Articles - Page27

Filters
Filter by Topic
Why Live Chat Is Important for Your Business?

Why Live Chat Is Important for Your Business?

Live chat support is one of the most dynamic ways to communicate with your customers. With live chat, you can turn every interaction with visitors to your website into a better experience and build longer...

David Clark
David Clark 21 October 2019
Read more
Email Trends to Superpower your CX Strategy

Email Trends to Superpower your CX Strategy

For many marketers, email is like a trusted, old friend in their inner circle of digital marketing activity. Email marketing is reliable. Email is always there when you need it. And you can always count on email to...

Aliya Zaidi
Aliya Zaidi 18 October 2019
Read more
Working Towards Common Ground

Working Towards Common Ground

Much has been written about the importance of social media policy and why every company should have one. However, what's often overlooked by companies and experts alike is that creation of a policy by itself isn...

Rick Barron
Rick Barron 18 October 2019
Read more
Have Time to Talk?

Have Time to Talk?

Hosting a Twitter Chat is like having a discussion over coffee, except its online. It’s fast, informal, and the audience is at ease to be expressive with their thoughts.

Rick Barron
Rick Barron 17 October 2019
Read more
The Evolution of Agency Models: Keeping up with changing client needs

The Evolution of Agency Models: Keeping up with changing client needs

Client needs are changing. It’s no surprise, given the current climate. Competition is rife, and clients are being forced to deliver more in order to stay relevant in their target sectors. But we need to address the...

Chris Morris
Chris Morris 17 October 2019
Read more
Four Key Takeaways from the Festival of Marketing

Four Key Takeaways from the Festival of Marketing

Digital Doughnut were lucky enough to attend the 2019 Festival of Marketing conference held at Tobacco Dock in London last week, where more than 4,000 marketers gathered to hear around 250 speakers deliver more than...

Linus Gregoriadis
Linus Gregoriadis 17 October 2019
Read more
Hand In Hand

Hand In Hand

Social media marketing and social sharing, in particular, can help to move potential customers move through the customer journey, all the way from first learning about your brand to actively advocating for it.

Rick Barron
Rick Barron 16 October 2019
Read more
Making Your Mark

Making Your Mark

Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram.

Rick Barron
Rick Barron 16 October 2019
Read more
Personalize Your Notifications: How To Engage – Not Put Off – Your Users

Personalize Your Notifications: How To Engage – Not Put Off – Your Users

Push notifications are a double-edged sword; when done well, they can boost user engagement and provide optimal value for your mobile app users. But when done poorly they can be seen as an annoyance... how can you...

David Shackleton
David Shackleton 16 October 2019
Read more
Test, Learn, Re-Evaluate

Test, Learn, Re-Evaluate

Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business.

Rick Barron
Rick Barron 15 October 2019
Read more
One Secret to B2B Marketing Is Thinking like a B2C Marketer

One Secret to B2B Marketing Is Thinking like a B2C Marketer

Online search might more familiarly be thought of as a channel for B2C marketers, but it could be an untapped area for your B2B business to rise and thrive.

Jonathan Wasserstrum
Jonathan Wasserstrum 10 October 2019
Read more
The Three Rules of Marketing

The Three Rules of Marketing

You will, unquestionably, never meet two marketeers who are the same. 

Brad Chuck
Brad Chuck 9 October 2019
Read more
If You Build It They Will Come

If You Build It They Will Come

So, you’re entering content like crazy on your Instagram account, and yet your follower base is stuck. Why? What are you doing wrong?

Rick Barron
Rick Barron 8 October 2019
Read more
Is It Time to Divorce or to Renew Our Vows for B2B Marketers and Their Customers?

Is It Time to Divorce or to Renew Our Vows for B2B Marketers and Their Customers?

This byline by Jenny Stanley, Founder and MD Appetite Creative will talk through how to educate, handhold and to personalise the creative messages to retain commitment from your customer. 

Jenny Stanley
Jenny Stanley 7 October 2019
Read more
Are Buzzwords the Downfall of Digital Experience?

Are Buzzwords the Downfall of Digital Experience?

In 2019, more and more companies are looking to invest in their digital experience (DX) approach. To do this, however, they must first start to develop an effective DX strategy and decide how best to implement that...

Darren Hitchcock
Darren Hitchcock 7 October 2019
Read more
Part 2 - Follow The Data

Part 2 - Follow The Data

By paying close attention to social media analytics, you can measure your performance against your social media goals.

Rick Barron
Rick Barron 4 October 2019
Read more
How Customer Shopping Data Is Used to Promote Groceries — Using AI

How Customer Shopping Data Is Used to Promote Groceries — Using AI

One of the best ways to inspire customers is a well-designed thematic promotion. That’s why retailers’ circulars are full of recipes from famous chefs and stores are changing into showrooms of world cuisines. But with...

Stephan Visarius
Stephan Visarius 3 October 2019
Read more
4 Ways AI Has Supercharged Customer Experience

4 Ways AI Has Supercharged Customer Experience

Organizations are willing to go extra mile to make each of the customer experiences a unique one. A good experience leads to customer satisfaction. For example, in a recent report, the search engine giant Google ACSI...

Robert Jordan
Robert Jordan 3 October 2019
Read more
Part 1- Follow The Data

Part 1- Follow The Data

Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy.

Rick Barron
Rick Barron 2 October 2019
Read more
Reversing Returns: Putting Reviews at the Heart of Your Customer Satisfaction Strategy

Reversing Returns: Putting Reviews at the Heart of Your Customer Satisfaction Strategy

The high cost of managing returns is keeping many ecommerce and marketing directors awake at night. Industry experts estimate that consumers return anywhere between 15% and 60% of their purchases, and it’s getting...

Talia Shani
Talia Shani 2 October 2019
Read more
A Brief Introduction to a Digital Experience Platform (DXP) [Infographic]

A Brief Introduction to a Digital Experience Platform (DXP) [Infographic]

As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility...

Rajneesh Kumar
Rajneesh Kumar 1 October 2019
Read more
A More Diverse Marketing World

A More Diverse Marketing World

Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the industry, and women have struggled to break in and advance their careers.

Rick Barron
Rick Barron 30 September 2019
Read more
Why 2D Buyer Personas Are Harming Your Growth

Why 2D Buyer Personas Are Harming Your Growth

We think that marketing and commercial teams are missing a trick when it comes to developing buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be...

Barney Larkin
Barney Larkin 30 September 2019
Read more
You Got Mail

You Got Mail

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important...

Rick Barron
Rick Barron 27 September 2019
Read more
Why Businesses Must Harness the Power of Yelp

Why Businesses Must Harness the Power of Yelp

Businesses must learn to navigate platforms like Yelp if they hope to succeed in the public spotlight that is the internet. This article features tips for building a presence on Yelp for business.

Drew Page
Drew Page 27 September 2019
Read more
ArticlesRSS 2.0