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Differentiation for Retail brands is still possibleBrands can leverage the power of mobile a lot more than they already do. The fact that we, the consumers, are always on our mobile phones and are happy to be contacted by the brands we like, means a great deal of...

                Eva Calado
                15 February 2017
            
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Infographic: Is the UK still in love  with tourist attractions?The UK tourism industry is worth a staggering £127 billion. As a result, it is a significant contributor to the UK economy. But just how in love are UK tourists with tourist attractions and specifically their use...

                Emily Strickland
                15 February 2017
            
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8 Tools For Automated Social Media MarketingIn today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that...

                Paul Simmons
                13 February 2017
            
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Roses Are Red, Violets Are Blue, Do Your Twitter Followers Really Love You?Love is well and truly in the air with Valentine’s Day here. But, have you been showing your Twitter followers lots of love or have you been neglecting this precious relationship?

                Emily Strickland
                13 February 2017
            
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5 Ways To Get Your Business In Front Of Your AudienceHaving a strong online presence is a key factor in having a successful business these days. With so many marketing options available, there are various opportunities for businesses to promote themselves online. 

                Kristian Rivera
                13 February 2017
            
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5 Steps To Creating A Powerful Value PropositionAs buying cycles become more complex, now more than ever, it’s critical to have a compelling value proposition that connects the dots for potential buyers and clearly illustrates how your solution solves their problem.

                Stacey Danheiser
                9 February 2017
            
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New Gender Diverse Emojis For Whatsapp Android Beta UsersWhatsapp for Android beta users has added support for new Unicode 9 emojis with the latest version 2.17.44. allowing users to celebrate gender diversity.

                Ariana Johnson
                9 February 2017
            
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Digital FOMO (How Consumer's Actually Think)The Fear of Missing Out (FOMO) deeply triggers the consumer brain to engage and act with a brand's messages. Marketers must know how this works to harness true digital success.

                Kevin Adema
                8 February 2017
            
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The Digital Tipping PointAdobe’s recently released 2017 Digital Trends reports proves that we’re on the verge of a new digital era…and it’s about to tip.

                Kevin Adema
                7 February 2017
            
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Facebook in the UK – Summary of 2016This 2016 brought a lot of changes to Facebook, and it was interesting to see which brands managed to make it out on top. 

                Jan Zajac
                6 February 2017
            
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Is Your Brand Ready For The Super Bowl? Although the main focus is on the Patriots and Falcons, it is an important weekend for brand marketing too. The audience for last year's game reached nearly 112 million viewers, and Super Bowl 51 is expected to be...

                Ben Tomlinson
                6 February 2017
            
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Valentine's Day: The Perfect Time To Reward Your Customer's LoveBeing introduced to a brand by a friend, makes you much more likely to recommend that brand too. So Valentine's Day could be time to show your customers some love.

                Angela Southall
                2 February 2017
            
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Infograpic: Twitter in the UK – Summary of 2016Another year has come to a close, bring a lot of changes in the world of social media. 2016 was an interesting year for Twitter in the UK because it was mostly dominated by music, with one group in particular...

                Jan Zajac
                2 February 2017
            
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Why Donald Trump is actually the King of Digital MarketingRegardless of your political orientation or if you like Donald Trump or not, when you strategically look behind his campaign’s actions – especially his digital campaign actions – you’ll see that he might just be the...

                Kevin Adema
                1 February 2017
            
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The Next Big Thing In Digital Communications 6 years ago there was only one messaging app among the 10 most downloaded in the App Store. Now there are 6 and it is impacting business communications on social media like never before. Messaging apps are becoming...

                Faizan Syed
                27 January 2017
            
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Do You Benchmark?In the field of marketing, there are lots of words that people know but can’t explain. One of them is benchmarking. And today we’re going to not only explain it to you, but also show you how important it is for every...

                Jan Zajac
                26 January 2017
            
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Social Media Platforms: Leveraging A Way For Mobile App MarketingMobile app marketing is easier than ever before for entrepreneurs with the advent of innovative social media marketing strategies.

                Janet Scott
                26 January 2017
            
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MicroApps: One Of The Trends To Watch Out ForThe ability to quickly download interactive micro apps directly into messengers and even search results is quickly gaining traction, and is definitely a trend to watch out for.

                Paul Swaddle
                26 January 2017
            
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How To Do IOS Localization On A Small BudgetWith the world going app crazy and smartphone subscriptions on the rise, the time to localize your iOS app is now. But can you do it on a budget? Check out these 10 tips.

                Oliver Bock
                25 January 2017
            
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How To Integrate Social Media Into Your Website To Increase Your Ecommerce SalesWhen it comes to selling ecommerce products via social media, it should be a matter of when, not if. If you aren’t already boasting social sales, perhaps it’s time to rethink your current strategy.

                Luisana Cartay
                24 January 2017
            
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8 Ways To Get Your Small Business More Online Media CoverageGetting the right media coverage can pay huge dividends to bolster your brand awareness. Not only can media coverage increase your sales and grow your customer base, if done correctly, it can be very cheap.

                Sheila Eugenio
                23 January 2017
            
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VR Gambling Expected To Grow 800% By 2021With new VR offerings already retailing today at the incredibly affordable price of around £15, this technology has well and truly landed, and the gambling industry has seen an opportunity to be firmly seated on...

                Paul Swaddle
                23 January 2017
            
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Online and Offline Marketing – Which channels to use? How to use them? Who to aim at? Why?This infographic covers various forms of marketing and provides a detailed explanation of what they are and how they can be used to help a business. 

                James Trotter
                20 January 2017
            
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How To Use Customer Lifetime Value In Your E-Commerce Marketing PlanI’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the lifetime of your customers. It’s also sorely underutilized...

                Luisana Cartay
                20 January 2017
            
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2017 Prediction: The Top 10 E-Commerce Shopping DaysMark these dates in your calendars and planners right now.

                Sophia Skinbjerg
                19 January 2017
            
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