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The Importance of Every Last Touchpoint

The Importance of Every Last Touchpoint

When it comes to brand communications, brands can venture out of their comfort zone, but need to be mindful of their personality and identity and not stray too far away. Consistency is key in building a brand identity...

Digital Doughnut Contributor
Digital Doughnut Contributor 2 October 2017
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Three Ways a PIM Helps You Go to Market Faster

Three Ways a PIM Helps You Go to Market Faster

If your products are on store shelves or in online webshops ahead of your competitors, you have a leg up on the competition. And deploying the right Product Information Management (PIM) tool can increase your speed to...

Kathryn Zwack
Kathryn Zwack 2 October 2017
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Why Consider Hadoop For Your Next Software Development Project?

Why Consider Hadoop For Your Next Software Development Project?

To Hadoop or Not to Hadoop, that is the question? Hadoop is often called a framework your business needs to solve nearly all your problems. In the following post, you will come across various reasons to consider...

Nishtha Singh
Nishtha Singh 29 September 2017
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5 Amazing Link Building Techniques That You Should Know

5 Amazing Link Building Techniques That You Should Know

In last two years we've has seen some significany changes in search marketing thanks to the Google’s Panda and Penguin algorithm updates. Both have had a signficant impact on online marketing best...

Naval Gupta
Naval Gupta 29 September 2017
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What’s the best platform for scheduling social media content?

What’s the best platform for scheduling social media content?

There are a whole host of social media scheduling apps—designed to allow users to pre-plan, schedule and automatically post to social platforms—that have sprung up to make life easier. But which one should you choose?

Annette Staglieno
Annette Staglieno 29 September 2017
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Finding great guest blogs for offsite SEO

Finding great guest blogs for offsite SEO

As a seasoned content marketer, I’ve overseen dozens of outreach campaigns to help my clients publish articles on hundreds of websites relevant to their various business niches.

Magnus Linklater
Magnus Linklater 29 September 2017
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Keep calm and code on: Productivity tools for developers

Keep calm and code on: Productivity tools for developers

There are many opinions about how to measure and manage developers’ performance, but the experience shows that special productivity tools for developers help boost focus and speed up work. Here’s our list of the most...

Marina Pilipenko
Marina Pilipenko 29 September 2017
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Love it or hate it, GDPR is coming

Love it or hate it, GDPR is coming

As everybody should know by now, GDPR is coming into effect in May 2018. The big question is : Are you compliant? If your business operates as any part of the supply chain in digital media, you could be facing fines...

Adam Hopkinson
Adam Hopkinson 28 September 2017
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How to Create Lead Nurturing Campaigns That Don’t Suck

How to Create Lead Nurturing Campaigns That Don’t Suck

You have a great-looking website with a few opt-in forms and an amazingly clever landing page with an irresistible lead magnet. Thanks to all the efforts you put into your website, landing page, and lead magnet, you...

Ayswarrya G
Ayswarrya G 28 September 2017
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Where is Retail Analytics Heading?

Where is Retail Analytics Heading?

The retail industry is undergoing a metamorphosis, courtesy technological changes, and adoptions. In this cut-throat market scenario, where online stores are slowly taking over, brick & mortar stores are also...

Pragya Sugandha
Pragya Sugandha 28 September 2017
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How to Pick Your Mobile Marketing Partner

How to Pick Your Mobile Marketing Partner

For those who have not yet ventured into this form of marketing, you may be unsure what to look for when interviewing potential mobile partners. Here is a list of key insights I believe you should be thinking about...

Matthew Winters
Matthew Winters 28 September 2017
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10 Ways to Make Your Products and Services Stand Out in a Saturated Market

10 Ways to Make Your Products and Services Stand Out in a Saturated Market

How does a business make its products stand out in the crowded market? Answering this query represents the holy grail of marketing. Each and every day, thought leaders and marketers invent new messaging ideas and...

Robert Cordray
Robert Cordray 28 September 2017
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How to select the right web content management system for your organisation

How to select the right web content management system for your organisation

A web content management (WCM) solution is now mission critical for organisations who want to drive successful communications with their customers.

