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If You’re A Social Media Manager, UGC Should Be Your Top PriorityIt’s high time that the marketing world rethinks what an effective social media manager actually does.

Hint: it’s not chasing “likes” or showing off their follower counts.

Let’s face it: so many brands today...

                Luisana Cartay
                11 September 2017
            
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Signed, sealed, delivered: 4 ways to enhance the delivery experience to increase customer loyaltyFailed deliveries cost online retailers an eye-watering £780m a year, according to IMRG, with fulfilment problems massively eroding retailers’ margins. Loyal customers are draining away too – why wouldn’t...

                David Grimes
                11 September 2017
            
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5 Reasons Why Delivering a Memorable Customer Experience Is Important For Your BusinessTom Knighton says “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” In today’s era, the customer is the king and the biggest game changer for any business. In...

                Nidhi Dave
                11 September 2017
            
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How to Make the Most of Facebook Ads for Your Small BusinessBelieve it or not, almost every business owner tries to implement Facebook Ads in their marketing strategy to increase brand awareness. With more than 2 billion monthly active users, there is every type of consumer...

                Muneeb Qadar
                11 September 2017
            
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Why webinars are a key tool for marketing professionalsWebinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different cities or even countries. However, they also provide marketers with a key tool for...

                Daniel Waas
                11 September 2017
            
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How can a CMS improve customer experience?As digital brands feverishly compete for a morsel of every customer’s (diminishing) attention, providing an unbeatable customer experience (CX) has never been more important. Find out how to improve your CX in this...

                Leonie Mercedes
                11 September 2017
            
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A new age of online storytelling?The advent of virtual reality has enabled us to push the boundaries of online storytelling, allowing us to produce truly captivating content and inspiring consumers to transport themselves to whole new worlds.

                Ashika Chauhan
                7 September 2017
            
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Step Into The Burgeoning World of Open-Source E-commerceWordpress, Magento, PrestaShop, OXID are some of the most popular technologies accredited to its adoption of the open-source software model.

                Rakesh Patel
                7 September 2017
            
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Turbocharge Your Customer Relationship Management with Salesforce EinsteinPicture this: You have a personal data scientist at your service, that enables AI capabilities into your apps, helps you with predictions and suggestions, discovers relevant insights automatically, advises next best...

                Rajneesh Kumar
                7 September 2017
            
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Is it time to upgrade your CMS?You probably won’t be thinking too hard about improving a CMS until it slows down, proves glitchy or refuses to scale up with your business.

                Sean Hargrave
                7 September 2017
            
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The Theory Behind A New & Unique Psychology Model: Monkey Lion DogLab have just launched a new psychology model which marketers can use in order to better understand the intrinsic motivations of their target audience.

                Digital Doughnut Contributor
                7 September 2017
            
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How using a CMS can help you engage with mobile visitorsIn this article, we’ll look at the importance of a mobile strategy in particular, and explain how a CMS can help you engage with your mobile audience by creating great customer experiences.

                Leonie Mercedes
                6 September 2017
            
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6 tips for great communication on a development projectCommunication is as integral to a project’s success as any technology, tools or implementation strategies. After all, in order to get where we need to go, everyone needs to be following the same map. When...

                Konstantin Boyko
                5 September 2017
            
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Location Based Marketing – The Future of Shopping Has Moved From Dreams to Reality	We cannot underestimate the power of location based marketing since consumers are now spending more than 85% of their time on their smart phones– some can even survive without water and food longer than being...

                Asena Atilla Saunders
                5 September 2017
            
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Increase Useful Live Chat Requests on Your WebsiteLive Chat is the untapped potential for your business! Often in online businesses, customers miss face-to-face communication with staff where they can make inquiries or requests about the product or service. How can...

                Bhavesh Koladiya
                5 September 2017
            
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Turning your personalisation efforts into solid ROIMarketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. Despite this consensus, the journey to true 1-to-1 personalisation can...

                Simon Farthings
                4 September 2017
            
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How can a CMS improve the ecommerce function of your website?According to eMarketer, by the end of 2017, shoppers will have spent more than $23 trillion online, and this figure is set to grow at between 5% to 6% a year until at least 2020. That’s a lot of potential customers...

                Leonie Mercedes
                4 September 2017
            
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A Full Newbie’s Guide on How to Blog to Increase Your RevenueIn today’s day and age of technology, nearly every platform within arm’s reach is being used as a marketing tool that can help sway your target audience towards conversion. 

                Michell Morgan
                1 September 2017
            
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Patience is dead - so why does your UI demand it?Patience is a relic and yet we still design digital experiences that expect it. Is conversational UI the next nail in the coffin of patient digital consumers?

                Digital Doughnut Contributor
                1 September 2017
            
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Why People Share What They ShareOur timelines might say more about us that we think, as we sometimes unknowingly hint at aspects of our personalities through the content that we choose to share. What might your profile suggest about you?

                Digital Doughnut Contributor
                1 September 2017
            
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8 questions every digital marketer should ask before investing in a WMPA good Website Management Platform makes it easy to manage content across different channels and launch new projects in double-quick time. But as every company is different, and with a wealth of different systems on...

                Leonie Mercedes
                1 September 2017
            
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How to make a solid content marketing strategy on a shoestring budgetIf there’s one thing I hope you’ll take away from this article, it’s that big bucks don’t always get you big results. A company may think that throwing lots of cash at a certain project or venture is a guaranteed way...

                Claire Wilson
                1 September 2017
            
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The Future of Artificial Intelligence: Predictions for 2018With the smooth integration of artificial intelligence into our daily lives, we are now living in the era that we used to watch in sci-fi movies. All the mesmerising inventions in those movies are “given” now, and it...

                Asena Atilla Saunders
                31 August 2017
            
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The psychology behind high-converting websitesIf you’ve hit a brick wall when it comes to boosting website conversions, why not see if the following principles help hone your website design?

                Konstantin Boyko
                31 August 2017
            
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How Big Data and Analytics can Drive Profitability for Telecom OperatorsIn today’s data intensive world of communications, it is challenging for telecom operators to deal with data in big volumes. However this challenge can be transformed into an opportunity with efficiently utilising big...

                Asena Atilla Saunders
                30 August 2017
            
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