Article

Eren Kocyigit
Eren Kocyigit 8 December 2015
Categories Mobile

Effects Of Mobile Marketing On Consumer Decision Making Process

The consumer decision making process is important for marketers as they have to understand the steps in order to design their marketing mix properly.

The Consumer Decision-Making Process consists of five steps which are: need recognition, information search, evaluations of alternatives, purchase and post- purchase behaviour.



Consumers do not always move in order through the process; it can depend on the type of product, financial status, digital devices they have, etc... The consumer decision making process is important for marketers because they have to understand these steps in order to design their marketing mix properly.

Consumer Decision Making Process


The consumer decision-making process ranges from simple to complex, and is influenced by various factors. It begins with the recognition of a need. It might be as simple as realizing there are no more vegetables left in the fridge!

 

It is followed by information search where a consumer starts to search for information from internal and external resources. Once consumer finds information and alternatives, he/she starts to evaluate them in the alternative evaluation step. After evaluation of alternatives a consumer makes a decisions regarding which product/service to purchase. After purchase the consumer has an experience using the product/service that is purchased.

 

All the questions like: what influences a consumer in a purchase situation? Why did consumer X purchase this TV? Was it for price or quality? Did consumer X ask his/her friends or family for help in his/her decision? are subject to the Consumer Decision Making process.

 

Do not forget that consumers are constantly evolving in their buying behaviour based on their life situations, so their behaviours through their decision making process are constantly changing.

 

Industry reports and consumer surveys show the importance of mobile devices and services on the consumer decision making process. That’s why the team at Netmera have prepared for you an e-book on this subject - Effects of Mobile Marketing on Consumer Decision Making Process.

 

Click Here to Download Your Ebook

 

Read More About Mobile Marketing

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your...

Aleksej Đurđević
Aleksej Đurđević 7 December 2016
Read more
Top 7 Benefits of Chatbots for Your Business

Top 7 Benefits of Chatbots for Your Business

Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the...

Asena Atilla Saunders
Asena Atilla Saunders 8 November 2017
Read more