Reports

Omnichannel Marketing Excellence

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26 October, 2020

Omnichannel Marketing Excellence

London Research

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars.

Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their own omnichannel marketing maturity and as a practical guide to improving their capabilities.

The research also looks at the growing role of customer data platforms (CDPs).

The four key pillars covered in the report are:

  • Outbound marketing and media optimization
  • Inbound marketing and optimization
  • Owned media optimization
  • Cross-channel orchestration

Download the report to learn more.

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