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Are session recording tools a risk to internet privacy?

Are session recording tools a risk to internet privacy?

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded...

Udesh Jadnanansing
Udesh Jadnanansing 30 August 2017
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Facebook Contests – The best (and legal) ways to run them

Facebook Contests – The best (and legal) ways to run them

Brands and businesses love running contests on Facebook. We’re sure you can’t go more than a few days without seeing one pop up in your feed. And it’s no wonder they so popular; they can can increase your engagement...

Jan Zajac
Jan Zajac 30 August 2017
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Is your web application ready for a facelift?

Is your web application ready for a facelift?

In this article we share a few quick win tips on how to improve the interface of your web application, portal or intranet and highlight the business benefits of upgrading your app to be more intuitive. ...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 30 August 2017
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The Key To Successful Branded Content: Experimentation

The Key To Successful Branded Content: Experimentation

The number one content marketing enemy? Boredom. It’s important to keep your brand from stagnation by embracing creativity and experimentation. New content formats and platforms are constantly springing up and making...

Victoria Greene
Victoria Greene 29 August 2017
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Content management and your omnichannel customer experience

Content management and your omnichannel customer experience

In terms of convenience and choice, today’s digital customers have never had it so good. They have the global marketplace at their fingertips, and a myriad of ways of reaching it – in the last few years alone, we’ve...

Leonie Mercedes
Leonie Mercedes 29 August 2017
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How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
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How is the IoT transforming the technology sector?

How is the IoT transforming the technology sector?

The Digital Age has brought with it a new target of innovative idea about manufacturing and operations

James Warner
James Warner 25 August 2017
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Top Mobile Application Development Trends For A Successful App

Top Mobile Application Development Trends For A Successful App

The world of Mobile Applications has been showing stunning transformations in past few years. From top-quality technologies like M-Commerce, Beacon, IoT, Cloud computing etc., to expert gadgets like Google glass...

Ritesh Patil
Ritesh Patil 25 August 2017
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Marketing to Generation Z: Why One Size Doesn't Fit All

Marketing to Generation Z: Why One Size Doesn't Fit All

With their desire for authenticity and relevancy, Generation Z should be ripe for referral marketing. However, we discovered 3 insights you should consider when marketing to this demographic.

Angela Southall
Angela Southall 24 August 2017
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Top 10 trends that will transform digital marketing in 2017

Top 10 trends that will transform digital marketing in 2017

Predictive marketing, content marketing, marketing automation and artificial intelligence have hit their stride. In 2017, they will completely revolutionize marketing as we know it, customer engagement being the major...

Christelle Dhrif
Christelle Dhrif 23 August 2017
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Maximising margin in the last mile

Maximising margin in the last mile

The last mile is a concept that seems to keep creeping into the retail agenda, mainly because it’s a common tripping point for businesses, who are facing fresh logistical challenges in terms of how, where and how...

John McGuire
John McGuire 23 August 2017
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Gartner Hype cycle 2017: AI, ML, VR, IoT Platforms and SDS- Impact in 2 to 5 years

Gartner Hype cycle 2017: AI, ML, VR, IoT Platforms and SDS- Impact in 2 to 5 years

According to Gartner Hype Cycle 2017, Artificial Intelligence, Machine Learning, Virtual Reality, IoT Platforms, Software defined security are the key mainstream technologies to create transformative impact in the...

Bhavya Krishna
Bhavya Krishna 23 August 2017
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5 questions all Mcommerce retailers should ask themselves

5 questions all Mcommerce retailers should ask themselves

What keeps shoppers online, and what causes them to abandon at checkout? Here are 5 questions all retailers should ask themselves to ensure their web forms are optimised for mobile shoppers.

Chris Boaz
Chris Boaz 23 August 2017
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Which industries have the highest cart abandonment rates?

Which industries have the highest cart abandonment rates?

The average cart abandonment rate for Q2 2017 is almost 77% but this varies a lot between different sectors. So why is there such a difference between industries?

Graham Charlton
Graham Charlton 23 August 2017
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Facebook’s identity crisis; social platform or DMP?

Facebook’s identity crisis; social platform or DMP?

It’s easy to forget that Facebook isn’t free. That while you think you’re using a social media outlet, Facebook is extracting currency in return. It’s a pretty new denomination, in fairness, but its value is...

Lee Hackett
Lee Hackett 22 August 2017
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Powerful, Smart and Free Productivity Apps for Your Smartphone

Powerful, Smart and Free Productivity Apps for Your Smartphone

Free productivity apps offer many ways to get organized and increase efficiency. Check out the list of the best apps and bring your productivity to the next level.

Arina Katrycheva
Arina Katrycheva 22 August 2017
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Why a shift in society is changing UX and how to adapt

Why a shift in society is changing UX and how to adapt

At this year's WebTomorrow 2017 conference we were immersed in tons of inspiration and insights from the digital world. There was, however, one topic that stuck with me: how changes in society impact the way we...

Sam Vanhemelryck
Sam Vanhemelryck 22 August 2017
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Data is not just about perfection. It necessitates a well-defined and dependable source

Data is not just about perfection. It necessitates a well-defined and dependable source

Data quality is not a predetermined success blanket. Because the quality of data is one part of the many delicacies for achieving the business goal. It is the outcome of the symmetry, whether it disagrees or...

Vincent Manlapaz
Vincent Manlapaz 22 August 2017
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Why Big Data Doesn’t Have to be a Big Deal: Handling Big Data from Multiple Sources in Analytics Projects

Why Big Data Doesn’t Have to be a Big Deal: Handling Big Data from Multiple Sources in Analytics Projects

Big Data is bigger than ever. Beyond just visualizing how a business is performing, Big Data analytics (BDA) is increasingly becoming a major driving force behind the shaping of department-level strategies. And it’s...

Ilan Hertz
Ilan Hertz 22 August 2017
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The end of content marketing - as we know it

The end of content marketing - as we know it

Content Marketing is entering a new phase. The content saturation flooding every possible market, niche or need is challenging the very foundation of the strategy itself. Competition for audience attention is extreme...

Kresten Bergsøe
Kresten Bergsøe 21 August 2017
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Apple Is Now On Instagram: Here’s What You Need To Know

Apple Is Now On Instagram: Here’s What You Need To Know

People have speculated non-stop about the absence of Apple on Instagram – but as of this week, the conglomerate finally created an account.

Luisana Cartay
Luisana Cartay 21 August 2017
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How to avoid digital project failure and save £££s

How to avoid digital project failure and save £££s

If you have a new website or web application development project on the horizon, you’d think it would be obvious that to achieve success, the right planning is vital. Yet, it is still surprising to see that 70...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 21 August 2017
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This Is How Incentive Based Designs Boost Mobile App Engagement

This Is How Incentive Based Designs Boost Mobile App Engagement

It takes a lot more than just an interesting idea to create an engaging app. After all, Gimmicks and “flavors of the month” never breaks through the noise of the app stores.

Nishtha Singh
Nishtha Singh 21 August 2017
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What should enterprise businesses look for in a CMS?

What should enterprise businesses look for in a CMS?

With so many providers on the market, each promising countless different functionalities and capabilities, how do marketers decide which content management system (CMS) or enterprise management system (EMS) is right...

Leonie Mercedes
Leonie Mercedes 21 August 2017
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How key stakeholders should interpret the Better Ad Standards

How key stakeholders should interpret the Better Ad Standards

With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer experience in the past few years, so it has failed to acknowledge and adjust to...

Michael McNulty
Michael McNulty 18 August 2017
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