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Helen Cartwright
Helen Cartwright 27 September 2017

Brand Building: know how to build a strong reputation?

In an age where the experience you deliver to your customers is becoming more important than price, how do you build a strong brand reputation for your business based on the value you can offer to your prospective customers?

Brand Building: 5 Ways to Build a Strong Brand Reputation

A strong brand reputation does more for long-term customer loyalty and organization success than any single advertising campaign you launch. That's why it's so important to focus on building a strong brand reputation no matter the size of your company. A strong brand reputation helps build repeat business and promote word-of-mouth advertising by satisfied clients. Stop and think of your own favorite brands. Why do you trust them? What aspects of their customer service approach appeal to you most? Learning from successful brands is the first step in building a strong reputation for your own organization.

 

Source: edrawsoft.com

 

Of course, a strong brand reputation can't be created overnight. It's not based on gimmicks or SEO tactics. It takes time to establish a great reputation, and everyone on your team needs to get on board. Getting stakeholders and employees on the same page ensures that your organization projects a consistent, reliable brand persona to customers. Building a brand takes time, but that doesn't mean that it has to be difficult. There are basic steps you can take to help grow your brand's reputation. Start with these five smart tips for building a strong, reputable and memorable brand.

Put Your Brand's Personality on Display

 

Branding.PNG

Source: quicksprout.com

 

A strong personality will set your brand apart from competitors and encourage customers to engage with you like they would friends and family. Spend time thinking about the key elements of identity that define your brand. What does your brand offer and promise, and what do you do when you fall short? How are you different from your competitors? Don't forget to think about how you want potential customers to perceive you based on your communication and branding strategies. Conduct market research so that you have a strong understanding of the types of voices with which your target customers identify.

Once you've decided on a personality for your brand, work on developing communication and marketing materials that put your brand on display. Use a consistent tone and style across media so that potential clients can quickly identify your organization. In addition to using a consistent tone, you should also use the same colors and types of graphics across media. Whatever your products or services, your brand's personality should emanate reliability and trustworthiness. Creating a consistent, engaging brand personality builds trust with customers and is an excellent long-term success strategy.

Focus on the Customer Experience

Source: superoffice.com

 

When it comes to building a strong brand reputation, there's nothing more important than paying close attention to customer experience. Set company-wide priorities for customer service, and provide in-depth training to all team members who interact with your clients. If you receive complaints about service from your customers, take them seriously. Resolve issues as quickly as possible so that your organization maintains a strong reputation. Remember that service missteps are an excellent opportunity to demonstrate brand integrity to customers by correcting the problem.

Source: mycustomer.com

 

In addition to focusing on how your employees interact with customers, spend time evaluating how well your website, apps and social media accounts serve your clients. Making your sites and apps easy to use can increase overall customer satisfaction with your brand. If your organization doesn't currently have an app, consider talking with a developer. Providing plenty of ways for customers to interact with your brand is just another way to build trustworthiness and reliability.

Offer Useful Ideas to Current and Prospective Clients

There's no doubt that your primary customers live in an information-saturated world. In order to compete with other brands, you'll need to provide online and real-time materials that educate and empower your customers. Focus on offering useful content, much like this blog on food photography does. Providing tips or useful information at no cost demonstrates that your brand is dedicated to educating and engaging a wide range of individuals. In addition to attracting potential customers, such efforts also position your brand as an expert in its field.

Be Aware of What's Happening with Your Brand

 

Source: hbr.org

 

Even the biggest brands undergo challenges to their reputations from time to time. What matters is how you handle challenges when they come your way. Proactively manage your brand's reputation. Keep an eye on what people are saying about you online and in print. Create a company-wide policy to help employees respond to customer complaints calmly and consistently. Remember that criticism of your brand often provides a great opportunity for growth and improvement.

Always Be Willing to Make Improvements

 

Your organization must be willing to improve if you hope to foster long-term success. Customers in today's fast-paced market expect brands to work diligently to improve products and services. There's simply no way to do that if you don't know where your customers want to see improvements. Conduct regular customer feedback surveys to find out what your organization is doing well and where you need to improve. Evaluate survey results carefully, and create strategies to address customer needs. Showing that you're always willing to improve is one of the best ways to build a strong brand reputation.

Staying the course is key to building a strong brand reputation. Mastering these brand-building strategies takes serious time and effort. If possible, create a team of executives and experienced employees to handle branding tasks. This will help distribute the workload and tends to provide for better branding results. Remember that the more that you put into building your brand's reputation, the bigger the returns will be in the long run.

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