What's on

Customer Data Excellence: New research highlights what marketers need to be successful

Customer Data Excellence: New research highlights what marketers need to be successful

Customer data platforms are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data so they can then provide more effective and personalised interactions.

This webinar will mark the launch of a new report from London Research and BlueVenn that looks at how companies with CDPs are gaining a tangible competitive advantage.

Report authors Andrew Campbell and Linus Gregoriadis will also unveil a new seven-stage CDP maturity model to help you assess and then evolve your customer data capabilities.    

Register for the webinar now so you can learn:

  • How customer data platforms are helping to drive business success
  • Which important marketing attributes are most closely correlated with having a CDP
  • How you can help your company develop its customer data capabilities
  • Why B2C organisations are becoming more data-driven

Linus-headshot.jpg
Linus Gregoriadis - Director, London Research

Andrew-Botibol-Image.jpg
Anthony Botibol - Marketing Director, BlueVenn

Andrew-Campbell-headshot.jpg
Andrew Campbell - Martech Director, The Home Agency

Date:         May 8th, 2019
Time:        15:00pm BST | 16:00pm CET
Duration:  1 hour

Other upcoming events

See all
How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation
17 September 2019

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis as he uncovers how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

Read more
The Marketing Technology Conference
16 September 2019

The Marketing Technology Conference

Join us at The MarTech Conference, September 16-18 in Boston, to become a master of marketing in the digital age.

Read more
MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

Read more
Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Read more
Inbound 2019
3 September 2019

Inbound 2019

Inbound is an annual experience uniting super curious, question-asking professionals with big-name and break-out industry thinkers, high-octane events, and boundless education sessions.

Read more