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Research Findings: Omnichannel Marketing Excellence

Research Findings: Omnichannel Marketing Excellence

With brands typically reporting increased digital engagement amid the Covid pandemic, it is more important than ever that marketing activities are as coordinated as possible across channels.

This webinar will focus on the key findings from a new Omnichannel Marketing Excellence report produced by London Research in partnership with BlueVenn.

Report authors Andrew Campbell and Linus Gregoriadis will outline some of the key insights and recommendations from the study, covering:

  • Why omnichannel marketing is becoming more important
  • Core capabilities across outbound marketing, inbound marketing, owned media and cross-channel orchestration
  • Technology and data requirements
  • The growing role of customer data platforms

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Anthony Botibol - VP of Marketing, BlueVenn

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 Linus Gregoriadis - Director, London Research

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Andrew Campbell - Martech Director, The Home Agency

Date:         9th December, 2020
Time:        3:00 pm GMT
Duration:  1 hour

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