Eren Kocyigit
Eren Kocyigit 21 October 2015
Categories Mobile

How To Increase Mobile Engagement: 8 Use Cases For Mobile App Marketers

If you truly want to know if your audience is using your app, you need to think about app engagement.

Mobile Revolution! It is not a new topic for marketers anymore. According to the latest KPCB Internet Trends Report

Marketers are facing 5.2 billion mobile phone users globally.

Global Mobile Phone Users

As 40% of these 5.2 billion users own a smartphone, mobile applications become an important tool for marketers in their marketing mix. When mobile applications become the target, marketers face two main challenges;


- Download - Designing marketing tactics in order to increase their app download number among their target audience
- Engagement - Engaging with their audience through their app in order to achieve their goals (revenue, brand awareness etc….)


For marketers who are managing aggressive KPIs such as Customer Life Time Value, counting app downloads is not enough anymore. Marketing professionals have started to think and invest in more ways to increase Customer Lifetime Value. Engagement through mobile applications became a crucial way for increasing Customer Lifetime Value. For example, by automating their campaigns marketers have started to catch their customers when they are active in their mobile applications. Moreover, marketers started to deal with inactive customers in order maximize this channel


With the increase in the importance of mobile app engagement, ‘active users’ has also became a critical KPI. In order to increase the number of active users and engagement levels, savvy marketers have already started to use detailed segmentation and targeting . This delivers relevant content at the right time and at the right place.


Furthermore marketers started to collect data regarding consumer behaviour inside the app and use this data to build segments and targets. Some of the marketers use demographic information that is collected during signup, some of them analyse customers according to search words (which categories customers looked for, from which categories they made purchases etc.) Moreover some of the marketers started to combine web and mobile info together in order to gain deeper insights regarding their consumers’ behaviors.


What about you? Did you start to think about the ways to engage with your customers through your app?


Here at Netmera, the Team have prepared an e-book to show how top companies developed engagement campaigns for their audiences.


In this e-book you will find several segmentation methods and mobile campaign samples regarding mobile app engagement such as;


- Marketing campaigns
- Automated campaigns
- Scheduled campaigns
- Real time campaigns
- Location based campaigns
- Cross sell campaigns
- Daily bulletins
- Using CRM data & segmentation


Click Here To Download Your E-Book


Original Article


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