Article

Janet Scott
Janet Scott 26 January 2017
Categories Social Media, Technology

Social Media Platforms: Leveraging A Way For Mobile App Marketing

Mobile app marketing is easier than ever before for entrepreneurs with the advent of innovative social media marketing strategies.

Mobile app marketing is one of the most important aspects to tell users about apps. Advertising your app is not only important from a marketing point of view but also to bring it in the user’s notice. There is no point in developing an app just like that and not letting the users know about it. Remember the success of your app depends on how the users are liking it.

A number of cases have been seen where an excellent app failed to create the buzz it was expected to. The reason being the gradual or not at all marketing for the same. This creates unavoidable gap between the app and the users and when there is no such information about the launch of an application, none of the users would be knowing about its arrival and thus the app is sure to fail in a number of ways.

Social media platforms are one among the most important marketing media to offer extended online presence to your application. Using social media platforms for app marketing will help to bring the limelight and the required recognition to your application. In order to help you bring sure-shot success to your app, here is a brief on some of the most important social media platforms.  

Facebook

Facebook is the most celebrated platform that pops at the first place when we talk about social media platforms. The platform has a wider global reach and thus the app promotion through this platform gets international. Facebook can be used in a number of ways to promote an innovative application.

You can share a post about the benefits of the application or can upload a video that talks about the effectivity of the application for the users. Entrepreneurs can also go live to talk about the verticals of the app.

Instagram

For common users, Instagram is all about sharing videos and images. However, this amazing platform can also be used to promote your application to the extended audiences. The new Instagram stories is all there to promote your app in a nice way. However, Instagram is more about promoting your app through pictures, it is important to choose all the pics carefully.

You can also include infographics as pictures on your Instagram handle to showcase the benefits users can have while using your application. It is all about enticing the users to use your app. In case, you get succeeded in your efforts, you app is sure to create a buzz among the audience.

Quora

Quora is a platform where you can ask questions relating to anything. In addition to this, the platform can also be utilized to talk and to give information about a new application under a question that even slightly relates to your app. A number of app development companies have started using this platform for promoting their apps and thus there is no harm in choosing the same for your app promotional needs.

As users from global location prefer Quora to talk and to know about their queries, there is no platform better than this to bring notice to your application. It is platform where your app can easily get promoted.   

The closing point

Besides the platforms that have been discussed above, LInkedIn, Reddit and Google+ can also be used to market an application. As a number of apps are being developed every single day, it is important to plan an exceptional marketing strategy in order to bring recognition to your application.   

Appdexa is a genuine platform to help users connect to the entrepreneurs indulged in top mobile app marketing companies. Appdexa endeavours to rank top businesses in the similar domain.

The Article is Originally Published here

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