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Winterberry Group's Customer Data Platform Benchmark Report

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22 January, 2020

Winterberry Group's Customer Data Platform Benchmark Report

Upland BlueVenn

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should have, but Winterberry Group’s new 14-page Customer Data Platform (CDP) benchmark report can help.

Download the report now to learn about:

  • The different segments of CDP vendor
  • CDP market trends, dynamics and growth
  • Defining capabilities of the ‘True CDP’
  • How the different segments of CDP stack up in terms of capability
  • What type of CDP your company needs

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

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