Article

Kristian Rivera
Kristian Rivera 13 February 2017

5 Ways To Get Your Business In Front Of Your Audience

Having a strong online presence is a key factor in having a successful business these days. With so many marketing options available, there are various opportunities for businesses to promote themselves online.

1. Develop a robust content marketing plan

With many competitors at bay, one of the best ways to attract your consumers attention is through a well thought-out content marketing plan. When you do a content marketing campaign for your business, one of the most important to consider is the use of  effective SEO strategies. Search engine optimization techniques aim to help your website get the top spot on your targeted industry when a prospective consumer searches for your products on  Google or Bing. SEO techniques make your website or blog more “search engine friendly” as content with certain tweaks to it can work better with certain search engine algorithms. If you know how to work with these algorithms, you can help improve your brand’s exposure.

SEO techniques include making use of common search keywords, including links in your content, and writing long form high-quality and informative articles. Of course, these are only some of the basic SEO techniques that marketers use for their articles or blogs. There are many more techniques that can be utilized to make your website or blog have a good ranking in search engines. Just remember that when it comes to content marketing, you have to be well versed in SEO because good content without good SEO techniques won't drive a lot of traffic to your website.

2. Craft engaging press releases

Although most people might think that press releases are already obsolete when the digital age came, they might have to rethink again. Press releases are actually more relevant than ever in the digital world. Press releases are used by organizations or businesses to spread news throughout different media channels. The internet is one of the channels that most entities use to spread press releases.

In order to spread your story, you must have some connections with journalists. Journalists are always looking for great stories to write so it’s good to feed it to them directly. Journalists will be the ones to spread the story for you in media channels such as press news websites. If you don’t know any journalists, you can put your release in platforms such as helpareporter.com. This website will allow you to publish your story in front of hundreds of journalists. All you have to do is wait for one to catch the bait.

The key to circulating press releases is that you have to give something that writers want. You have to write your release in a way that is interesting enough to catch the journalists’ eyes.

3. Targeted marketing with Facebook ads

The great thing about Facebook ads is that they can reach a huge number of people since there are already a huge number of people on Facebook. Also, these ads are targeted which means that only those who are included in the demographic profile of the target market of the business will see the ad. This increases the likelihood of getting more clicks/views and actual customers.

If you're planning to put up a Facebook ad, or ads on other platforms, you can look for coupons to help save you money initially. Ads are great for quickly getting your message in front of customers but can be expensive. It’s best to test out on a small budget first, analyze the results, optimize  ads, and then finally raise your ad spending.

4. Beef up your social media marketing

These days, social media marketing has become a stand alone marketing medium in itself. Aside from having blogs or websites, social media platforms can help you reach a wider audience since social media platforms were made to connect different people together.

Social media platforms are already designed for businesses. For example, the Facebook like page has features specifically designed for business. The post boosting and page promotion features are two very important features for your page. With the boosting features, you can allow Facebook to spread your posts or page to people outside of your business’ usual network. This will allow you to get more followers and likes. This feature also allows you to target a certain demographic so that only your target market will see your posts.

If you are selling products, Facebook also allows viewers to buy products directly from the like page with an all new buy button. This is a features recently developed by Facebook and gives customers buying convenience.

Aside from Facebook, Twitter and Instagram may also be used to further spread your brand, however, Facebook still remains as the most used social media platform for business purposes.

5. Increase the engagement in your email marketing campaigns

Lastly, you may make use of email marketing to engage your target audience. When you have a website, you must make sure that they subscribe to your website so that they can give you access to email them. Whenever people subscribe to a website, they always leave their names and email addresses in the database of your website.

With this, you may already email blast your subscribers so that they won't forget about you. Sending them regular but relevant emails can help make them loyal to your brand. You just have to make sure that your emails don't appear as spam. By doing this, you are making your target market feel remembered.  Since everyone still relies on emails to pass information around, email marketing is still very much relevant today.

Takeaway

These are some tips on how to promote your business online. As you can see, the internet provides you with so many avenues to market your brand to a big audience. If you know how to use these tools correctly, you can unlock a huge client base that can be found on the web. If you are a business owner, you have to make sure that digital marketing is a part of your overall marketing strategy.

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