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Link Building and Acquisition Tactics Ranked and Scored by Quality

Link Building and Acquisition Tactics Ranked and Scored by Quality

If you're looking for tips and advice for building and earning links to your website then check out this handy guide: the periodic table of link acquisition for SEO.

Tom Willis
Tom Willis 10 October 2017
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5 Ways Insurance Brands Construct a Personality on Social Media

5 Ways Insurance Brands Construct a Personality on Social Media

Social media is all about conversations. Brands too can initiate and participate in these conversations. In fact, a brand’s social media success depends on this. By doing so, brands encourage consumers to interact...

Darsana Vijay
Darsana Vijay 10 October 2017
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Digital's BIG short

Digital's BIG short

Marketing's bubble is about to pop and just like the housing and financial crash of 2008, nobody's paying attention

Kevin Adema
Kevin Adema 9 October 2017
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Must-Have Strategies for Your Effective Mobile Engagement

Must-Have Strategies for Your Effective Mobile Engagement

Customer engagement is critical for brands. Learning what customers want and then giving it to them is key in not only building brand loyalty, but also advocacy to foster customers for life.

Matthew Winters
Matthew Winters 4 October 2017
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Revive your blogging technique in 5 easy steps...

Revive your blogging technique in 5 easy steps...

Whether for your business, or as a personal passion, apply these easy techniques and you'll find it flows faster- and more importantly - lands better with your audience. Happy Blogging!

Lorraine Griffin
Lorraine Griffin 4 October 2017
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How to Increase Conversion Rates With Social Media

How to Increase Conversion Rates With Social Media

Social media can be a fantastic tool to increase your conversions. You just need to know how to use it strategically for that purpose. Using these tips, you’ll be able to optimize your social media presence and watch...

Tomer Harel
Tomer Harel 4 October 2017
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The Importance of Every Last Touchpoint

The Importance of Every Last Touchpoint

When it comes to brand communications, brands can venture out of their comfort zone, but need to be mindful of their personality and identity and not stray too far away. Consistency is key in building a brand identity...

Digital Doughnut Contributor
Digital Doughnut Contributor 2 October 2017
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What’s the best platform for scheduling social media content?

What’s the best platform for scheduling social media content?

There are a whole host of social media scheduling apps—designed to allow users to pre-plan, schedule and automatically post to social platforms—that have sprung up to make life easier. But which one should you choose?

Annette Staglieno
Annette Staglieno 29 September 2017
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Developing an Amazon Strategy: A Guide for Brands

Developing an Amazon Strategy: A Guide for Brands

No brand in the UK can ignore Amazon. The retail giant accounts for 25 per cent of all online retail activity in the UK, with over 10 billion visits and 660 million transactions processed in the past year alone...

Lisa Luu
Lisa Luu 26 September 2017
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Why no Marketing Campaign is Complete Without a Landing Page

Why no Marketing Campaign is Complete Without a Landing Page

Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are...

Richard Fallah
Richard Fallah 26 September 2017
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The Game Episode 6: Nudge Thyself

The Game Episode 6: Nudge Thyself

Lab's intriguing series on Neuromarketing, The Game, continues and explores the power of nudges.

Digital Doughnut Contributor
Digital Doughnut Contributor 25 September 2017
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6 Must-Haves for B2B Event Marketing Success

6 Must-Haves for B2B Event Marketing Success

80% of trade show exhibitors don't follow-up with their "leads". This is a startling stat when you consider that 20-30% of your marketing budgets are being spent on events. Here's how to maximize...

Stacey Danheiser
Stacey Danheiser 25 September 2017
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Facts and Statistics about YouTube in 2017 you didn't know

Facts and Statistics about YouTube in 2017 you didn't know

In 2017, anyone can be a filmmaker, because obtaining a camera has never been easier and with YouTube, your videos can reach billions of people in less than a day.  After only twelve years of existence YouTube...

Chloe YANG
Chloe YANG 25 September 2017
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SWT Smartcard needs to live and breathe “A Better Experience”

SWT Smartcard needs to live and breathe “A Better Experience”

The experience that South West Trains offer their customers proves itself to be lackluster in the face of today's competition. How could they improve their strategy?

Digital Doughnut Contributor
Digital Doughnut Contributor 22 September 2017
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Video Ads: A Comprehensive Guide To Video For Social Media

Video Ads: A Comprehensive Guide To Video For Social Media

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however...

Luisana Cartay
Luisana Cartay 22 September 2017
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7 Tips to Acquire Clients Using Marketing Automation

7 Tips to Acquire Clients Using Marketing Automation

It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or...

Richard Fallah
Richard Fallah 21 September 2017
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Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's...

Will Price
Will Price 21 September 2017
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How Much Do Instagram Ads Cost In 2017?

How Much Do Instagram Ads Cost In 2017?

Should you bother with advertising on Instagram? Yes — here's why, and how much it will cost you.

Amica Graber
Amica Graber 20 September 2017
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Using a CMS to improve your social media engagement

Using a CMS to improve your social media engagement

There are now more than 2 billion active social media users in the world. A good social media strategy can bring you in touch with at least some of them, while the social capabilities offered by some content...

Leonie Mercedes
Leonie Mercedes 13 September 2017
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The Decisive Role of Mobile in Digital Transformation

The Decisive Role of Mobile in Digital Transformation

Digital transformation has been the primary agenda of companies both big and small across the global business landscape. While most companies diversify their product portfolios, step into new markets, or acquire new...

Swapnil Bhagwat
Swapnil Bhagwat 12 September 2017
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If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today...

Luisana Cartay
Luisana Cartay 11 September 2017
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How to Make the Most of Facebook Ads for Your Small Business

How to Make the Most of Facebook Ads for Your Small Business

Believe it or not, almost every business owner tries to implement Facebook Ads in their marketing strategy to increase brand awareness. With more than 2 billion monthly active users, there is every type of consumer...

Muneeb Qadar
Muneeb Qadar 11 September 2017
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The Theory Behind A New & Unique Psychology Model: Monkey Lion Dog

The Theory Behind A New & Unique Psychology Model: Monkey Lion Dog

Lab have just launched a new psychology model which marketers can use in order to better understand the intrinsic motivations of their target audience.

Digital Doughnut Contributor
Digital Doughnut Contributor 7 September 2017
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A Full Newbie’s Guide on How to Blog to Increase Your Revenue

A Full Newbie’s Guide on How to Blog to Increase Your Revenue

In today’s day and age of technology, nearly every platform within arm’s reach is being used as a marketing tool that can help sway your target audience towards conversion.

Michell Morgan
Michell Morgan 1 September 2017
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Why People Share What They Share

Why People Share What They Share

Our timelines might say more about us that we think, as we sometimes unknowingly hint at aspects of our personalities through the content that we choose to share. What might your profile suggest about you?

Digital Doughnut Contributor
Digital Doughnut Contributor 1 September 2017
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