilities
  • Define a data and technology roadmap aligned to their business goals
  • Adopt an integrated approach to leveraging (and monetizing) customer data
  • Identify and unlock synergies across their marketing programs

As well as analysis of survey findings, the report contains commentary from CDP Institute Founder David Raab.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Why Sitecore is the Perfect Tool for Charities

Why Sitecore is the Perfect Tool for Charities

Trillium
Trillium
Read more
What does Omnichannel Marketing Means for Charities and Membership Organisations?

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium
Trillium
Read more
Your Journey to Digital Success

Your Journey to Digital Success

Trillium
Trillium
Read more
The Future of Fundraising

The Future of Fundraising

Trillium
Trillium
Read more
Understanding Airline & Travel Booking Trends

Understanding Airline & Travel Booking Trends

SaleCycle
SaleCycle
Read more