Article

Emily Strickland
Emily Strickland 13 February 2017
Categories Social Media

Roses Are Red, Violets Are Blue, Do Your Twitter Followers Really Love You?

Love is well and truly in the air with Valentine’s Day here. But, have you been showing your Twitter followers lots of love or have you been neglecting this precious relationship?

Fear not, as digital marketing agency Reckless, have created a cupid app to reveal just how dear your audience holds you.

The social sharing app has been developed to assess how much love and engagement brands are showing and receiving from their digital audience.

The app works by analysing a user’s last 150 tweets from their Twitter account, looking at the number of positive and negative words they use as well as the volume of engagements they receive. Users are then given a percentage cupid scoring based on these quantifiable metrics.

What’s more, the app also hosts a leader board allowing users to rank their score against social media counterparts.

Managing Director Callum Reckless said;

“We found that brands, venues and marketing departments in general weren’t reporting on their actual perception within the public eye. This is a key metric to understand if your marketing efforts are being well received or if they are missing your target audience.

Combine that with a bit of friendly competition, the Reckless Social Cupid is a genuinely useful tool to gauge if your online audience is feeling the love you are putting out there.

Over the next 12 months we will be sharing similar content which was both enjoyable to create and enjoyed by users…. Watch this space”

Want to know where you score? Head over to social-cupid.com to find out whether your brand has the social charm this Valentine’s Day.

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