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Omnichannel Marketing Excellence
The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars.
Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their own omnichannel marketing maturity and as a practical guide to improving their capabilities.
The research also looks at the growing role of customer data platforms (CDPs).
The four key pillars covered in the report are:
- Outbound marketing and media optimization
- Inbound marketing and optimization
- Owned media optimization
- Cross-channel orchestration
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