Article

Rajneesh Kumar
Rajneesh Kumar 1 October 2019
Categories Customer Experience, Ecommerce, Technology

A Brief Introduction to a Digital Experience Platform (DXP) [Infographic]

As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility, agility, personalization, and cross-channel delivery. Here are 6 key steps that go into building a DXP.

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Rajneesh Kumar
Rajneesh Kumar Director Marketing Pimcore Global Services (PGS) - A Happiest Minds Company
United States

Rajneesh Kumar is Director, Marketing at Pimcore Global Services (PGS) - A Happiest Minds Company. He owns and drives the market insights roll-out and adoption. Operationally responsible for the marketing program and driving business outcomes. He builds data-driven decision-making frameworks – customer segmentation, Go to Market strategy, targeting, cross-sell/up–sell. Pimcore is an open-source platform for product information management (PIM/MDM), digital asset management (DAM), content management system (CMS), and eCommerce.

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