Article

Emily Strickland
Emily Strickland 13 February 2017
Categories Social Media

Roses Are Red, Violets Are Blue, Do Your Twitter Followers Really Love You?

Love is well and truly in the air with Valentine’s Day here. But, have you been showing your Twitter followers lots of love or have you been neglecting this precious relationship?

Fear not, as digital marketing agency Reckless, have created a cupid app to reveal just how dear your audience holds you.

The social sharing app has been developed to assess how much love and engagement brands are showing and receiving from their digital audience.

The app works by analysing a user’s last 150 tweets from their Twitter account, looking at the number of positive and negative words they use as well as the volume of engagements they receive. Users are then given a percentage cupid scoring based on these quantifiable metrics.

What’s more, the app also hosts a leader board allowing users to rank their score against social media counterparts.

Managing Director Callum Reckless said;

“We found that brands, venues and marketing departments in general weren’t reporting on their actual perception within the public eye. This is a key metric to understand if your marketing efforts are being well received or if they are missing your target audience.

Combine that with a bit of friendly competition, the Reckless Social Cupid is a genuinely useful tool to gauge if your online audience is feeling the love you are putting out there.

Over the next 12 months we will be sharing similar content which was both enjoyable to create and enjoyed by users…. Watch this space”

Want to know where you score? Head over to social-cupid.com to find out whether your brand has the social charm this Valentine’s Day.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more