Article

Rajneesh Kumar
Rajneesh Kumar 1 October 2019
Categories Customer Experience, Ecommerce, Technology

A Brief Introduction to a Digital Experience Platform (DXP) [Infographic]

As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility, agility, personalization, and cross-channel delivery. Here are 6 key steps that go into building a DXP.

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Rajneesh Kumar
Rajneesh Kumar Head - Digital Marketing Pimcore
United States

A digital marketer and growth hacker, I am currently head of digital marketing at Pimcore. Pimcore is an award-winning consolidated open-source enterprise platform for master data management (PIM/MDM), user experience management (CMS/UX), digital asset management (DAM) and eCommerce.

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