Leonie Mercedes
Leonie Mercedes 28 September 2017
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We Didn’t Start the Fire! We Retailed it!

We Didn’t Start the Fire! We Retailed it!

The Retail Ecosystem is going through the toughest and biggest transformation in Customer Experience. With Devices, Channels and Market places, the competition is unprecedented, and the heat is rising. We have seen...

Priya Thampi
Priya Thampi 27 September 2017
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The State of Data-Driven Digital Marketing in 2017

The State of Data-Driven Digital Marketing in 2017

Last year, more than 63% of marketers reported they have increased their spending on data-driven marketing, and around 20% of all marketing spend goes on data-driven advertising campaigns. One-third of industry...

Blake Davies
Blake Davies 27 September 2017
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There’s a New Breed of Creative Leader in Town, And They’re Mission Critical to Your Business

There’s a New Breed of Creative Leader in Town, And They’re Mission Critical to Your Business

In an age where art and science collide more often than ever, a new breed of creative leader is on the rise. This leader is part craft and part conductor, resulting in an orchestrated concert of left-brain and right...

Chris Pape
Chris Pape 27 September 2017
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10 Tips to Create a User-Friendly Website Registration & Checkout Form

10 Tips to Create a User-Friendly Website Registration & Checkout Form

Registering on an online form is quite the same as standing at the end of a line and waiting for your turn to come. They are bland text centric lag factories that force the user to abandon the page one way or the...

simon walker
simon walker 27 September 2017
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Brand Building: know how to build a strong reputation?

Brand Building: know how to build a strong reputation?

In an age where the experience you deliver to your customers is becoming more important than price, how do you build a strong brand reputation for your business based on the value you can offer to your prospective...

Helen Cartwright
Helen Cartwright 27 September 2017
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Your Marketing Agencies Hate Each Other. Here's How to Fix It

Your Marketing Agencies Hate Each Other. Here's How to Fix It

If you’re the marketing leader for a big brand and managing multiple agencies, you probably already know what I’m about to tell you: Your agencies secretly hate each other. That’s just the way it works - but it doesn&...

Chris Pape
Chris Pape 26 September 2017
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Developing an Amazon Strategy: A Guide for Brands

Developing an Amazon Strategy: A Guide for Brands

No brand in the UK can ignore Amazon. The retail giant accounts for 25 per cent of all online retail activity in the UK, with over 10 billion visits and 660 million transactions processed in the past year alone...

Lisa Luu
Lisa Luu 26 September 2017
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Why no Marketing Campaign is Complete Without a Landing Page

Why no Marketing Campaign is Complete Without a Landing Page

Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are...

Richard Fallah
Richard Fallah 26 September 2017
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Why mixed reality has an edge over virtual reality

Why mixed reality has an edge over virtual reality

Virtual reality transposes users to an alternate world by offering interactive capabilities. Whereas, Mixed Reality with the blend of VR and AR changes the way users create, connect, and collaborate with a new...

Ripal Vyas
Ripal Vyas 26 September 2017
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The Game Episode 6: Nudge Thyself

The Game Episode 6: Nudge Thyself

Lab's intriguing series on Neuromarketing, The Game, continues and explores the power of nudges.

Digital Doughnut Contributor
Digital Doughnut Contributor 25 September 2017
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6 Must-Haves for B2B Event Marketing Success

6 Must-Haves for B2B Event Marketing Success

80% of trade show exhibitors don't follow-up with their "leads". This is a startling stat when you consider that 20-30% of your marketing budgets are being spent on events. Here's how to maximize...

Stacey Danheiser
Stacey Danheiser 25 September 2017
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Facts and Statistics about YouTube in 2017 you didn't know

Facts and Statistics about YouTube in 2017 you didn't know

In 2017, anyone can be a filmmaker, because obtaining a camera has never been easier and with YouTube, your videos can reach billions of people in less than a day.  After only twelve years of existence YouTube...

Chloe YANG
Chloe YANG 25 September 2017
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