Article

Eren Kocyigit
Eren Kocyigit 21 October 2015
Categories Mobile

How To Increase Mobile Engagement: 8 Use Cases For Mobile App Marketers

If you truly want to know if your audience is using your app, you need to think about app engagement.

Mobile Revolution! It is not a new topic for marketers anymore. According to the latest KPCB Internet Trends Report

Marketers are facing 5.2 billion mobile phone users globally.

Global Mobile Phone Users


As 40% of these 5.2 billion users own a smartphone, mobile applications become an important tool for marketers in their marketing mix. When mobile applications become the target, marketers face two main challenges;

 

- Download - Designing marketing tactics in order to increase their app download number among their target audience
- Engagement - Engaging with their audience through their app in order to achieve their goals (revenue, brand awareness etc….)

 

For marketers who are managing aggressive KPIs such as Customer Life Time Value, counting app downloads is not enough anymore. Marketing professionals have started to think and invest in more ways to increase Customer Lifetime Value. Engagement through mobile applications became a crucial way for increasing Customer Lifetime Value. For example, by automating their campaigns marketers have started to catch their customers when they are active in their mobile applications. Moreover, marketers started to deal with inactive customers in order maximize this channel

 

With the increase in the importance of mobile app engagement, ‘active users’ has also became a critical KPI. In order to increase the number of active users and engagement levels, savvy marketers have already started to use detailed segmentation and targeting . This delivers relevant content at the right time and at the right place.

 

Furthermore marketers started to collect data regarding consumer behaviour inside the app and use this data to build segments and targets. Some of the marketers use demographic information that is collected during signup, some of them analyse customers according to search words (which categories customers looked for, from which categories they made purchases etc.) Moreover some of the marketers started to combine web and mobile info together in order to gain deeper insights regarding their consumers’ behaviors.

 

What about you? Did you start to think about the ways to engage with your customers through your app?

 

Here at Netmera, the Team have prepared an e-book to show how top companies developed engagement campaigns for their audiences.

 

In this e-book you will find several segmentation methods and mobile campaign samples regarding mobile app engagement such as;

 

- Marketing campaigns
- Automated campaigns
- Scheduled campaigns
- Real time campaigns
- Location based campaigns
- Cross sell campaigns
- Daily bulletins
- Using CRM data & segmentation

 

Click Here To Download Your E-Book

 

Original Article

 

Read More About Mobile Marketing on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
8 Tools For Automated Social Media Marketing

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that will fill the vacuum and kill the friction in your marketing efforts.

Paul Simmons
Paul Simmons 13 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more
5 Ways To Get Your Business In Front Of Your Audience

5 Ways To Get Your Business In Front Of Your Audience

Having a strong online presence is a key factor in having a successful business these days. With so many marketing options available, there are various opportunities for businesses to promote themselves online.

Kristian Rivera
Kristian Rivera 13 February 2017
Read more