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The World Is Shrinking: 6 Degrees of Separation Is Now 2!

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research...

Scott Christley
Scott Christley 9 August 2017
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The Trick To Getting Responses To Your Sales Emails

The Trick To Getting Responses To Your Sales Emails

The first step towards a successful sales email outreach campaign is to understand the psyche of your prospect. When evaluating this, here are a few questions you should be asking yourself...

Frank Gothmann
Frank Gothmann 8 August 2017
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The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and...

Shelby McGuigan
Shelby McGuigan 8 August 2017
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Is your web content management system still coping with today’s digital challenges?

Is your web content management system still coping with today’s digital challenges?

On a day-to-day basis, digital marketers deal with an increasing number of evolving challenges, including maintaining brand consistency across global markets, managing content on different channels, and avoiding data...

Leonie Mercedes
Leonie Mercedes 8 August 2017
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Marketers Should Tackle Short-termism With Product Thinking

Marketers Should Tackle Short-termism With Product Thinking

A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove. It echoed similar discussions that arose on...

Oliver Bailey
Oliver Bailey 7 August 2017
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Game of Thrones record break reach to 45M Viewers with Snapchat Lens

Game of Thrones record break reach to 45M Viewers with Snapchat Lens

Popular series the “Game of Thrones” and in demand messaging app, Snapchat needs no mention. And, when both these platforms are together in the news, it is surely going to overwhelm the users. Through Snapchat’s eye...

Janet Scott
Janet Scott 7 August 2017
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Missing your target audience: Lessons for marketers from epic campaign fails

Missing your target audience: Lessons for marketers from epic campaign fails

When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery. You might have the right product, but what if you have the wrong target...

Claire Wilson
Claire Wilson 7 August 2017
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Creating an Organizational Strategy for a Disparate Ecosystem

Creating an Organizational Strategy for a Disparate Ecosystem

Because of how easy it can be to spin up websites today, there are more and more organisations with disparate ecosystems and digital properties. So now organisations are faced with the challenge of bringing...

Jill Grozalsky
Jill Grozalsky 7 August 2017
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Who Should Own The CMS Selection Process?

Who Should Own The CMS Selection Process?

Marketers have assumed greater responsibility for technology in recent years, and increased ownership and influence in the area of content management systems is a case in point. Should IT or marketing be in charge of...

Linus Gregoriadis
Linus Gregoriadis 7 August 2017
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Mobile Marketing Automation – Never Miss an Opportunity to Engage Customers!

Mobile Marketing Automation – Never Miss an Opportunity to Engage Customers!

You might be familiar with the term ‘marketing automation’ if you have experience with automated campaigns. Mobile Marketing Automation (MMA) is similar to Traditional Marketing Automation; aiming to build a scenario...

Asena Atilla Saunders
Asena Atilla Saunders 4 August 2017
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10 copywriting tips for B2B marketers

10 copywriting tips for B2B marketers

James Fieldhouse, senior copywriter at OLIVER, lists his top 10 copywriting tips for B2B marketers

James Fieldhouse
James Fieldhouse 4 August 2017
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6 Push Notification Strategies for Mobile Games

6 Push Notification Strategies for Mobile Games

Push Notification is an extremely powerful tool offering real-time and tailor-made messaging that catches immediate attention to a desired action. When done effectively, push notifications increase user engagement...

Asena Atilla Saunders
Asena Atilla Saunders 4 August 2017
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All You Need to Know About Segmentation and Targeting

All You Need to Know About Segmentation and Targeting

Customer Segmentation and Targeting is one of the best ways to use Big Data wisely. Segmentation enables you to personalise your approach to meet every customer group`s needs. Building the right segmentation groups...

Asena Atilla Saunders
Asena Atilla Saunders 3 August 2017
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Why No Business is Too Small for Digital and Mobile Marketing

Why No Business is Too Small for Digital and Mobile Marketing

Digital and mobile marketing represent incredible opportunities for even the smallest of small businesses, and they’re becoming more indispensable every day.

Bruce Hakutizwi
Bruce Hakutizwi 3 August 2017
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Pricing, Profitability, and Customers

Pricing, Profitability, and Customers

The customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible – pricing. Every customer makes decisions...

Anitha Rajagopalan
Anitha Rajagopalan 3 August 2017
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Top 5 Benefits of Containerization

Top 5 Benefits of Containerization

In continuously growing projects and systems; making alterations, scaling functions, adding new features are challenging as well as finding and resolving errors. Luckily over the years, “Container Technologies...

Asena Atilla Saunders
Asena Atilla Saunders 3 August 2017
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Telematics & Android: What The OS Means For Connected Cars

Telematics & Android: What The OS Means For Connected Cars

In November of 2007, Google announced the Open Handset Alliance (OHA), which consisted of 34 companies whose goal is to “…accelerate innovation in mobile and offer consumers a richer, less expensive, and better mobile...

Niharika Singhai
Niharika Singhai 2 August 2017
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Five Key Trends Driving CMS Investment

Five Key Trends Driving CMS Investment

Companies continue to invest in content management systems because of the integral role the technology plays in underpinning digital operations across a range of business functions. Find out the five key trends...

Linus Gregoriadis
Linus Gregoriadis 31 July 2017
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5 Trends in Marketing Automation to be aware of

5 Trends in Marketing Automation to be aware of

If you ignore the rise of Smart Marketing. If you neglect to professionalise your digital strategy right now. Prepare yourself for a rough time. Here are 5 trends to support that statement.

Daniel Janus
Daniel Janus 31 July 2017
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Three Ways to Counteract the “Retail Apocalypse”

Three Ways to Counteract the “Retail Apocalypse”

In May 1897, Mark Twain was on a world speaking tour. While in London, he heard that an American newspaper had printed his obituary. When told about this, Twain remarked, “The reports of my death are greatly...

Kathryn Zwack
Kathryn Zwack 31 July 2017
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Why no vertical is immune to the benefits of DCO

Why no vertical is immune to the benefits of DCO

If marketers and consumers agree on one thing, it’s that personalisation is now an essential part of the online experience. But despite the availability of enabling technologies, verticals that have a limited...

Kelsey Meuse
Kelsey Meuse 31 July 2017
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Does the segmented-self mean the death of demographics for marketers?

Does the segmented-self mean the death of demographics for marketers?

Just because you are the same age as some of the people you see, earn about the same or are the same sex doesn’t mean you buy the same things or love the same brands. There may be some life stage similarities...

Dean Taylor
Dean Taylor 28 July 2017
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Why your company should consider going virtual

Why your company should consider going virtual

You're short for time and cash, you're constantly stressed, your employees are overworked and your business growth is slow. Sounds familiar? There is a way out of the black hole: hire a virtual assistant. I...

Emily Fishburn
Emily Fishburn 28 July 2017
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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be...

Tim Webster
Tim Webster 26 July 2017
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7 Considerations to Choose Digital Asset Management Right

7 Considerations to Choose Digital Asset Management Right

Digital assets are an enduring force of great value. They are the fuel of the new economy as organizations strive to be increasingly digitally driven. The way ocean of digital assets is rising, it is essential more...

Rajneesh Kumar
Rajneesh Kumar 26 July 2017
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