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6 Content Marketing Trends To Watch In 2016

6 Content Marketing Trends To Watch In 2016

It's that time of year again when experts in the field of content marketing are casting their eye back over the developments of the past 12 months in an effort to read the signs of what might be yet to come.

Ben Hollom
Ben Hollom 14 January 2016
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Effects Of Mobile Marketing On Post-Purchase Stage

Effects Of Mobile Marketing On Post-Purchase Stage

In the post-purchase stage a marketer's job is to provide consumers after sale service as well as providing consumers extra benefits such as discounts and free trials.

Eren Kocyigit
Eren Kocyigit 12 January 2016
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Drones Marketing: We Are At Your Doors!

Drones Marketing: We Are At Your Doors!

What customers care about the most is the experience, whatever the ads or the way of reaching them; today’s economy and market (wherever customers are) is much more focused on feelings customers have after...

Islam Gouda
Islam Gouda 11 January 2016
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Effects Of Mobile Marketing - The Purchase Stage

Effects Of Mobile Marketing - The Purchase Stage

Mobile services can improve the consumer shopping experience at the purchase stage by making the product ordering, purchasing and payment more convenient.

Eren Kocyigit
Eren Kocyigit 7 January 2016
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Effects Of Mobile Marketing On Alternative Evaluation Stage

Effects Of Mobile Marketing On Alternative Evaluation Stage

In the alternative evaluation stage a marketer's job is to provide information about products and services better than competitors.

Eren Kocyigit
Eren Kocyigit 4 January 2016
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5 New Solutions For the Modern Mobile Worker

5 New Solutions For the Modern Mobile Worker

Five tools that benefit their users by enhancing productivity and efficiency via SaaS based solutions.

Alan Gleeson
Alan Gleeson 4 January 2016
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Marketing on Facebook: Complete DigitalSense Guide

Marketing on Facebook: Complete DigitalSense Guide

Facebook as a platform has been on a journey to work out how it best functions as a brand marketing tool, without putting off its users in the process.

Jerry Daykin
Jerry Daykin 18 December 2015
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Effects Of Mobile Marketing On Information Search Stage

Effects Of Mobile Marketing On Information Search Stage

This blog post is a part of a series on the effects of mobile marketing on consumer decision making processes.

Eren Kocyigit
Eren Kocyigit 15 December 2015
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The Future In Your Hands: How To Make The Most Of Mobile Email Marketing

The Future In Your Hands: How To Make The Most Of Mobile Email Marketing

The transition to hand-held devices as consumers' preferred mode of online shopping is firmly underway.

Mike Owen
Mike Owen 14 December 2015
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Effects Of Mobile Marketing On Consumer Decision Making Process

Effects Of Mobile Marketing On Consumer Decision Making Process

The consumer decision making process is important for marketers as they have to understand the steps in order to design their marketing mix properly.

Eren Kocyigit
Eren Kocyigit 8 December 2015
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The Benefits Of Mobile UX Testing For Bricks-And-Mortar Brands

The Benefits Of Mobile UX Testing For Bricks-And-Mortar Brands

UX testing can have a huge impact on the performance of your mobile site - and it doesn't have to be a drain on your budget, either.

Federico Simoncelli
Federico Simoncelli 7 December 2015
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In The Darkness Of The Ad-Blocking Debate Mobile Engagement Will Shine Through

In The Darkness Of The Ad-Blocking Debate Mobile Engagement Will Shine Through

moving away from the 'spray and pray' strategy to a more customer-centric approach looks to be the best means of survival.

Oisin Lunny
Oisin Lunny 4 December 2015
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Social Media Marketing Trends to Watch For..... Fact or Fiction?

Social Media Marketing Trends to Watch For..... Fact or Fiction?

Social Media trend forecasting season is upon us so here are some general developments that are on a few radars. It's always good to keep these trends in mind when planning your budget for the coming year and...

Lachlan Brook
Lachlan Brook 27 November 2015
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Smartphones: Changing The Online Travel Industry

Smartphones: Changing The Online Travel Industry

Modern customers will likely use multiple devices in their holiday booking process, and the user experience needs to be consistent throughout.

Mike Owen
Mike Owen 24 November 2015
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Get More Leads Through Text Message Marketing

Get More Leads Through Text Message Marketing

The most effective marketing campaigns are the ones aimed at the greatest number of people.

John Terra
John Terra 20 November 2015
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Why You Need To Change Your Local Business Site To Be Mobile-Friendly

Why You Need To Change Your Local Business Site To Be Mobile-Friendly

Mobile optimization should be your priority over desktop optimization since mobile media time usage in the U.S. has surpassed desktop time.

Dipti Parmar
Dipti Parmar 17 November 2015
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Effects Of Mobile Marketing On Need Recognition Stage

Effects Of Mobile Marketing On Need Recognition Stage

A consumer recognizes a need when there is an imbalance in their present status and their preferred status.

Eren Kocyigit
Eren Kocyigit 16 November 2015
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Mobile Websites Attract Bigger Audiences

Mobile Websites Attract Bigger Audiences

For brands still moving to mobile or about to launch a new online campaign, there’s still one question to be asked.

Rowan Heasley
Rowan Heasley 5 November 2015
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What's My Worth? Consumers' Ad Value Revealed

What's My Worth? Consumers' Ad Value Revealed

Do consumers get the value exchange they have with advertisers on mobile? And if so, what do they think their time and attention is worth?

Stephen Jenkins
Stephen Jenkins 3 November 2015
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How To Beat The Bounce And Keep Users On Your Site

How To Beat The Bounce And Keep Users On Your Site

First impressions really do count. Learn how to stop your website from pushing potential customers away.

Jessica Schramm
Jessica Schramm 2 November 2015
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The Path To Mobile Audience Engagement Is Paved With Data

The Path To Mobile Audience Engagement Is Paved With Data

As more and more data becomes available, marketers will continue to be able to refine their audience targeting on mobile.

Spencer Scott
Spencer Scott 29 October 2015
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Clever Content Marketing For Retail Brands

Clever Content Marketing For Retail Brands

Content marketing is evolving, it's not just a case of creating great content, but also enhancing the consumer's experience in new ways.

Lucy Forbes
Lucy Forbes 29 October 2015
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What's My Worth? How Ads Appeal To Consumers

What's My Worth? How Ads Appeal To Consumers

"Ad Appeal" - how does mobile advertising attract, interest, and stimulate consumers to engage with brands.

Stephen Jenkins
Stephen Jenkins 28 October 2015
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What's My Worth? Ad Attitudes Explained

What's My Worth? Ad Attitudes Explained

The first section of this three part report focuses on what consumers think of mobile advertising.

Stephen Jenkins
Stephen Jenkins 22 October 2015
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How To Increase Mobile Engagement: 8 Use Cases For Mobile App Marketers

How To Increase Mobile Engagement: 8 Use Cases For Mobile App Marketers

If you truly want to know if your audience is using your app, you need to think about app engagement.

Eren Kocyigit
Eren Kocyigit 21 October 2015
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